Resume of Ashraf Emam Page * of *

ASHRAF EMAM

Date of Birth: January 29th, 1970

Nationality: Egyptian

Marital Status: Married

Children: Two daughters (born in 2008 & 2011)

Contact Number: +965-********

Email: add8ru@r.postjobfree.com

Languages

Arabic Mother tongue

English Fluent

Driving License Valid Kuwaiti/GCC license

Profile Snapshot: Proactive, team-oriented Sales & Marketing Professional; 18+ years of work experience and documented record of strong and decisive leadership in Contract Negotiations, Strategic Planning, Business Development, Sales & Marketing, and Customer Relationship Management across travel & hospitality sector.

Talent for proactively managing sales operations with repeated success in multiple markets, building shareholder value, driving vision and achieving critical strategic goals.

Committed leader recognized for outperforming sales targets and having formulated strategies to meet changing customer needs & expectations resulting into high level of customer satisfaction with increase in market share, sales volume and added bottom-lines.

Strong business management and problem solving skills.

Effective communication skills with the capability to guide and mentor large teams to peak performance.

Unique blend of expertise combining exposure to travel agents as well as hotel industry.

Business Development

Strategic Business Planning

Services Management

Profit-Centre Operations

Channel Development & Management

Sales Promotions

Brand Positioning and Awareness

Contract Negotiations

Key Accounts Management

Presentation Skills

Public Relations/Events Management

Communication and Leadership Skills

In Sonesta Collection, have managed to achieve the highest average room rate & REVPAR in 2005 since the opening.

In addition to maximizing MICE business to the hotel & position it as the leading hotel in the market in MICE. Approached corporate segment and handled many events for different corporate companies (i.e. Pharmaceutical, Oil Sector, Government business/delegations) In Travcotels, we were successful in approaching new markets (i.e. Portuguese) and introduce it to the company in many destinations around Egypt. Also increased the British and American markets by adding new key accounts. In addition to introducing MICE, Corporate & Government business to Nile Cruises. MARKETING & BUSINESS DEVELOPMENT PROFILE

SEEKING TO SHAPE THE FUTURE POTENTIAL OF AN ORGANIZATION WHILST AIDING PERSONAL GROWTH AS…

DIRECTOR OF SALES & MARKETING

CORE COMPETENCIES

KEY CAREER ACCOMPLISHMENTS

Resume of Ashraf Emam Page 2 of 3

April 2012 till date

DIRECTOR OF SALES & MARKETING, GCC, MIDDLE EAST & NORTH AFRICAN MARKETS Planet Travel Network, Part of Royal Club Group, Kuwait Current Profile: Strategic Planning ~Business Development ~New Market Development ~Key Accounts Management ~ Channel Development ~Sales Team Performance Management ~Training and Development. Approaching key accounts all over the GCC region, by conducting sales trips to GCC countries and attending related trade shows

Handling MICE Government & Corporate business

Selling key hotels in key destinations to travel agents for their corporate & MICE business

March 2010 to March 2012

DIRECTOR OF SALES, INTERNATIONAL MARKETS

Travcotels (The Cruise Company of Egypt), Travco Group, Cairo regional office Properties profile: 22 Nile Cruises- floating hotels - variety of capacities & categories – from 17 deluxe suite boat up to 118 cabins (largest floating hotel on the Nile) Key Profile: Sales Monitoring & Implementation ~International Agents Development and Management~ Europe & Middle East Market Development ~Trade Shows Participation ~In Charge of Online Department. Prepare, submit & negotiate yearly revenue plan.

March 2003 to February 2010

DIRECTOR OF SALES

SONESTA ST. GEORGE HOTEL & NILE CRUISE, Sonesta Collection, Cairo Regional Office Properties’ profile:

Sonesta St. George Hotel: established in 1997, 322rooms, 4 restaurants, 3 bars, outdoor swimming pool, Fully-equipped meeting and function space, including a 600-square-meter ballroom up to 500 people. Sonesta St. George Nile Cruise: Established in 2009, 47 Deluxe Cabins, 9 Presidential Suites and one Royal Suite, St. George

Key Profile: Business Development ~Competitive Intelligence ~Contract Negotiations ~Key Accounts Management~ Sales Team Evaluation ~Marketing Collateral Support. Supervise MICE business in terms of contracting with end users, operation & attending all related worldwide fairs in addition to corporate segment to achieve targeted revenue and room rate Monitor Sales team performance and leading daily sales meeting – in addition to interview, hire sales staff and do proper training when needed

Responsible to submit and negotiate revenue plan.

Jan 2000 to March 2003

SALES MANAGER

Sheraton Luxor Resort, Cairo regional office

Hotel Profile: Established in 1987, 291 rooms, 4 restaurants, outdoor swimming pool, 3 bars & conference room.

Key Profile: In Charge of Travel and Corporate departments ~ Sales Planning & Implementation ~Key Accounts Management ~ European, Far East & American markets penetration ~Sale Promotion Events Management ~Contracts Negotiations.

PROFESSIONAL EXPERIENCE

Resume of Ashraf Emam Page 3 of 3

September 1994 to January 2000

Operations Manager

Euro-Med Lady Bird Travel,

Reporting to Managing Director, in-charge of all agent operation in terms of quotation and operations Handle all MICE, quick over-day trips (large groups up to 1000 person) Prepare and submit company budget and responsible to achieve it Managing quality control department

Review and approve all FIT quotations

BA, English Section, Cairo University, 2010

C.A.C.E in Travel & Tourism, The American University, Cairo, 1994 Training Courses Attended

Customer Focus (selling skills)

Negotiation skills

Presentation Skills (AUC)

S.T.A.R.S. - Sheraton

First shot- best shot training – Sheraton

Quality control Audit – SGS

How to do a business plan - Sonesta

Revenue Training – Sonesta

Trade Shows Attended

MTF Cairo September 2002, 2003 & 2004

ATM Dubai from May 2004 to date

FITUR Madrid January 2005 to date

PTL Lisbon February 2008 to date

WTM London 2007 to date

ITB Berlin 2007 to date

IMEX Frankfurt 2005 to date

EIBTM Barcelona 2007 to date

GLOBE Rome 2008 & 2009

In addition to the above a sales trips to GCC Market (KSA, Qatar, UAE, Oman, Jordan & Egypt) and Europe

(Portugal, Spain Germany and England)

PROFESSIONAL DEVELOPMENT

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