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Marketing Accounting

San Diego, CA
May 22, 2020

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Sergio Rodriguez

Special Interest in Econometric and Data Science applications for building discrete choice models to aid in development of innovative market pricing strategies as well as guiding business decisions through reports analyzing findings. 7545 Charmant Dr

San Diego, CA 92122



University of California - San Diego — B.A. Economics Minor in Business w/ Specialization in Finance

SEPTEMBER 2016 - JUNE 2020


Economics 120A/B/C - Econometrics Series:

Probability and statistics used in economics. Probability and sampling theory, statistical inference, and use of spreadsheets. Econometric methods, including linear regression, hypothesis testing, quantifying uncertainty using confidence intervals, and distinguishing correlation from causality. Advanced econometric methods: estimation of linear regression models with endogeneity, econometric methods designed for panel data sets, estimation of discrete choice models, time series analysis, and estimation in the presence of autocorrelated and heteroskedastic errors.

Economics 171 - Decision Under Uncertainty:

Decision making when the consequences are uncertain. Decision trees, payoff tables, decision criteria, expected utility theory, risk aversion, sample information, prospect theory.

Economics 176 - Marketing

Role of marketing in the economy. Topics such as buyer behavior, marketing mix, promotion, product selection, pricing, and distribution. Constructing discrete choice models and reports analyzing findings. MGT 45 -Principles of Accounting:

Principles, methods and applications of general accounting, cost accounting and investment ROI. Development of the three key financial reports and their interrelations, cost identification, product costing, inventory control, operational performance, and investment return calculations are also covered. MGT 112 -Global Business Strategy:

Examine the advantages and complications of the multinational organization with emphasis on translating marketing, financing, and operating plans in light of geographical, cultural, and legal differences across the globe. Will also cover organizational considerations for transglobal management. MGT 181 - Enterprise Finance:

Debt and equity financing of the enterprise, role of commercial banks, venture firms and investment banks; along with enterprise valuation, cash flow management, capital expenditure decisions, return on investment, economic value add, and foreign currency translation.

MGT 183 - Financial Investments:

Examine financial theory and empirical evidence useful for making investment decisions. Portfolio theory, equilibrium models, and market efficiency are examined for stock securities and fixed income instruments. Risk adjusted ROIs for capital investments' impact on stock prices and free options. Economics 111 - Monetary Economics:

Financial structure of the U.S. economy. Bank behavior and Monetary control. SKILLS

Data Mining

Linear Regression

Time Series

Panel Data


Logit/Probit Regression

Data Analysis

Financial Analysis

Statistical & Regression


Discrete Choice Models



Microsoft Suite



Spanish, English

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