Brian Gentrup

**** ******** ****, **********, ** 46112

317-***-**** addcyz@r.postjobfree.com www.linkedin.com/in/briangentrup www.briangentrup.com

MARKETING/ADVERTISING COMMUNICATIONS PROFESSIONAL

Creative Direction Team Leader Videographer

SUMMARY

Dynamic, creative, and forward-thinking advertising and marketing communications professional experienced in directing multiple priorities and working collaboratively with a diverse population of staff, clients, and industries. Effective leadership skills with the background and experience to initiate, develop, and implement marketing communications programs. Excellent verbal, written, interpersonal, and presentation skills to effectively build cross-team and interdepartmental relationships.

CORE COMPETENCIES

Creative Direction

Audio and Video Production

Client Relations

Strategic Direction

Strategy Implementation

Communications Development

Team Building

Project Management

Organizational Culture

NOTEWORTHY ACCOMPLISHMENTS

Created Indiana’s state anti-tobacco campaign that reduced the adult smoking rate from 27.7% in 2001 to 24.1% in 2006 and reduced youth smoking in Indiana by 25%, from 32%t in 2000 to 23.9% in 2006.

Created advertising campaigns for the Indiana State Fair and broke attendance records for 4 straight years.

6th District Addy and Indianapolis Market BEST OF SHOW Addy – IndyConnect Online Video

6th District BEST OF SHOW Addy, ITPC, “Kokomo Story”

Two 6th District Addys, Knozone, Multi-Media Campaign and Television

PROJECTS

Consumer Advertising

Community Outreach

B2B Advertising

Videography

State Government Outreach

Corporate Communications

PROFESSIONAL EXPERIENCE

MULTIMEDIA COMMUNICATIONS MANAGER 2013-2020

Orchard Software Corporation – Carmel, IN

Primary duties were to support the Marketing department, supervise the company website and internal resource center, create training videos for clients and staff, and document all internal meetings and training sessions. This included recording video and audio, editing video and audio, coordinating remote meetings via WebEx, and setting up/maintaining cameras and other equipment, as well as meeting room projectors, and studio and location lighting.

• Led a multimedia team that included a content developer/multimedia specialist and a web developer.

• Created marketing videos for Orchard’s software products.

• Supervised a total company website overhaul and relaunch.

• Organized, recorded, and edited 3-camera shoots of panels involving Orchard C-Suite and industry experts.

• Recorded, edited, and distributed videos of presentations from the Annual Orchard Software User Symposium, a

2-day event consisting of information presented by Orchard’s senior leadership team, industry experts, and

Orchard Subject Matter Experts about Orchard products, best practices, and laboratory industry trends.

CORPORATE COMMUNICATIONS TEAM WRITER 2012-2013

Cook Medical - Bloomington, IN

Introduced a new worldwide voice for COOK Medical through the updated company website. Crafted messaging on behalf of Corporate Communications that was consistent with the updated worldwide COOK Medical brand voice.

• Developed promotional materials commemorating the company’s 50th anniversary celebration.

• Created marketing materials for various divisions of COOK’s non-medical device holdings, and

internal communications reaching more than 5,000 worldwide employees.

• Assumed interim responsibilities and developed materials for COOK’s EMEA (Europe, Middle East, Asia) division while

they looked to add a full-time writer.

• Wrote materials for small COOK departments that did not have their own full-time writer. (Ex: Otolaryngology)

Caldwell VanRiper/MARCUSA – Indianapolis, IN 2005 - 2011

ASSOCIATE CREATIVE DIRECTOR 2009-2011

Led the creation of television, radio, print, and web materials for clients.

• Supervised a department that consisted of two art directors, two graphic designers, one interactive/multimedia

designer, and a copywriter, while also fulfilling the duties of Senior Copywriter and Producer.

• Created and supervised the development, branding, and creation of materials for community outreach programs,

collateral, and websites for Indy Connect, Central Indiana’s Transportation Initiative.

• Produced two 5-minute, award-winning, informational videos for Indy Connect.

SENIOR COPYWRITER 2007-2009

• Responsible for development and execution of national advertising materials for all agency clients, including the

agency’s largest client, Carrier Corporation. Developed print, broadcast, and digital materials to increase

awareness and promote the Carrier, Bryant, and Payne brands.

COPYWRITER 2005-2007

• Created television, radio, print, and collateral materials for all agency clients.

• Rewrote the redesigned Carrier national heating and cooling website.

• Increased dealer participation in Bryant advertising co-op program by creating a customizable online ad kit that

was made available nationally to Bryant dealers.

EDUCATION

BACHELOR OF SCIENCE: HISTORY, Minors: TCOM, Theater – Ball State University, Muncie, IN

TECHNOLOGY

MS Office, Adobe CC (Premiere Pro, After Effects, Audition, Photoshop), Crazy Egg, Google Analytics, Survey Monkey, MailChimp.

CLIENTS

Retail

General Growth Properties

AJ Wright

Centennial Wireless

Culvers

Penn Station East Coast Subs

Dr. Tavel Eye Care

Coca-Cola

Mohawk Floors

Alouette Cheese

Doitbest.com

G. Thrapp Jewelers

Sports, Events, Arts and Entertainment

The Horizon League

The Indiana State Fair

Louisville Ballet

Eiteljorg Museum of American Indian and Western Art

State and Local Government

Indiana Tobacco Prevention and Cessation

Indy Connect

Knozone Campaign

Operation Pull-Over

Click It Or Ticket

Indiana Criminal Justice Institute

Indiana 529 CollegeChoice Savings Plan

Indianapolis Metropolitan Police Department

Tourism and Hospitality

Ft. Lauderdale Visitors and Convention Bureau

Adam's Mark Hotels

Education

Vincennes University

Roncalli High School

IU Kelley School of Business

Financial

FORUM Credit Union

National Bank of Indianapolis

TCF Bank

Union Federal Bank

Old National Bank

Regions Bank

Lafayette Savings Bank

Health and Healthcare-Related

Roche/Accu-Chek

Zimmer

St. Francis Hospital

Cardinal Health System (Ball Memorial Hospital)

National MS Society

Manufacturing

Carrier, Bryant, Payne Heating and Cooling Systems

Knauf Insulation

Diamond Chain

Tokheim Corporation

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