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Sales Digital Marketing

Mumbai, Maharashtra, India
QR 25000
May 19, 2020

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MUKESH SINGHAL Mumbai, India +91-845*******

High Impact Leader

Strategic Management Sales & Marketing New Initiatives P&L Expansions Phenomenal Revenue Growth Brand Launch and Turnaround Driving Top- Ranked Business Units Product Life Cycle Distribution Management Sales Funnel Negotiations Team Management - FMCG Distribution industry

Take charge leader who quickly overcomes profit and growth challenges, leveraging entrepreneurial drive and market acumen for success in new market ventures/establishments, since last 27 years.

Global Exposure: Middle East, Africa and India.

FMCG categories handled: Household care, Personal care, Grocery, Frozen Food, Chilled Food, Beverages.

Worked with different distribution channels: Traditional, Modern, Travel, Hospitality, Institutions.

Worked with International Retail Chains: Carrefour, Lulu, Waitrose, Spar, Monoprix, Spinneys

Companies (India & Global) worked with: Parle Products, Balsara (Dabur), Reckitt Benckiser, Del Monte, Gulf Food Industries, Guylian, General Mills, Danone, Carlsberg, Pladis, Conagra, Lactalis, IFFCO, Marico, Kwality, Masafi, Sunbulah, Watties, etc

New Product Launches with 360 marketing campaign.

People’s Leader and knows how to drive results through people.

Exceptional performance in multicultural, matrixed global organizations.

Strong credentials in rolling innovative strategies to transform business units.

Captured high-growth in highly competitive markets through impeccable services to discerning customers as a master of sincere relationship building.

Building connections between diverse teams, functions and departments to drive the result; while following a cross-functional and 360 people management approach.

Signature Competencies:

Creative strategist having ability to implement innovative sales and promotional programmes to generate sales in the midst of competitive market scenario.

Remain on the cutting-edge, driving new business and establishing strategic partnerships to increase revenue; outstanding success in building and maintaining relationships with key corporate decision-makers creating large volume, high-profit accounts with excellent levels of retention and loyalty.

Skilled in business development, pre-sales, marketing, contract/price negotiation for the strategic accounts involving interactions with the CXO & CEO levels.

Excellent leadership qualities with proven ability to build and lead effective teams, plan and execute business events, and supervise entire marketing activities.


InTrend Marketing LLP

Founder Started in Jan 2020


Plan to launch my own brand (Exqzit) of Arabic Sweets in the Gifting Category

Outsource production & packing

Use Digital Marketing to create awareness and demand

Setup delivery mechanism to supply the orders generated rather than relying on Online retailers

Abuissa Marketing & Distribution, Qatar

Division Manager Jan 2015-Sept 2019


Team Size: 20 members (4 Sales Managers, 4 Category Managers, 2 Key Account Managers, 10 Sales Executives).

Increase in sales turnover: 120% from 2015-2018. US$ 24 Million Turnover Managed Annually

Increase in gross margin: 1% from 2015-2018

Growth in existing brands (Ulker, Del Monte, Al Rifai, Delicio, Guylian, Canderel): 54%

Business generation from new brands (Lesieur, Godiva, Chtoura, Kwality, Pokka, Lotte): 37%

Grew the business by 5% in 2018 in spite of losing 35% business of 2017 from brands like Al Shifa, Sunbulah, Eurocake, due to impact of blockade

Ensured stock level in the range of 2.5 month – 3 month

Attended trade fairs like Gulf Food, ISM, Anuga to tap new business opportunities and meet existing partners.

P.Haridas Sons WLL, Bahrain

Sales & Marketing Manager Jan 2013-Jan 2015


Sales turnover growth (Holsten, Moussy, Best Nuts, Mr.Krisps, Chiko, Hintz): 8%

Focused on systematic order planning and reduced inventory levels.

Improved profitability by rationalizing slow moving/ Low volume SKUs.

Restructured the sales team to cut costs and make it more accountable for results

International Agencies Company Limited, Bahrain

Business Manager June 2002-July 2011


Team Size: 4 Division Managers.

Meticulously grew business of Reckitt Benckiser by 20% in 2009 & 2010.

Brands handled: Nestle, Reckitt Benckiser, General Mills, Danone, Fromageries BEL, Lesieur, California Garden, Igloo, Unilever India, Conagra, Buitoni, Al Islami, Kohinoor etc.

Balsara Home Products Limited (Dabur), Mumbai, India

Group Product Manager April 1995-May 2001


Brands handled: Promise, Babool & Meswak (Oral Care)

Credentials of:

oLaunching Promise Gel (2000).

oAccomplishing 5% Urban India market share for Meswak (2001).

oGrowing the Babool All India market share from 4.5% to 6% (1995 to 2001).

Meticulously managed Mumbai Upcountry territory as Area Sales Manager from 1997-1999.


Strategy, Vision and Mission Planning: Conceptualizing, implementing and monitoring of winning business strategies to drive growth in business volumes. Conducting business planning & analysis to assess revenue potential in business opportunities. Strive to put across brand message by planning & implementing right brand communiqué.

Sales & Marketing: Handling the marketing and sales operations for achieving increased growth & profitability. Utilizing the qualitative & quantitative market research, public information and personal network to develop marketing intelligence for generating leads. Exploring business opportunities across different segments and generate needed sales thrust to capitalize on the available potential.

Business Development: Identifying prospective clients, generating business from new accounts & developing them to achieve consistent profitability. Planning and executing strategies & promotional campaigns for sales initiatives for brand leveraging and to increase market penetration. Building and maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving performance parameters delivery & quality norms.

Sales Promotion: Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and capture optimum market shares. Managing brand image building and awareness campaigns.

Customer Relationship Management: Maintaining cordial relations with customers to sustain the profitability of the business. Maximizing customer satisfaction level by on time delivery, monitoring customer complaints, providing efficient services. Handling customer grievances and resolving issues. Excellent client relationship management, time & resource management.

Team Management: Imparting and organizing training programs for achieving pre-planned business targets. Leading, training and monitoring the performance of team members for ensuring efficiency in sales operations and meeting of individual and group targets.


Certified Digital Marketing Master Digital Vidya, India 2020

Master of Management Studies (Marketing) Narsee Monjee Institute of Management Studies, India 1991

Bachelor of Pharmacy Mumbai University, India 1988

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