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Social Media Engineering

Austin, TX
May 18, 2020

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Ibble – Product Strategy & Corporate Finance Associate; Austin, TX December 2019 – Present

• Create Ibble’s pro forma financial statements, burn rate calculations, investor presentation deck and operating model with built in forecasting module in efforts to close seed funding rounds, identify more revenue streams, and organize the company’s financial documents, resulted in increasing TAM by 32%, identifying 2 new revenue opportunities, and closing seed round

• Work closely with engineering team during launch of minimum viable product to QA test the product and during launch record user experience to draft user journey documentation finding hitches and problems in user onboarding, worked with design and engineering team to quickly push new update increasing verified signup by 43% and increasing screen time by 50%

• Collaborate closely with the product and engineering teams to organize app data in firebase module by creating over 100 unique events, 50 unique data funnels, and 5 main success metrics – DAU/MAU, referrals, CAC, efficient reach, attrition – for use in internal and external processes

Shalebox – Business Operations & Special Projects Consultant; Houston, TX October 2019 – Present

• Launch go to market strategy alongside CEO for Shalebox’s SaaS platform, developed list of suitable E&P companies, wealth management, hedge fund, and private equity firms to target, created bespoke marketing material to pitch for each client, over the course of the go to market 12 new clients joined Shalebox resulting in $80k ARR growth

• Spearhead product branding strategy by drafting product use cases and target audiences, drafted product briefing leading up to launch which highlighted TAM, launch plan, customer service talking points, and pricing options, increased inbound sales by 40% and increased website traffic by 248% through social media marketing, SEO, and integrated partnerships

• Collaborate with Shalebox’s clients and used post-trial client feedback to draft out a product development map for the SaaS platform which ultimately saw 1 new feature being realized, enhanced the UI/UX of the platform for the most common user type, and developed a strategic expansion plan alongside CEO that outlined opportunities and recommendations for growth planning Chrono – Business Development & Partnerships Consultant; Austin, TX January 2019 – May 2020

• Negotiate 5+ contracts for Chrono’s platform with video game developers and publishers in conjunction with head of business development, negotiation aspects included price of game, number of game copies, restricted regions, and potential discounts

• Collaborate with Content teams to identify and evaluate strategic opportunities such as audience development, potential partnerships, and new businesses, which increased Chrono users by 26% due to increased events with platform partners and 3 new events with external businesses

• Identify 3 avenues of expansion with product and marketing team, incorporate ideas into product roadmap and conduct initial data back research for new initiatives, wrote 2 spec and product requirement documents for engineering team Cappello Global – Investment Banking Analyst; Los Angeles, CA November 2018 – September 2019

• Construct comprehensive financial models including precedent transactions, comparative company, DCF, and LBO analyses, and sensitize models for various operating scenarios and transaction parameters as well as go to market material such as CIM and MP

• Perform in-depth industry research and market analysis to provide clients with strategic M&A advice within various sectors Selected Transactions

• Advised Privately held leading mobile marketing science & data software platform on ~236mm sale

- Prepared market research reports for senior bankers which included information about company’s target industry, competition, potential financial and strategic buyers, emerging market opportunities

- Conducted a bottom up TAM analysis by using client’s industries of interest, pricing model, and product usage as metrics

- Participated in strategy meeting to discuss how to proceed with sale of company formulating a timeline and company pitch

• Advised privately held critical business operations SaaS company on potential ~30mm sale

- Prepared in-depth metric analysis which included LTV, CAC, ARR, and churn which was incorporated into operating model

- Collaborated with client management to diligence product offerings and strategy, isolate cross-selling opportunities, identify market differentiation and extrapolate cost reduction initiatives SLK Venture Capital – Venture Fellow; Austin, TX April 2018 – May 2018

• Identified investment prospects, review pitch decks, perform due diligence on prospective companies, research industries and competitors, build financial models and conduct sensitivity analyses, and support partners on capitalization table analysis

• Series B preferred stock & venture debt financing of a wearable med-tech devices company

- Conducted TAM analysis on product to determine sales on product release and created potential competitor company list EDUCATION

The University of Texas at Austin Spring 2020

Bachelor, Business Economics Finance

McCombs Energy Management Program Oil & Gas, Renewables, Utilities LEADERSHIP & ACTIVITIES

Austin Pets Alive! & Austin Partners in Education – Volunteer Fall 2017 – Fall 2019 ADDITIONAL INFORMATION

Computer Skills: Bloomberg, Capital IQ, Firebase, Microsoft Office Suite, MongoDB, Python, R, STATA, SQL, Tableau Interests: Cooking, Football (Longhorns & Seahawks), Formula 1, Podcasts, Rowing, Traveling (11/195), Videogames

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