Sales Manager

BRIAN K. BAKER

Phone: 815-***-**** Email: *****.*********@*****.***

Address: *** ****** ****, *********, ** 60102

EXECUTIVE SUMMARY

Progressive, development focused and highly accomplished VP of Operations with a solid background in leading business initiatives for multi-unit operations. Adept at providing strategic direction, driving high customer retention levels. Successfully employed methods to grow profitability through effective merchandising programs, team building, ongoing performance feedback, and shrink management. Experienced in the design and implementation of policies and procedures, as well as consistently assessing operational needs to impact performance. Currently seeking a VP of Operations role, bringing 17+ years of retail/restaurant leadership experience and areas of expertise as follows:

Multi-Unit Leadership

Customer Engagement

Staff Coaching/Mentorship

Process Improvement/KPI

New Market Entry

Team Building/Leadership

Bench Building

Cultural Transformation

Merchandising Management

Legal/Policy Compliance

Budgeting/Forecasting

P&L Accountability

Sales/Revenue Growth

Inventory Management

Strategic Planning

HR Management

Territory Expansion

Competitive Analysis

CORE COMPETENCIES

Consistently meets and exceeds profitability goals through planning special promotions, facilitating merchandising programs, team leadership and alignment driving digital enablement.

Meeting with senior merchandising executives and other category buyers to outfit monthly assortment samples and review monthly sales figures and projections.

Evaluating markets, identifying potential trends, and seizing new market segments to increase business potential for local retail locations.

Built effective team approach across all locations, leveraging culture, increasing accountability and knowledge sharing, and created healthy competition to boost overall territory results.

Strong work ethic and track record of success with a history of developing long-lasting relationships based on a foundation of trust, integrity, and outstanding performance. CAREER OVERVIEW

Serve U Brands-Insomnia Cookies · VP of Operations Jan. 2013 – Oct. 2019

Responsible for leading, consulting, and influencing support capabilities during high-growth rate period from 27 to 160+ locations.

Developed and executed strategic operational plans for merchandising, fresh food concepts, guest experience, and store operational infrastructure.

Monitored all aspects of store operations while serving as the key driver of sales, profits, and customer satisfaction.

Developed and implemented innovations to new and existing franchise environments that serve as blueprints for continuous growth and improvements in best practices and profitability.

Mentored peers on best practices and operational excellence.

Drove a “challenge the process to improve” best practice. ADDITIONAL EXPERIENCE

Ala Carte Entertainment Group · Multi-Unit /General Manager May 2003 – Jan. 2013 EDUCATION

Western Illinois University · B.S.

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