Senior Product and Marketing Manager
Taylor Communications / 2017 – Present
A printing marketing and communications company that serves the financial services, healthcare, insurance, industrial and retail markets through the manufacturing of commercial print, corporate stationery, direct mail, business forms, retail signage, and promotional products:
Helping clients to meet the complex challenges of communicating in today’s omnichannel world. Leverage technology across the industry to create solutions that improve customer experience, drive efficiencies and grow revenue.
Streamlined operational efficiencies by development and implementation of customer service protocols and standards.
Reduced process lag by identifying training needs and organizing development opportunities for service team.
Effectively communicate with team to lead discussions around roadblocks, goals, and strategy to deliver on customer requirements.
Formulated strategy documents for clients around digital and traditional product marketing.
Developed client relationship with beverage marketing customer which increased their annual spend from $30,000 to $450,000.
Coordinate with various internal teams to manage product backlog, maximize return on budgets and communicate project status to ensure optimal client satisfaction based on their requirements.
Wynn Hotel and Casino / 2016 — 2017
Luxury hotel with over 4,500 suites and villas, 22 dining experiences, 11 bars, 2 award winning spas, 2 nightclubs, a beach club as well as meeting and convention space.
Analyzed customer information and sales data to effectively target key demographics and implemented direct print campaigns, improving brand awareness and maximizing venue ticket sales.
Directly supervised vendor relations for ticketing platform, printing, management and other ticket-related software programs; dynamic pricing and secondary sales channels.
Developed marketing strategy and scheduling on all traditional print and social media ads for seasonal and special events.
Oversee day-to-day operations of marketing and social media coordinators
Senior Brand Marketing Supervisor
MGM Resorts International / 2014 – 2016
American hospitality and entertainment company operating destination resorts across the globe.
Spearheaded the execution of SOW for various properties within the MGM portfolio and effectively managed creative demands.
Collaborate with stakeholders to understand business needs, timing, impact and expectation.
Develop marketing strategies to capitalize on emerging opportunities.
Track business activities and act as point person on governance of all enterprise-wide marketing priorities.
Controlled vendor management, and budget analysis to ensure success of branding efforts.
Vice President of Nightlife
Wynn Las Vegas email@example.com
Director of Marketing
Founder and CEO
Beyond 702 Interiors firstname.lastname@example.org
Lead Software Engineer
EDUCATION & OUTREACH
Project Manager - Business Communications
• Market Planning, Execution, Research and Analysis
• Project and Product Budget Management
• Strategy Development and Implementation
• Customer, C Suite and Stakeholder Relations
• Business/User Requirements
• Strategic Planning
• Fostering Innovation
• Team Development
• Adobe InDesign, Photoshop and Illustrator
• Salesforce, Workday, Basecamp
Creative leader with experience launching major initiatives and driving significant growth across a range of categories. Strong understanding of consumer behavior with success implementing strategies to capitalize on market opportunities and build product and brand growth.
I have deep experience building brands that stand out in the marketplace and stand for something unique in the hearts and minds of their target audience. Whatever the specific challenge is, I bring an innate passion and a deep functional skillset that drives growth and accelerates performance for businesses.
Marketing and Business Admin.
University of Nevada Las Vegas 2013
Certification, Graphic Design
Sessions College 2019
Women’s Leadership Conference
Tyler Robinson Foundation