Digital Marketing

**********@******.***

956-***-****

Austin, TX

EDUCATION

The University of Texas at Austin

Bachelors of Arts in Journalism

Innovation, Creativity and Entrepreneurship Certificate May 2021

PROFESSIONAL EXPERIENCE

Boss Babes ATX

Communications Design Intern

• Audits main website for consistency in brand design & accessibility.

• Organizes campaigns to market our upcoming events. Campaign tasks include posting on social media and writing blog articles. Texas McCombs MBA

Marketing Communications Intern

• Conduct social media & marketing research on trends alongside the admissions department of the McCombs MBA school to create articles, graphics & photos for the official McCombs blog. DVINO Magazine & Laredo Morning Times

Social Media Intern

• Organized Instagram campaigns targeting select audiences to increase our magazine's subscriptions.

• Increased Instagram engagement by +200% in two months.

• Wrote articles, Instagram and Facebook posts for DVINO Magazine and its Instagram account.

February - Present

Sept 2019 - Present

Summer 2019

SOCIAL MEDIA MANAGEMENT

• UT Latinx Community Affairs @utlatinx

• DVINO Magazine @dvinomag

• Cream City Magazine @creamcitymagazine

• UT Journalism Political Twitter @SocialnnPolitic

• Sushi Madre @sushimadre

PROFESSIONAL SKILLS

SOFTWARE

Microsoft Office & Google Products

• Word, Excel, PowerPoint; Google Docs, Sheets, Slides & Analytics. Adobe Cloud

• Lightroom, Photoshop, Premiere Pro, Audition, Illustrator, InDesign. Social Media & Communication

• Trello, Slack, Wordpress, Wix, Squarespace, Dropbox.

• Instagram, Twitter, Facebook, Mailchimp, Youtube. EXPERIENCE

Visual Art

• DSLR Photography, Videography, Graphic Design, Basic HTML. Journalism & Writing

• AP & MLA Style. Lifestyle, Creative & Editorial Writing (five year magazine experience).

• Editing, Research & Copywriting. SEO Analytics & ALT Text Optimization. Marketing

• Email Marketing using Mailchimp.

• Content Creating (blog & social media posts).

• Social Media Campaigns & Strategies using Google Analytics. LANGUAGES

Bilingual; Spanish & English

• Can easily speak, write, read & translate Spanish. HONORS

• Distinguished President’s • UT Rapoport Service Scholar Achievement Award • Hispanic Scholarship

• Hispanic Scholarship Fund Finalist

Consortium Scholar • Voto Latino DACA Grant

• Top Seven Percent Scholar • High School Salutatorian Divina Ceniceros Dominguez

CAMPUS LEADERSHIP

Latinx Community Affairs

Director of Communications

• Create & send weekly newsletter email campaigns using Mailchimp to our +850 subscribers.

• Manage @UTLatinx Gmail, Facebook, Twitter & Instagram.

• Increased our net Instagram impressions by +230%, engagement rate by +175% and follower growth by +203% in a six month period.

• Increased Weekly Newsletter open rate from the previous 10.87% in May to 44.7% in December.

Spark Magazine

Assistant Editor

Print & Online Writer

• Supervises a team of 26 print writers to ensure cohesiveness in tone, clean AP style copy and overall strong writing.

• Guides our writers in every step of their writing process: pitches, drafts and final copy including their title, blurb and pull quotes.

• Curates weekly workshops that cover everything from peer editing, brainstorming, prose tools and finding a job as a writer. Mexican American Culture Committee

Event Planning Chair

• Event planning and project management.

• Organized our annual Flor Festival in honor of Selena Quintanilla. Aug 2019 - Present

Dec 2019 - Present

Sept 2017 - Present

Spring 2019

JOURNALISM & DIGITAL MARKETING

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