LADONNA GERHART
*** ***** ***** *****, *********, TX
847-***-**** adda36@r.postjobfree.com
Accomplished Sales and Marketing Executive with extensive experience in revenue creation and optimization through management of multi discipline teams, finance, sales and marketing.
Sales strategy, planning and execution
Leadership and management of multi discipline teams
Training development and delivery
Market expansion and new product launch
Change management
Entrepreneurial start up environments
Talent acquisition and development
Sales process implementation and execution
Data Analytics
PROFESSIONAL EXPERIENCE
REMINGTON HOTEL CORPORATION-Dallas TX 2013-2020
Remington is a dynamic, growing, independent hotel management company with over 40 years of experience in the hospitality business generating $1 Billion in revenue.
Executive Vice President of Sales and Marketing
Develop and implement strategic plans that meet business goals and objectives created in partnership with key stakeholders and ownership
Create a culture of transparency and communication throughout the Sales and Marketing Organization
Develop goals, compensation plans and strategic direction for the Sales and Marketing Organization
Work closely with our Business Intelligence Team to develop tools that deliver data analytics to our Sales and Marketing Leaders
Past or Present Member of the following:
HSMAI Sales and Marketing Advisory Board
HSMAI Hotel Management Advisory Board
Sheraton Owner Advisory Board
Sales and Marketing Advisory Boards for Marriott and Hilton Brands
CVENT Consumer Marketing Board
VALASSIS-Chicago, IL 2000 -2013
Valassis is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share.
Vice President of Strategic Sales 2006-2013
Led a team of Sales Directors, Sales Executives along with a cross functional team including marketing, finance, and business intelligence
Responsible for Divisional revenue exceeding $500 million, representing print and digital media products
Participated in the development of corporate talent assessment, development and succession planning programs
Responsible for strategic sales and marketing direction against key customer verticals
Responsible for leading key contract negotiations
Served on the following Corporate Committees Sales Compensation, Valassis Women’s Network, Core Values and Vision and Key Talent Mentoring
Director of New Account Development 2001-2006
Spearheaded new initiative focusing on acquisition of new accounts and new customer verticals,
driving incremental revenue in excess of $35 million
Development and execution of strategy for gaining entry into advertising budgets at Colgate, Kraft, General Mills and Coca-Cola that resulted in incremental revenue growth of 40% in two years
Vice President of National Sales- Save.com-Valassis Company 2000-2001
Developed product positioning and account plans for new on-line promotional website focused on delivering promotional offers for consumer-packaged goods manufacturers, franchise services, entertainment and retail organization
Past or Present Member of the following:
American Advertising Association
Network for Executive Women
CENDANT CORPORATION (now Wyndham Corporation)-Chicago, IL 1995-2000
Wyndham Worldwide is one of the world's leading diversified providers of travel-related products and services for businesses and individual consumers, with leading brands in lodging franchising, vacation ownership, vacation rentals and vacation exchange.
Vice President of National Sales- Entertainment Publications Division 1998-2000
Responsible for development of strategy, goals, and structure for the National Sales Team
Forged internal relationships developing cross marketing opportunities leveraging the Cendant brands
Responsible for national accounts representing in excess of $25 million in revenue
Account sample included Universal Studios, Planet Hollywood, Blockbuster, EarthLink, Tower Records, American Airlines, Avis, American Express, Eddie Bauer, Darden Restaurant Group, Safeway, Gap, Southwestern Bell, Sprint and numerous other national accounts
Regional Director of Sales- Entertainment Publications Division- Dallas, TX and Orange County, CA 1995-1998
Responsible for leading multiple regional offices overseeing the sales efforts to generate local content for national publications
LA QUINTA INNS-Dallas, TX 1988-1995
La Quinta Inns is one of the largest operators of limited-service hotels in the United States, with over 80,000 rooms. Based in Dallas, Texas with 9,000 employees nationwide, La Quinta operates and provides franchise services to more than 800 hotels in the U.S., Canada and Mexico under La Quinta Inns and La Quinta Inns & Suites brands.
National Accounts Manager
Developed and managed national corporate, travel industry and military accounts
Developed strategy for National Travel Agency Channel
Implemented aggressive sales strategy for Wal-Mart and Sam's Club successfully increasing revenue
from $250,000 to $17 million
Received numerous Wal-Mart vendor awards and recognition
EDUCATION
BACHELOR OF SCIENCE in BUSINESS ADMINISTRATION
Lyons College
University of Arkansas