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Sales Representative

Atlanta, GA
May 21, 2020

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Personal Info

Atlanta, Georgia.



Business Process Improvement.

Cross Cultural Teamwork.

Luis Carlos Arroyo

International Business Manager

Over 15 years of experience in International business with a proven track record of building high net worth accounts in global markets.

Demonstrated strength building relationships with top clients and vendors. Extensive experience in Latin America, Africa, European and Asian Markets. Experience

Project Management.

Data Analysis.


MS. Office Suite. Excel, Word, Power Point.

MS. Power Business Intelligence.

MS. Dynamic Navision ERP.


Bilingual: Spanish & English.




08 -2016/


04 -2012/


Protein Buyer

A&D Foods.

Direct purchasing of protein products (Beef, Pork and Poultry) with key mayor domestic and international suppliers. Develop and maintain relationship with vendors and cold storage companies.

Weekly purchase negotiation and inventory control and all three protein categories.

Vendor and product quality evaluation maintaining product specification and codes in the sales system.

Report creation for sales and profit evaluation per category. Develop new product categories Ex. Goat and Duck.

Global Buyer

Mirasco, Inc.

Sourcing Beef and Pork meat products from several origins including Europe, USA and Canada.

Development of company sales plan by country, commodity and supplier. Work closely with each trader developing each region goals and expectations of revenue.

Responsible of Managing of inventory and supply chain, including negotiation of rates for Cold Storage services.

Follow up on trade leads and develop new international customer base. Maintain a positive relationship with existing international customers. Manage the export process and compliance with U.S. and foreign government laws/regulations.

Oversee paperwork and monetary transactions associated with international distribution; formulate and provide clients with pro-forma quotes per Incoterms. Assist in coordinating shipping details, such as export certificates, packing, shipping, and routing of product.

Analysis of business processes, situation and environment of the market. Strategically source and negotiate transportation pricing. Selected Accomplishments:

Increased Pork category revenue from 10% to 70% 2016-2017 Developed a Calculator platform of product pricing & structure for day to day offers for all regions.

Implemented new ERP for Sales and purchasing group. Export Sales Manager

Indiana Packers Corp. / Mitsubishi Corp.

Advice and support to management on development of growth on sales for the LATAM and Caribbean regions.

Management relating to domestic and foreign government agencies and industry association advising on how to build and maintain relationships with business partners. Provided consulting services for strategies to increase market share. Responsible for the direct management of Imports and Exports operations, establishing an effective and positive working relationship with Supply Chain, Distribution, Finance and the Customer Care functions. Additionally, manage international logistics, inclusive of managing the performance and relationships of agencies, carriers, forwarders/brokers, 3PL providers, enhancing customer satisfaction while controlling overall costs. Insure compliance with all governmental regulations, collaborate with global affiliates to ensure compliance with US and local regulations affecting international logistics, Oversee the functions of Import/Export staff while providing ongoing training and development.



02 -2008/




Developed and maintain process procedures to identify international orders For export and prepare appropriate documentation while ensuring accuracy and the timely delivery/release.

Continuously review processes, performance measures, technology and staffing to identify opportunities for operational optimization. Develop and maintain effective Best Practice KPI indicators that will capture all aspects of international logistics and import/export operations. Communication cadence to Corporate Management on industry conditions with a focus on potential threats and impacts to international trade, maintaining and perform regulatory compliance audits.

Assist with the development and maintenance of documented controls (policies, procedures, processes, and work instructions).

Selected Accomplishments:

Exceeded revenue goals for the export department (over $250 MM) 2012- 2015, Developed and increased new market for chilled product retail sales 2% - 8%, Expanded reach for the IPC brand into 17 direct countries and total of 35 indirect. Developed and manage the export team.

Increased revenue sales for the Latin Region 60% (Sales 32,000 MM 2011 – 52,000 MM 2013), reduced transportation cost by 11% in 8 months of Operation 2013.

International Sales Representative

AJC International, Inc.

Responsible of management for over 25 key accounts in various regions in Mexico, developing a frozen and fresh Meat trading sales on a daily basis. Monitor world markets in order to advise clients to position themselves, as well develop new business opportunities and discuss prices, quality, specifications and delivery schedule.

Responsible within the Mexico region for the Beef and Pork categories related to sourcing, product and inventory management.

Selected Accomplishments:

Sales of over 18 million USD a year, Development of distributive platform in Mexico City. Increase our customer base up to 30% from assigned portfolio. Conduct sourcing from 4 new vendors of Beef, Poultry and Pork trades for several regions on behalf of the company.

Senior Consultant, Latin America

London Consulting Group.

Analysis of current work operations, administrative procedures for assigned customers. Implement changes and solutions to generate financial growth. Create programs to improve the utilization of current operational assets. Consultative Projects/accomplishments: Grupo GM, Nicaragua. Conducted preliminary planning and feasibility studies; developed Performance Work Statements, analyzed operations; and completed management sales plan/recommendations reports. Recommendations to this date in this project have resulted in at least a 1 to 1 return over the investment Sales /Export Logistics Coordinator

MetaFoods LLC.

Managing the global sales and marketing operation for various protein products, carrying a broad range of operation and administrative functions. Sourcing on a large-scale branded items for introduction to the Japanese market. Managing logistics and overall the supply chain Europe to Asia. Coordination exports of food commodities (Pork, Chicken) for Mexico. Successfully negotiation on purchase contracts with food trading companies in the US, Europe, Latin American and Asia.

Extensive knowledge of requirements and regulations of international commerce agreements (Mexico/Japan, NAFTA). Executing logistic plans, 06-2001/


Replenishment and demand management.

Assisting Customs Brokers on product clearance at border crossing. Implementing corrective action and improved internal controls to ensure HTS/ECCN classifications and CBP rules compliance. Perform cost analysis of Freight Forwarders and shipping companies. Manage orders and inventory control assisting with the input of data into local database. Selected accomplishments:

Secured business contracts with 14 Artisan Breweries in Belgium. Developed the Belgium Beer market in Japan by establishing the first and second licensed Belgium Bar in Japan from Huyghe Brewery. (Delirium Café, Delirium Café Reserva).

Increased sales by an estimated 30% during the second year in the Belgium Beer operations.

Increased profitability of Beer sales by a 25% improving analysis of purchasing method.

Earned Belgium Beer industry award for new market development. Opened new market for food products in Mexico

Increased International sales of Pork product from 40,000 Lbs. to 200,000 Lbs. weekly during the last half of 2008

Purchasing Manager/Operations.

Prime Meats.

Wholesale food buyer for the Hispanic market in the South-East US, negotiating weekly prices and secured the supply of goods for the value added plant. Inventory management and forecasting purchases.

Selection of new vendors and strengthen relationship with existing ones. Liaison between the sales team and the operations plant. Coordination of the HACCP and USDA programs ensuring safe food for consumers as well as providing proof of those safe practices through documentation.

Selected accomplishments:

Reduced the Inventory loss from a 30 % to a 5 % per month. Successfully implemented new catalog of products and categories increasing the accuracy of the inventory control.

Maintained and initiate professional relationships with new Beef, Pork, Poultry and Seafood vendors.

Identified new opportunities for existing line of products by converting them into value added items targeting the retail sale increasing the profits for the sales team by an extra 5% margin.


1994-08 -


2014-01 -




• Bachelor’s Degree in international business management

• Associate Degree in International Marketing


• Doctor Honoris Causa


USMEF Beef & Pork 101

KARRASS Effective negotiation Skills

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