Diversified, strategic sales and marketing executive with years of award-winning success
driving profitable over-performing revenue growth, reducing expenses as percentage of sales,
consistently delivering outstanding results in diverse B2B and B2C product/service settings.
Proven ability in sales management, developing senior-level business relationships and
building quality team members. Other areas of expertise include earnings growth through
increased sales and efficiencies, creative identification/establishment of new profit centers
and sales channels, and accurate forecasting/trend analysis.
Award winning performer
National account manager
Compelling leadership skills
Established track record of exceptional
Excellent communication skills
Top performer 7 of 10 years with organization.
Achieved highest percentage over sales plan in company history.
Received "Circle of Excellence" award for outstanding performance.
First Regional Manager in company history to have all direct reports qualify for company "Over-Achievers" recognition trip.
Director/Sole Proprietor June 2014 to present
GoodWay Enterprises, Pompano Beach, FL
Contracted on various projects for business development and consulting projects. Clients representing Medical Device (plastic surgery and dermatology sector), SaaS solutions, Topical Aesthetic Products, Franchising, and CPGs. To include: HydorfacialMD, Crysalix, BioGenix, GoTattless, Gentox Medical Services, Red Oaks Shutters.
Executed sales strategies that resulted in $500,000 in new revenue in first year for new client.
V.P. of Sales Apr 2013 to Jan 2014
Silhouet-Tone, USA -Miami, FL
Director for all sales activities in the United States. Clients to include Medical offices, Resort / Destination Spas, Med-Spas and Industry Distributors. Managed existing outside sales person and inside sales team. Recruited and established 1099 national sales team. Developed successful sales strategy for shows and product launches. Participated in trade shows and other spa events.
Completed first phase of recruiting and training of 4 (1099) independent contractors for chosen markets.
Involved and participated in all stages of 7 trade shows to include travel arrangements, set-up, sales strategy, supervision of staff and logistics.
Developed and executed sales strategy for Las Vegas trade show resulting in largest sales of spa furniture in company records.
Represented company for its inaugural participation in SpaTec event resulting in establishing 22 new relationships garnishing immediate sales.
Business Development Manager (Southeast US) Mar 2010 to Sep 2011
Valeant Pharmaceuticals-Laboratoire Dr. Renaud Inc. -Montreal, Qc
Responsible for the acquisition and development of all new business for the Topical Aesthetics
Division- including OTC products, in the Southeast United States. Clients to include, Resort /
Destination Spas, Day Spas, Medical facilities and corporate headquarters for multi-unit
groups such as Ritz Carlton.
Led the U.S. management group in new account acquisitions and revenue for 15 months of tenure with company.
Regional Sales Director (Southeast US) Apr 2000 to Mar 2010
G.M. Collin Skin Care Inc.- Montreal, Qc
Mentored, trained, recruited, and supervised 6 sales people and 2 national trainers
located in Southeast United States. Clients to include, Resort / Destination Spas, Day Spas
and Medical facilities and corporate headquarters for multi-unit groups such as Ritz-Carlton,
Led the company in regional sales performance 7 of 10 years.
Increased sales from $175K in 2000, to $2.8 Million in 2010.
Increased account base from 30 accounts in 2000, to 250 in 2010.
Received corporate "Circle of Excellence" Award for achieving highest percentage over sales plan in company history.
Maintained sales and promotion budgets for entire region.
Recruited, trained, and supervised continually growing sales team.
First Regional Manager in company history to have all direct reports qualify for "Over-Achievers" Award Incentive trip.
Business Unit Manager (Ft. Lauderdale, FL) Sep 1995 to Apr 2000
Dermalogica, Inc. -Los Angeles, CA
Mentored, trained, recruited, and supervised 5 sales people located in Southeast
United States. Oversee all operations of education and retail facility located in Ft. Lauderdale, FL.
Increased sales from $300K in 1995 to 1.7 Million in 2000.
Increased account base in Southeast U.S. from 50 accounts in 1995 to over 350 accounts in 2000.
Planned and executed Sales Strategy and Educational Calendar for successful, consistent development of International Dermal Institute.
Supervised two Educators and Education Registrar.
Recruited, trained, and supervised continually expanding sales team.
Maintained sales and promotion budgets for entire region, and educational facility.
Account Executive (Wash. D.C./Baltimore metro area Jan 1992 to Sep 1995
Chanel, Inc. -New York, NY
Responsible for direct sales of new products, replenishment of stock, merchandising, and promotional efforts for major retailers in the metropolitan area. Recruited and managed support staff.
District Manager-Retail Hair Care & Cosmetic Division 1990-1992
L'Oreal -New York City, NY
Mentored, recruited, trained, and supervised 7 representatives and 8 service merchandisers in
Washington D.C., Maryland, Delaware, Virginia, and West Virginia
Bachelor of Science, Business Management
University of Maryland -College Park, MD
D.E.I. Management Group Inc.
Negotiative Selling Skills – Par Training Corp.
Managing Motivation for Performance Improvement – McBer & Co.
Sales Leadership System – Mohr Management of Human Resource Development