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Social Media Manager

Toronto, ON, Canada
May 19, 2020

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Nicole Bryck

********** •

** **. ******* *******, *******, ON, M4W 2C9

Date: May 15th, 2020

Re: Support Specialist

To whom it may concern,

Please accept this and the attached resume as my application for the Support Specialist position at FreshBooks.

In my previous work experience, I was responsible for client management, business promotion, sales presentations, timely meeting of defined goals and targets, and building trust and confidence with the client and other stakeholders. In carrying out these responsibilities, I demonstrated effective, persuasive and clear communication skills – both oral and written – and for these reasons feel I am well qualified for this position.

Most recently, as a Social Program Manager at Impakt Labs, I managed The Tailor Project – a research and advocacy initiative aimed at telling the stories of immigrants who were brought to Canada from displaced persons camps after World War II to work in the garment industry in Montreal, Winnipeg and Toronto. I worked directly with the client in developing the project plan, managed the client relationship, oversaw the research, solicited project participants and conducted interviews with families which required building trust and showing empathy. I developed a plan to complete the project that involved identifying project milestones. I was responsible for raising awareness through building a website, managing social media platforms, writing web content and press releases. I also organized an event to promote the project that hosted over 1,200 people, including senior federal and provincial political leaders. My role required me to liaise with the media and develop the press materials that earned us national media coverage including coverage on TVO’s The Agenda, CBC, Toronto Star, Globe and Mail and others.

My earlier work at Impakt Labs included development and delivery of presentations to prospective clients and assisting in the design of programs to support clients’ corporate social responsibility initiatives. Having studied business management with an emphasis on marketing, I feel I am well suited for this position.

Thank you very much for taking the time to consider my application. I would be pleased to meet you to discuss my experience and how I might contribute to FreshBooks. Sincerely,

Nicole Bryck

Nicole Bryck

647 – 980 – 6181 •

49 St. Andrews Gardens, Toronto, ON, M4W 2C9


• Strong empathy and interpersonal skills

• Demonstrated strategic thinker and problem


• Communication and marketing skills

• Successful project management leadership

• Excellent customer relationship manager

• Advanced knowledge of information

systems and technologies

• Manages competing priorities

• Thrives in fast paced environment


Impakt Labs March 2017 – January 2020

Social Program Manager

• Oversaw research and advocacy project with budget of $500,000 while setting and ensuring all milestones met

• Managed relationships with client, senior executives, research participants and project team

• Established communications strategy, via social media and direct email

• Conducted primary and secondary research to create storytelling-based advocacy materials about the value of immigration; materials include a book to be launched fall 2020 and documentary to be launched spring 2021

• Organized multiple events to promote the project; attendees ranged from 400 – 1,200 Impakt Corp. May 2016 – March 2017

Project Manager

• Helped develop and present marketing and promotional materials to executive level staff at large organizations

• Developed quantitative and qualitative data analysis to support project plans

• Managed multiple social innovation projects through all phases of development while ensuring all finished within budget and timeline: Budgets ranging up to $70,000

• Forged strong relationships with clients through project updates, meeting goals and expectations

• Conducted market research for clients and for Impakt Corp. to ensure our own strategies established a competitive advantage

Ryerson University Sept 2015 – April 2016

Teaching Assistant

• Prepared lecture outline with Professor for business communications and professionalism course (mandatory for all Bachelor of Commerce students)

• Taught weekly two-hour tutorials for classes of 30 students and recognized as top 10% of teaching assistants Lifeguard and Swimming Instructor Summer 2008 – 2012 Mooredale Pool and Crestwood Valley Day Camp

• Ensured compliance with guidelines and rules

• Developed lesson plans, and prepared and maintained evaluation and progress reports EDUCATION AND OTHER ACTIVITIES

Ted Rogers School of Management, Ryerson University Bachelor of Commerce, Specializing in Marketing

Public Speaking Competitions: Take the Lead Public Speaking Competition Winner, Ryerson Toastmasters member Community Involvement: Youth Choir, Massey Centre, Mooredale Pool Volunteer, Annual Community Fundraiser Competitive Swimmer


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