EMILY (PICKERING) ETCHEGARAY

**** ******** ******, *** *****, CA. 92104 ● 619-***-****

addc4z@r.postjobfree.com ● https://www.linkedin.com/in/emily-etch/

SUMMARY

Aspiring Product Manager with relevant industry experience. Eager to learn, grow, and build a professional career within the biotechnology industry. Agile in adapting to change, resourceful and analytical in finding solutions. Established capabilities in product marketing and product strategy with product management experience. Driven to achieve results and ensure enterprise success by utilizing a data driven marketing strategy support the company value proposition.

EDUCATION

University of San Diego, School of Business San Diego, CA

Master of Business Administration, Marketing Focus August 2018 - June 2020

University of Utah Salt Lake City, Utah

Bachelor of Science, Health and Life Sciences August 2009 - June 2014

PROFESSIONAL EXPERIENCE

Hologic - Molecular Diagnostics San Diego, California

Intern – Product Management/ IVD Marketing April 2019 – April 2020

Conduct market research by analyzing competitive landscape, pricing, product specifications, segmentation, and customer insights to assess demand for new product development for the Aptima product portfolio

Forecasting various financial models for revenue growth/decline of Aptima® Trichomonas product line

Support European and US divisions by preparing competitive analysis to assist with strategy planning for FDA approved global product

Assist in collateral development for the product launch of Aptima® BV/CVTV assay

Partner with tradeshow lead for key shows to act as a point of contact for symposia coordination

Support general marketing operations, including sales support and field communication, marketing budget coordination, and reporting of key performance indicators

Collaborate with regulatory, legal, internal and external agency partners to generate and design customer facing content and own review process, meeting timelines for marketing materials

Belmont Park Entertainment San Diego, California

MBA Marketing Research Consultant August 2019- December 2019

Created market research tools such as interview questionnaires, discussion guides, and online surveys using a Likert scale to collect key metrics

Conduct an accurate and high-quality analysis of consumer purchasing preferences on SPSS, using both parametric (ANOVA, logistic regression) and non-parametric tests (chi-square)

Produce data visualizations that clearly and effectively depict results of survey analysis

Presented findings while providing insights, analyses, and recommendations

BMW – Bayerische Motoren Werke Munich, Germany

MBA Student Consultant January 2019- January 2019

Curate international strategy based on customer research, respecting regional aspects of the US, India, and EU

Develop product roadmap and identify emerging markets to realize different approaches within 2025-2030

Analyze and present business potential of proposed future strategy to BMW senior management at the conclusion of the consulting project

Albertson’s Pharmacy Draper, Utah

Pharmacy Technician January 2009 – June 2009

Receive, prepare, and distribute prescription medication to patients

Sort, stock, label medication, and monitor current inventory from vendors

SKILLS

Software skills: Qlik Sense, Oracle, SharePoint, Pardot, SPSS, R, Tableau, Ms Office, Excel

Technical skills: Product life cycle management, strategic marketing product development process, business cases

Contact this candidate