PROFESSIONAL EXPERIENCE:

Horizon Brands, Costa Mesa, CA May 2018 – Present

Sr. Manager, Retail Sales & E-Commerce

Currently lead the Product, Marketing and Brand teams on go to market strategy by Retailer and unique customer

●Develop and Oversee Retail strategies, including but not limited to assortment, price strategy, content development, SEO, Email marketing, public relations & analytics.

●Custom tailor each brand, product and consumer experience by retailer with the goal to increase store foot traffic

●Create marketing campaigns to leverage products on the retail floor to incentivize consumers to go online and buy

●Developed in-box experience to capture customer demographic data and increase promotional lift online and in store

●Work daily with product development teams to create new, unique and successful product programs to constantly keep ours buyers satisfied

●Work closely with both Retail and E-Commerce category buying teams for each of my customers

●Hyper attentive to all Buyer needs, asks, complaints, and ideas

●Frequent in person strategy and planning meetings with each Buyer and Sales rep group for given customer

●Utilize products to cross merchandise and leverage existing brands with new products online

●Oversee small team of order management (2) and digital merchandisers (2) as they relate to my accounts

●Designed KPI reports with data teams to identify unique key metrics for my accounts to increase overall visibility for myself and management

●Exhibit and attend trade shows to show new products and review program lines with Buyers

●Travel and work closely with our factories, suppliers and vendors to maintain a smooth supply chain from Factory floor to the Customers door

Li & Fung, Irvine, CA Feb 2014- Apr 2018

Sr. Manager, Omnichannel Sales (Jan 2017 – Apr 2018)

●Developed Amazon Private Label furniture brands Stone & Beam and Rivet

●Designed eCommerce strategies, including but not limited to assortment, price strategy, development of content, SEO & analytics.

●Bought and developed products for major brands, retailers and private label programs

●End to end brand management and marketing for major brands and retailers

●Leveraged existing successful brands to pave way for new brand and product line reviews

●Reviewed daily retail prices and customer reviews to better product quality and gain insights

●Worked in online retailer web portals and analytics systems to assist in business decisions

●Developed in-store marketing initiatives to maximize product exposure on Club floor

●Worked with quality and engineering teams to resolve quality challenges

●Met with accounts domestically and globally to maintain fluidity across the supply chain

●Traveled to factories, photo studios and distribution centers to ensure the product quality from factory floor to the customer door.

Sr. Manager, Sales & Merchandising (July 2015 – Dec 2016)

●Created, Planned and executed monthly and quarterly promotional strategies across 15 different retailers

●Created weekly reporting to track sales trends such as sales and margin against budget, price elasticity and other sales performance trends.

●Provided Sales forecasting to inventory planning and production teams

●Developed and implemented online price scraping tool to track retailers with dynamic pricing models

●Managed relationships with major superstores, big box retailers and eCommerce retailers (Costco, Target, Macys, Walmart, Amazon, Wayfair, Overstock)

●Lead direct reports by setting and communicating clear team and individual goals with a focus on encouraging autonomy within the team

Finance Manager (Feb 2014 – June 2015)

●Lead financial planning & analysis for global supply chain, managing a $1BN budget

●Developed, prepared, and implemented annual budgets across US/China/Hong Kong

●Partnered with finance teams, globally, to provide decision support & business insights

●Influenced executives; VP, SVP levels to drive optimal financial returns based on KPIs

●Built and maintained high level knowledge across business areas by staying current on initiatives, challenges & opportunities across each product vertical

●Oversaw accounting and finance departments in the LF Products US Home vertical

●Reviewed, approved and sent all US capital expenditure to Hong Kong

●Provided P&L to divisional heads on monthly basis, followed up with 1 on 1 meetings to discuss red flags and or advice for improvement

●Reported to the President of LF Products (Located in Hong Kong)

●Traveled 25% Internationally and domestically to meet with accounting & finance divisional heads to streamline internal processes

First American Financial Corporation, Santa Ana, CA Sep 2010 – Dec 2013

Sr. Financial Analyst

●Developed, maintained and delivered monthly and quarterly analyses, reports, and presentations

●Prepared weekly and monthly financial reports, KPIs, and other exhibits ad hoc

●Managed large data sets from disparate sources for data mining, analysis, and research projects

●Used historical trend information, changes in the market and business environments, and strategic planning to create projections used for budgeting and forecasting processes

●Worked collaboratively with team members, sr. management and other departments

Allergan, Irvine, CA

Accounting Manager, Sep 2008 – May 2010

Dell, Aliso Viejo, CA

Accounting Associate Jul 2006 – Jan 2008

EDUCATION:

Irvine Valley College, Irvine, CA

UCLA Extension, Irvine, CA

●Business Administration with Concentration in International Trade and Commerce - 2017

●Business, Computer Information & Applied Technology (A.A) – 2007 - 2009

●Amazon FBA Training in Seattle, WA for Top 25 Global Suppliers

●Oracle Cloud Service academy Irvine, CA

PROJECTS:

●Project Manager of Channel Advisor integration from SAP ERP – Cloud Based ECom Software

●Project Manager of Oracle Business Intelligence Cloud Service (BICS) - Implementation

i.Data warehouse

ii.Data analytics modules both Finance & Sales

●Project Manager of Internal Proprietary retail price web scraping and analytics tool

●Project Manager of Macys omni-channel in-store to online white label furniture program

●Project Manager of BBB omni-channel in-store to online Bed program

ADDITIONAL SKILLS:

Including but not limited to:

●Proven and driven Corporate Executive who prefers to lead from the center

●SEO & Social Media marketing master (Keyword & Influencer focus)

●Maintain close relationships with suppliers all over the globe (North America, South America, Europe, Korea, China, Vietnam, Malaysia, Indonesia, Australia)

●Long-standing Buyer relationships with major retailers such as Macys, Wayfair, Target, Walmart, Amazon, Staples, Office Depot, Costco, Home Depot, Lowe’s, Bed Bath & Beyond, Ross, Burlington and many more.

●Ability to source new and alternative suppliers based on specific brand and product needs

●Ability to manage multiple projects with a lot of moving parts in multiple time zones

●Expert at Brand Management for global luxury and lifestyle brands

●Expert in Microsoft Office, with a focus on Excel

●Extremely analytical with extensive experience in Finance and Retail and Marketing analytics

●Vast range of experience in systems from Oracle, SAP and MS Dynamics to Retailer portals, asset management systems and bespoke analytic applications

●Work daily in Retail Link, IDM, Target and Target DVS portal, Amazon Vendor Central/Seller Central, MacysNET, Shopify Plus, WordPress, Magento

●Working knowledge of EDI / AS2 connections as it relates to ERP/3PL/Retailer

●Blockchain & FinTech architecture experience (Payment wallets, security protocols, IoT apps)

●Agile/Scrum project management trained and run projects via this logic

●Mentoring & Managing direct reports for personal growth (Development of direct reports is something very important to me)

●P&L Sensitive mindset as it relates to divisional performance, profitability, ROI marketing models, products, fixed assets, etc

●Public Relations contacts at LA Times, Forbes, Wired and a number of small news agencies

●Maintain strong relationships with Amazon Brand teams, Account Executives and Amazon Business teams

●Developed Amazon Private Label furniture brands Stone & Beam and Rivet

●Financially and technically savvy, require little to no training

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