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Social Media Digital Marketing

Location:
New Westminster, BC, Canada
Posted:
May 23, 2020

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LEADERSHIP

BRAND

Result-oriented decisive leader -

So that I can provide a creative

and productive environment,

inspire teams to perform to their

fullest and make a positive

difference.

CERTIFICATION

Google Analytics I Nov’19

Google Ads Search Nov’19

SKILLS

Google Analytics

Digital Marketing

Google Ad CRM

Project Management

SEO, SEM, PPC

E-Commerce Negotiation

Strategic Thinking

Stakeholder Management

LANGUAGES

English

Hindi

INTERESTS

Sustainability

Entrepreneurship

Literature

Music

Sugandha Mahajan

Creative problem solver, marketer, and an e-commerce entrepreneur (Spearheaded marketing plans and campaigns, feasibility analysis and successful business growth). 9 years of global project management and digital landscape across the customer decision making journey, with cross cultural, cross-functional skills and a degree in Masters of Business and Management.

WORK EXPERIENCE

MARKETING SPECIALIST & FOUNDER • JAN 2014 – SEP 2019 EPIC EVERYTHING PRODUCTS, INDIA Founded, marketed and grew a unisex e-commerce brand (Pataaka) with its price-point and quality as the USP. Last 12 months Revenue: CAD 1,20,000

Marketing & Internet Operations

• Implemented a 360 degree approach to marketing campaigns tying in the various digital customer touchpoint to tell the brand’s story in the B2B & B2C domains. Crafted integrated marketing programs to position the brand as a leader amongst key decision makers, influencers and consumers.

• Managed SEO, SEM, website development and merchandising, UX and customer relationship - ensuring positive customer satisfaction and engagement.

• Created and managed the implementation of a full funnel Digital Marketing Strategy, supporting both direct and indirect sales including email and social media marketing.

• Evangelized digital as an efficient medium to reach out to relevant TG leveraging new techniques such as audience buying on social platforms; combined with benchmarks & right set of KPIs to track performance.

• Owning and refining regular reporting on metrics and provide ongoing optimization based on robust insight and data; whilst matrix-managing optimization program to deliver the lowest possible CPA and cost-to-retain KPIs.

• Evaluated existing customer personas and developed profitable shopping experiences that attract targeted customer groups with 32% retention rate through - CSM (Customer Success Metrics).

• Implemented product-marketing strategies; created a customizable new product with an Upsell strategy to offer as a bundle with overall uplift on revenues around +5%. Business Operations

• Formulated the company's vision, goals, and objectives; designed product strategies, with a firm eye on achieving planned ROI targets and top & bottom line numbers.

• Drove new and cost-saving business opportunities, managed logistics and partnership with 15 suppliers/vendors from China and India; managing conflict, stakeholder and relationship management, price and contractual negotiation.

• Boosted YoY sales by 29% through Organic, Affiliates, Viral, Paid & Owned Channel/s.

• Maintained 300 SKU Quarterly TAT through innovative Inventory Management, Category Management and Merchandise Mix.

• Optimized profitability of existing affiliate marketing partnerships and merchandise partners.

• Implemented tactics to maximize revenue / retain customers.

• Monitored and tracked product, transactional and revenue performance, and implemented corrective actions when necessary.

• Managed P&L and balance sheet, budgeting and forecasting. SOCIAL MEDIA MANAGER• JUNE 2014 – OCT 2015 iYOGI, INDIA

• Crafted the Social Media strategy across diverse audiences & value proposition, with the optimal mix of social media platforms to drive maximum impact at efficient ROIs. Evangelized, Social media as a key lever for telling a connected story across audiences, and drive reach & engagement with fans, advocates, influencers and detractors.

• Day-to-day business management of the social media accounts, financial responsibility and leadership on several multi-channel campaigns.

• Set-up an insight based creative content / communication model to drive effective campaigns B2B marketing campaign for iYogi products in the IoT sector.

• Social Care – setup the listening and response management processes, created Social Media as an effective engine to provide support and drive education and adoption of iYogi Technologies and solutions. PROJECT CO-ORDINATOR• DEC 2010 – SEP 2011. WIPRO, INDIA

• Administered end-to-end project management duties for all projects running under PMO using a Project Dashboard.

• Engaged in coordinating sessions for understanding client business processes, requirement gathering, project progress and generating & compiling reports based on findings with causes and solutions to project/systems issues.

• Guided the project developers, engineers, and designers based on the campaign reports analysis against the Business KPI’s with a strong suspect pipeline and strengthen follow-up with telecom companies (such as Airtel and Vodafone).

ASSOCIATE TECHNICAL CONSULTANT• FEB 2009 – DEC 2010 NOVATERRA TECH, INDIA

• Market research, documentation, technical support and coordination between clients and vendors on IVR related projects in blooming market in Africa.

EDUCATION

INTERNATIONAL EXPERIENCE

Masters in Business & Management (MBM) • 2011 – 2012 University of Strathclyde, Glasgow, UK Bachelor of Technology, Information Technology • 2004 – 2008 Pune University, India addd8k@r.postjobfree.com

778-***-****



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