Social Media Digital Marketing

Adelle Torres

Toronto, ON M*R

647-***-**** ****************@*****.***

www.linkedin.com/in/adelletorres

Social Media Management Marketing Coordination Digital Marketing

Creative, dynamic, and detail-oriented Project and Marketing Manager highly regarded for 5+ years of progressive experience developing and deploying effective strategies and campaigns for industry leaders. Proven track record of designing eye-catching graphics and collateral to boost engagement across social media channels and platforms. Respected as an influential leader and collaborator who guides team members to successfully achieve demanding performance targets without sacrificing the quality of client service or deliverables. Builds and maintains lasting relationships, driving company and client objectives through a people-focused approach. Out-of-the-box thinker committed to improving daily operations to enable market share and revenue growth.

Selected Highlights

Generated leads and hunted for new clientele for Samplits, conducting numerous business development functions to expand company market share and boost growth.

Composed blog posts and originated the plan layout for all company social media campaigns, enhancing SEO efficacy and online content engagement.

Reviewed and responded to more than 1,000 social media messages and comments while expertly managing the customer engagement process for Joany.

Maintained current knowledge of relevant industry trends while managing and liaising with 10 client accounts at Fasttrack Business to provide exceptional social media content, drive sales, and increase brand awareness.

Promoted products and services for international brands, including Ray-Ban, Prada, Guess, Ted Baker, and Bvlgari, by developing engaging marketing activities and effective policies at Branded Lifestyle, Inc.

Core Competencies

Social Media Management

Digital Marketing

Content Strategy

Search Engine Optimization

Marketing Coordination

Graphic Design

Community Management

Email Marketing

Event Management

Marketing Analytics

CRM Management

Project Management

Professional Experience

SAMPLITS TORONTO, ON 2019

Marketing & Project Management Intern

Conducted business development functions to expand company market share and boost growth, including generating leads, cold calling, and hunting for new clientele.

Managed and organized client and customer engagement and data by using Agile CRM.

Originated the plan layout and content calendar for all company social media campaigns in platforms such as Facebook, LinkedIn and Instagram, as well as composing blog posts to enhance SEO efficacy and online content engagement.

Assisted with controlling client reporting and current sampling projects to optimize quality and increase productivity.

Designed unique fliers, brochures, stickers, social media images, webpage lead magnets, and other graphics and collateral using in-depth knowledge of numerous software programs.

Efficiently performed tasks across multiple departments to skillfully support diverse operations in the start-up environment.

FASTTRACK BUSINESS MANILA, PHILIPPINES 2016 – 2017

Social Media Manager & Client Coordinator

Managed, organized, and liaised with more than 20 client accounts, maintaining current knowledge of relevant industry trends to provide exceptional social media content, drive sales, and increase brand awareness.

Leveraged outreach tactics to organically grow social media accounts from 100 to more than 10,000 followers each in a span of six months.

Supervised social media account analytics across a variety of platforms such as Facebook, Instagram, LinkedIn, and Pinterest to manage effectiveness and coordinate quality content.

Developed proficiency in multiple social media management and digital marketing tools, such as Buffer, Mailchimp, Sprout Social, and Hootsuite.

Composed more than 50 successful e-mail blasts and landing page scripts to connect potential clients with the company.

Effectively and quickly addressed client concerns through regular video conference meetings.

Strengthened listening, comprehension, and communication skills by continuously collaborating with developers, advertisers, and production managers to creatively market products and services on social platforms.

JOANY PASADENA, CA 2016 – 2017

Customer Service Associate

Provided exceptional real-time client support over live chat to ensure prompt resolution and delivering of detailed product information to doctors, patients, hospitals, and insurance companies in the United States.

Expertly managed the customer engagement process while responding to more than 1,000 social media messages.

Assisted multiple business groups with document organization and dissemination throughout acquisitions, as well as analyzing departmental documents to determine appropriate filing and distribution.

Communicated regularly with local and state agencies to obtain all required documents, clearances, certificates, and approvals for departmental projects and operations.

BRANDED LIFESTYLE, INC. (LUXOTTICA GROUP) MANILA, PHILIPPINES 2015

Brand & Marketing Coordinator

Developed engaging marketing activities and effective policies to promote products and services for international brands, including Ray-Ban, Prada, Guess, Ted Baker, and Bvlgari.

Worked seamlessly with developers, advertisers, and production managers to create art and graphics that supported successful marketing and merchandising activities.

Analyzed ongoing business development functions and monitored financial reviews, as well as utilizing forecasting and strategic planning to identify each product’s potential profitability.

CINDERELLA MARKETING CORPORATION MANILA, PHILIPPINES 2014 – 2015

Visual Merchandiser

Managed accounts for Mexx, Esprit, Clarks, British India, Pierre Cardin, and multiple other international brands, verifying sales and product profitability through strategic planning and applying sales forecasting techniques.

Collaborated with the Communications and Creative/Marketing Teams to drive product promotions and coordinate product launches, leading to growth in market share.

Handled all department financial operations, such as quarterly forecasting and monthly financial reviews.

Arranged store and sales floor layouts to create effective flow of traffic and designed eye-catching and artistic graphics to maximize merchandising efficacy.

Education

Lambton College, North York, ON, Canada: 2017-2019

Post Graduate Certificate, Advanced Project Management and Strategic Leadership

University of Toronto: 2018

Accelerated Course in Agile Marketing

De La Salle-College of Saint Benilde, Manila, Philippines: 2008-2013

Bachelor of Arts – Fashion Design and Merchandising

Relevant Coursework: Design and Arts Management, Merchandise Marketing, Specialty Merchandising

Awards/Honors: Dean’s List

Certifications or Additional Education

Udemy Digital Marketing Certification

Google Analytics Individual Qualification

HubSpot Inbound Marketing Certification

Additional Credentials

Technical Skills

Google Analytics / Microsoft Office / SEM Rush / Wordpress CMS / Salesforce / Adobe Photoshop / Adobe Illustrator / Adobe Indesign / Mailchimp / BuzzSumo / Agile CRM

Organizations

Project Management Institute, Toronto Chapter

Volunteerism

Project Management Institute, Toronto Chapter – Outreach Portfolio Project Coordinator/Engagement and Networking Project Manager

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