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Social Media Marketing

Miami, FL
May 18, 2020

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MacKenzie Pierie



University of Miami, Frost School of Music, Miami, Florida

Masters in Music Business and Entertainment Industries-May 2021

In the process of studying the legalization and contract component of the Music Business and Entertainment industry.

University At Albany (SUNY), Albany, New York

Bachelor of Arts in Business Communications- Dec 2018

Rhetoric and Communications major with an English minor.

Overall GPA 3.5.



Communications Advisor/Health Assistant, May 2016 – Aug 2017

Managed personal accounts and health needs of the client.

Documented daily progressions and verbal techniques used in speech progression.

Helped the client perform usual daily functions by addressing health and communicative needs.

NATIONAL GRID, Syracuse, New York

Marketing Intern, May 2018-August 2018

May 2019-August 2019

Stay up to date on current business ventures.

Review social media sites for the Communications Department.

Renew current profiles of information for the business.

Ventures to various locations for communication purposes.

Write White Papers that pertain to National Grid economic ventures.

Aid in organization of community wide projects and partnerships.

Update Emergency Planning spreadsheets and input references into databases.


Athletic Event Coordinator, Sep 2016 – September 2018

Personally market different promotional benefits through the sports department.

Aid in setting up sports equipment for events.

Coordinate promotional events.

GREATER YMCA, Albany, New York

Wellness Trainer, September 2018-December 2018

Assist individuals with physical and mental training to reach personal goals related to their overall well-being.

DocuPet Inc.

Customer and Community Engagement, January 2019-May 2019

Assist in customer knowledge and fulfillment of contract licencing agreements.

Partner with various manicipalities on Business contract fulfillment in regards to licencing.

Organize company product through Excel spreadsheets and physical setup.

Assist on marketing proposals for future future development.

Bndr Music

Marketing Intern, September 2019-December 2019

Assist with company branding and development on a global level.

Assist with marketing campaigns on a virtual level.

Coordinate promotional events for brand awareness.

Research the development of the target audience for future input.

Berkshire Hathaway

Marketing and Consumer Relations,October-February 2020

Update coding platforms for e mail output.

Research client data basis to update MLS systems.

Perform data outreach and consumer detail analysis.

Input data base criteria for marketing clients.

Update social media platforms and construct journal articles for global outreach.


Marketing and Social Media Relations,November-Jsnuary 2020

Assist with increasing brand engagement of events and artist’s backgrounds.

Increase artist’s content and media platfroms.

Contact other brands and markets to engage in outreach for partnerships and branding.

Film and write content to post on all main social media platforms.

Engage with audience members and Julz for constant communication.

One Sotheby’s International Realty-The Jill Penman Group

Marketing and Social Media,February 2020-Current

Update coding platforms for e mail output.

Research client data basis to update MLS systems and outbound platforms.

Use various graphic design platforms to construct written and static content for scoial media platforms.

Input data and informational criteria for marketing clients.


Determined to progress my knowledge in my chosen career path to become well rounded.

Quick to learn various skills in the work setting.

Comprehensive understanding of many forms of verbal and physical communication platforms.


Have received awards in certain English writing prompts and short stories.

Strong written and verbal communication skills.

Advanced in using all applications of Microsoft.

Experienced public speaker.

Strong networking skills.

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