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Sales Marketing

Location:
Grapevine, TX
Posted:
May 18, 2020

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Resume:

LADONNA GERHART

*** ***** ***** *****, *********, TX

847-***-**** adda36@r.postjobfree.com

Accomplished Sales and Marketing Executive with extensive experience in revenue creation and optimization through management of multi discipline teams, finance, sales and marketing.

Sales strategy, planning and execution

Leadership and management of multi discipline teams

Training development and delivery

Market expansion and new product launch

Change management

Entrepreneurial start up environments

Talent acquisition and development

Sales process implementation and execution

Data Analytics

PROFESSIONAL EXPERIENCE

REMINGTON HOTEL CORPORATION-Dallas TX 2013-2020

Remington is a dynamic, growing, independent hotel management company with over 40 years of experience in the hospitality business generating $1 Billion in revenue.

Executive Vice President of Sales and Marketing

Develop and implement strategic plans that meet business goals and objectives created in partnership with key stakeholders and ownership

Create a culture of transparency and communication throughout the Sales and Marketing Organization

Develop goals, compensation plans and strategic direction for the Sales and Marketing Organization

Work closely with our Business Intelligence Team to develop tools that deliver data analytics to our Sales and Marketing Leaders

Past or Present Member of the following:

HSMAI Sales and Marketing Advisory Board

HSMAI Hotel Management Advisory Board

Sheraton Owner Advisory Board

Sales and Marketing Advisory Boards for Marriott and Hilton Brands

CVENT Consumer Marketing Board

VALASSIS-Chicago, IL 2000 -2013

Valassis is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share.

Vice President of Strategic Sales 2006-2013

Led a team of Sales Directors, Sales Executives along with a cross functional team including marketing, finance, and business intelligence

Responsible for Divisional revenue exceeding $500 million, representing print and digital media products

Participated in the development of corporate talent assessment, development and succession planning programs

Responsible for strategic sales and marketing direction against key customer verticals

Responsible for leading key contract negotiations

Served on the following Corporate Committees Sales Compensation, Valassis Women’s Network, Core Values and Vision and Key Talent Mentoring

Director of New Account Development 2001-2006

Spearheaded new initiative focusing on acquisition of new accounts and new customer verticals,

driving incremental revenue in excess of $35 million

Development and execution of strategy for gaining entry into advertising budgets at Colgate, Kraft, General Mills and Coca-Cola that resulted in incremental revenue growth of 40% in two years

Vice President of National Sales- Save.com-Valassis Company 2000-2001

Developed product positioning and account plans for new on-line promotional website focused on delivering promotional offers for consumer-packaged goods manufacturers, franchise services, entertainment and retail organization

Past or Present Member of the following:

American Advertising Association

Network for Executive Women

CENDANT CORPORATION (now Wyndham Corporation)-Chicago, IL 1995-2000

Wyndham Worldwide is one of the world's leading diversified providers of travel-related products and services for businesses and individual consumers, with leading brands in lodging franchising, vacation ownership, vacation rentals and vacation exchange.

Vice President of National Sales- Entertainment Publications Division 1998-2000

Responsible for development of strategy, goals, and structure for the National Sales Team

Forged internal relationships developing cross marketing opportunities leveraging the Cendant brands

Responsible for national accounts representing in excess of $25 million in revenue

Account sample included Universal Studios, Planet Hollywood, Blockbuster, EarthLink, Tower Records, American Airlines, Avis, American Express, Eddie Bauer, Darden Restaurant Group, Safeway, Gap, Southwestern Bell, Sprint and numerous other national accounts

Regional Director of Sales- Entertainment Publications Division- Dallas, TX and Orange County, CA 1995-1998

Responsible for leading multiple regional offices overseeing the sales efforts to generate local content for national publications

LA QUINTA INNS-Dallas, TX 1988-1995

La Quinta Inns is one of the largest operators of limited-service hotels in the United States, with over 80,000 rooms. Based in Dallas, Texas with 9,000 employees nationwide, La Quinta operates and provides franchise services to more than 800 hotels in the U.S., Canada and Mexico under La Quinta Inns and La Quinta Inns & Suites brands.

National Accounts Manager

Developed and managed national corporate, travel industry and military accounts

Developed strategy for National Travel Agency Channel

Implemented aggressive sales strategy for Wal-Mart and Sam's Club successfully increasing revenue

from $250,000 to $17 million

Received numerous Wal-Mart vendor awards and recognition

EDUCATION

BACHELOR OF SCIENCE in BUSINESS ADMINISTRATION

Lyons College

University of Arkansas



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