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Social Media Manager

San Francisco, CA
May 20, 2020

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Mark Haffenreffer

CREATIVE PRODUCER Cell: 415-***-****

Over a decade leveraging technology, retailer, and entertainment brands into content that engages and moves audiences.

Oversite of all aspects of production and sales development, including management of creative and production teams, contract negotiations and budgeting.

Conceive, produce, pitch and direct creative advertising, social media, entertainment, and documentary content.

Client relations on major accounts including Google, YouTube, DirecTV, Walmart, Condé Nast, NBC, Bank of America, and Medtronic.

Strategic thinking, writing and client presentation skills.


RA*RA Digital Media–San Francisco, CA

Creative Producer /Account Lead July 2011- Present

RA*RA Digital Media is the name under which I’ve done my consulting work in both business development, and creative producing for agencies, including Mekanism, Swirl Interactive Marketing, Digital Artists, and Linc Design. Clients include Starbucks, AOL, eBay, Microsoft, Citrix, Unagi Scooters, Modern Adventure Travel, Fish the Swing, and Mickey Hart of the Grateful Dead.

Magnet Media – San Francisco, CA

Creative Development & Account Director / West Coast December 2017-May 2018

Magnet Media is a global strategic studio that combines the power of digital strategy, video content creation, and premium distribution to target audiences across every screen and device.

Responsible for sourcing new business opportunities on the West Coast, as well as ideating and recommending video-based solutions for key accounts, leveraging my creative strategy, video production, and client relations experience.

Duarte, Inc. – Sunnyvale, CA

Creative Producer / Account Manager April 2013-November 2017

Duarte is a leading Silicon Valley business to business marketing agency that creates presentations based on unique Visual Story methodology, combining storytelling and visual thinking principles to help companies shape their ideas into communications that shift audience beliefs and behaviors.

Lead & manage creative teams, budgeting, and the presentation of marketing solutions to clients.

Develop and cultivate strategic partnerships with Fortune 500 companies and nonprofit organizations. Responsibilities include identifying marketing and communications needs, providing consultative direction and world-class design solutions on multiple media platforms. Clients include Google, YouTube, Bank of America, Intel Security, Riverbed Technology, TD Ameritrade, Omidyar Network, and the Carnegie Foundation for the Advancement of Teaching.

Mark Haffenreffer

Resume Page 2

Premier Retail Networks – San Francisco, CA

Executive Producer / Director of Strategy HDTV Networks October 2009-July 2011

Client facing lead on strategic & creative work with Costco & Sam’s Club clients. Responsibilities included developing and managing the creation of revenue-generating advertising propositions; strategic oversight of all programming for the HDTV Networks; creative / programming lead on all HDTV Network platforms.

Director of Production Services September 2008-October 2009

Led PRN’s Production Services Department. Responsibilities included oversight of production workflow for HDTV & Checkout Networks, budgeting & communication plans with internal and external teams, creating a consistent tiered budget menu, covering a full range of production options and overseeing all live-action shoots.

Executive Producer Checkout TV Networks March 2005- September 2008

Co-led the creative vision and re-brand of the Supermarket Checkout TV Network. Efforts maximized networks’ revenue potential from 4.5 Million in 2005 to over 8.4 million as of Q3 2006.

Secured relationships with strategic content partners, including NBC, A&E, Food Network, Discovery Health, and TV Guide Channel. Led co-production and licensing relationship with magazine partners at Condé Nast which lead to paid content from Bon Appetit, Glamour, and Allure.

Developed, executed, and delivered custom content and advertising for clients, including Bank of America, LG, Energizer, Wrigley, Pillsbury, and Albertsons.

3 Ring Circus – Los Angeles, CA 1999-2005

Senior Producer / Account Manager

Managed accounts such as DIRECTV, Fine Living, and Premier Retail Networks.

Pitched and produced This is HDTV for Premier Retail Networks: a series of in-store spots combining live-action and graphics, featuring NBC talent such as Kelsey Grammar of Frasier. Spots introduced customers at Best Buy, Circuit City, Sears, and Walmart to the advantages of High Definition Television. Billings of over $1,000,000.

Pitched and produced DIRECTV News and Inside DIRECTV: two monthly half-hour shows highlighting movie and sports offerings, systems upgrades, special events and instruction for DIRECTV Customers. Billings over six years of $7,000,000.

NBC Digital Productions - New York, NY 1998-1999

Producer/Director of web documentary for Levi’s entitled Made by a Girl: portrait of Shannon McIntyre, a surfer, traveler, and surfboard shaper. Aired on LEVIS. COM.


California Institute of the Arts – Valencia, CA. MFA Live-Action Film

Brown University-Providence, RI. BFA Modern Culture and Media

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