Mark F. Eisenberg

** ******** ****

Parsippany, New Jersey 07054

addbwi@r.postjobfree.com

973-***-****

SUMMARY

Dynamic marketing, sales, business analysis, project management and business development professional with hands-on experience gained at both small and multi-million dollar national service and manufacturing organizations supported by Cum Laude/M.B.A. marketing degrees. Focus of work experience has been in health care and pharmaceutical marketing, marketing research, business development/sales, competitive intelligence data analysis, product introduction, strategic planning, and healthcare information technology/healthcare information exchange. Strong internal and external client interface experience and history of increased year-to-year sales success. Strong ability in turning market data into meaningful analysis that has resulted in successful new products and increased sales.

RELATED EXPERIENCE AND ACCOMPLISHMENTS

Hill Top Research & Biometrix Research

(Director - Business Development and Project Management) 2012-2014 and 2014-Present

Lead the marketing, sales and business development charge at Biometrix Research, a well established and knowledgeable dermatological clinical research organization(CRO)

Utilize strong knowledge of the clinical development process working with a consultive internal team environment in identifying and advising clients on their clinical research needs and studies

CRO business development efforts are focused on dermatology personal care, cosmetics, pharmaceuticals and devices - Phase I to Phase IV

Reporting to the Presidents of Hill Top Research & Biometrix, met and exceeded all business development growth expectations for first year operations

oYear-to-date new sales increased 18% vs. previous year sales, for fiscal year 2018

Created and successfully implemented the marketing plan focused on over 100 key personal care and cosmetic companies, utilizing a targeted campaign by phone, emails and promotion

Identified, contacted and was successful in reaching clinical research study professionals at current client companies and adding new companies as clients in continuing years, resulting in increased year-to-year sales and revenues for the first time in over a decade

Utilized strong consultive sales experience, strong presentation and hunter personality in growing additional departments and individuals not yet served at current clients, while, at the same time, growing a new first-time client base

oMet goal of establishing that strong ties are continually maintained with key customers

Have an established network of clinical research contacts in personal care, cosmetic and pharmaceutical organizations and an ability to effectively interface and develop these individuals as clients

oActive in professional societies and meetings these individuals attend

Effective in establishing internal CRO and external client collaborative partnerships that result in new project assignments

Assist in the design of clinical research studies, including statistical design, protocol development, report generation and study findings delivery.

New York eHealth Collaborative (Market Research Manager -Consultant)

2011-2012

Lead the marketing and market research functions of this trailblazing healthcare initiative with the goal of taking all key health service providers including physicians, pharmacies, hospitals and laboratories in New York State from inefficient paper health records to a more efficient electronic health records interconnected network

Effectively interface with local and national healthcare management across the USA to move marketing and education efforts forward

Support and promote and lead the efforts of 30+ internal managers in leading this charge

Successfully redeveloped Dashboards to track marketing efforts and effectiveness of statistics included in Dashboard content

The Dunn Group (Project Director - promoted from Analyst; marketing and sales manager) 1998-2010

Responsible for all client contact, proposal writing, project design, execution and presentation to key individuals at client pharmaceutical companies

Increasing responsibilities as an analyst progressing to project director and sales manager contributed to increasing sales and 10 consecutive years of increasing project engagements and revenue

Strong working experience gained in such areas as generic introductions, FDA drug approvals, pharmaceutical and biopharmaceutical product introductions, and pharmaceutical marketing

Developed strong leadership, management and mentoring skills in leading as many as 10 projects at one time with up to 6 internal/external professionals per team

Skilled/experienced in speaking with physician key opinion leaders, nurses, pharmaceutical management, regulatory, managed care and other health care professionals

Deep strategic planning knowledge base gained in over 500 business engagements in such clinical areas as diabetes, osteoporosis, Multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, oncology, migraine, epilepsy and other clinical areas.

oAdvanced Trileptal epilepsy launch team planning efforts over a 7 year timeframe, working in tandem with product manager as internal/external team lead that resulted in one of Novartis' strongest launches in history

oCo-developed growth, competitive and managed care strategies as team project manager for Teva's MS leader Copaxone, leading to a sales increase of 200% over a 3 year period

oServed on Boehringer Ingelheim Catapress TTS planning team and completed sales analysis that led to a 22% increase in sales over a 6 month period

oLed Roche internal/external team of 6 managers in developing recommendations for continued marketing efforts and competitive planning for Roche's Invirase that resulted in increased sales of 23% year to year

Heavy expertise and experience in client interface, analysis, project design and implementation for leading pharmaceutical and biotechnology companies; team leader

Successful experience runs from problem definition with client team members, information gathering, report writing, and presentations to team task scheduling and tracking

Skilled in working with CFOs, CEOs, marketing, sales, research and other pharmaceutical personnel; experience includes sitting at table on launch and rebranding efforts

Extended the life of many prescription products through creative product-lifecycle recommendations

odeveloped an on-going strategy and served on internal team that extended the life of asthma drug Allegra four additional years, resulting in billions of dollars of additional revenue to Sanofi

oMarketing planning analysis ideas I provided and tracked over a six year timeframe resulted in the successful launch of half a billion dollar generic-to-Rx conversion product

Considered an important internal/eternal manager of planning and marketing directives among pharmaceutical teams I've served on.

Tandem Research Associates, Inc. (Senior Research Analyst) 1996-1998

Completed important pharmaceutical market research projects, including client contact, proposal writing, project design, analysis and completion of final written reports

Planned, coordinated and presented important pricing and marketing studies to client pharmaceutical companies

Coordinated focus groups among physicians, nurses, managed care and other health care professionals.

Region One Health Planning Advisory Board, Inc. (Senior Health Planner)

1993-1996

Responsible for planning, review and analysis of various factors of health status among health care professionals, and health services within a four county area. Completed reviews of essential regulatory requirements, quality measures, health outcome and financial measurement

oInital US-based research efforts and healthcare system review resulted in content of more universal global analysis effort that resulted in the adoption of what finally became the content for the national Affordable Care Act(US)

Specific areas of experience and expertise include maternal and child health, home health care, long term care, renal dialysis, ventilator care, managed care, ambulatory care, gerontology, mental health, oncology, hospital service development & other acute care review

St. Clares Riverside Medical Center (Program Development Senior Planner)

1986-1993

Coordinated analyses of new and existing programs for this major health care provider in Northern New Jersey, with emphasis on market share analysis, cash flow and income statement projection, competitor segmentation, regulatory analysis and program development

Successful efforts performed during this period helped elevate this provider to a larger system-wide preeminence in health care delivery for Northern New Jersey residents

Defined, developed and recommended feasibility analysis and priorities on innovative health care trends, services, technologies and programs. Estimates of demand for these services were built upon extensive review of demographic data, geographic analysis, market size determination, cash flow analysis, cost value analysis and future market potential. Determined priority, and made recommendations related to technology assessment for major capital items in excess of $1million

EDUCATION M.B.A. - Fairleigh Dickinson University - Marketing

(Graduate Business Fellowship)

Program Coordinator - Office of Career Development/College of Business

B.S. - Fairleigh Dickinson University - Marketing/Finance (Cum Laude)

PERSONAL Enjoy music, tennis and writing. Editor for book, Investing in New Jersey.

Computer skills include Mircrosoft Suite, Excel. Powerpoint and Word

Contact this candidate