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Sales Executive

Fort Worth, TX
May 19, 2020

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M. Shane Ellis

817-***-**** **** Maida Vale Court

Haslet, TX 76052


Team Building / Leadership / Change Management / Contract Negotiation / Aviation & Aerospace / Operations Management / Strategic Planning / New Business Development/ Market Infiltration

New Market Development/ Sales and Marketing/Talent Development

Stellar sales career with progressive managerial accountabilities and an extensive network of relationships with key industry leaders. Consistently led sales performance both personally and as leader of teams. Exemplary record of outperforming quotas, developing new business and improving brand loyalty through strengthened customer relationships.

Professional Experience

Ellis & Ellis, Fort Worth, TX 2014-present


Senior Executive specializing in consulting, acquisitions, marketing and sales in the business and general aviation segments.

Successfully built the infrastructure and launched a brokerage business for a part 135 operator in the Midwest in 2015

Successfully designed and launched a website and marketing plan for a Midwest Operator 2015

Strategically grew Ellis & Ellis to accommodate aircraft sales and acquisitions functions, resulting in an additional revenue stream for the firm

Developed compensation programs for a brokerage group to help drive their company’s strategic goals 2016

Developed a corporate aviation sales division for a leading aviation fuel provider; Increased the customer base by over 300% in less than 6 months, and increased revenues by 200% in 2016 and 2017. Developed the operations team to handle the influx of new business

Continued to expand 20 year network of owners, dealers, brokers, service centers and aviation professionals

Blackhawk Modifications 2017-2019

Sales Manager, OEM Service Centers

Tasked with rebuilding the relationship between Blackhawk Modifications and Textron Aviation through sales channels, engineering cooperation and operations management. Within the first year we boosted Textron’s business with Blackhawk 300% and are continuing to grow the relationship.

Reed Aviation 2016-2017

Vice President of Aircraft Sales and Aircraft Charter Management Operations

Senior Executive responsible for establishing strategic sales plans to meet company goals, promote sales growth and enhance customer satisfaction.

Responsible for restructuring the company for sustainability, profitability and possible sale

New business plan developed, approved and implemented

Business infrastructure built to position Reed Aviation as one of the leading dealer/brokerage firms in the industry

Collateral redesigned and branded to show consistency through all aspects of the business

New website and marketing campaign designed and launched

Continued drive toward building an ethical business model and team development promoting business ethics and moral standards

Designed compensation programs to promote sales growth and company objectives

Business was successfully sold and integrated into a well positioned charter management company

Beechcraft, Inc., Fort Worth, TX 2009 – 2014

Vice President of Beechcraft Sales, Western United States

Executive leadership in transforming the culture within Hawker Beechcraft Corporation through tactical implementation of strategic growth plans. Designed customer support and employee compensation programs that enhanced sales opportunities and transformed customer purchases

into world-class experiences.

Top Sales Vice President (2011, 2012, 1st & 2nd Quarter 2014)

Increased division sales from $29 Million to $125 Million in less than three years

Achieved 140% of plan in 2012; 117% of plan in 2011

More than Doubled YOY sales and Increased Western US contribution to plan by 120% in 2010

Chairman’s Club Trophy recipient for 2010, 2011, 2012, and 2013 (highest ranking region)

Helped to build and lead Business Operations teams for the Western United States

Piaggio America, Inc., Fort Worth, TX 2002-2009

Sales Director, Western United States and Latin America

Director, Pre-Owned Sales

Progressive sales territories and managerial responsibilities due to consistently leading sales numbers and outperforming quotas. Led Piaggio’s expansion into Latin America by selling and delivering the

first Piaggio Avanti into Mexico. Gained executive level management experience through supervision of demonstrator configuration, interior design and completion; negotiation of 3-aircraft demonstrator agreement, oversight of demonstrator schedules in the Western U.S. and Mexico and responsibility of coordination with service centers to exceed customer expectations.

Top sales person every year from 2003 – 2009

$49M in Sales for 2007, Over $160M in total Piaggio Sales

Sales equal to over 15% of total Piaggio Avanti production

Management of customers and backlog extending in excess of three years

Designed and implemented protocol for managing and off loading used aircraft and trade-ins


Mike Ellis & Associates, Inc. Fort Worth, TX 2004-2009

Dog Creek Tannery, Inc., Claremore, OK 2007-2009


Eagle Scout

Private Pilot Certificate, Instrument Rating


University of Texas, Tyler, TX

MBA, Management (2009)

Georgia Southern University, Statesboro, GA

B.S., Political Science (2001)


Miller-Heiman, Strategic and Conceptual Selling 2009-2014

Insigniam, Change Management and Breakthrough Management 2009-2013

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