Head of Sales & Operations, Client service, Operations

M. Nithyavathi

add8o4@r.postjobfree.com 984*******

Overview

Accomplished professional with over 12.5 years’ experience in strategizing online sales and marketing and driving advertising sales and operations, Client servicing for ecommerce sites, with P&L responsibility

Extensive experience with Sulekha.com, handling their online marketing campaigns and business development for advertisements for clients in USA and Canada

In depth expertise in all aspects of sales, digital marketing and operations with experience in running campaigns and special events in C2C and SMB marketplace

Successfully managed new product and service rollouts, and oversaw operations for order fulfillment, ensuring effective customer relationship development, key account management and retention, in Indian & global markets

Developed and directed hi- performance e-commerce sales force to achieve revenue generation targets and attain sustainable business growth

Professional Experience

Wedding Vows, Chennai, India November 2018 till Date

Head of Sales [Online & Print Media]

Reporting to the CEO of Wedding vows.

Leading a sales team and formulating goals & strategy to meet

the set targets.

Responsible for all sales strategy, planning & execution.

Be clued with the wedding fraternities to figure out how WVHPL

can be in growth with revenue and maintain long term relationship.

Managing end to end relationships with the clients.

Creating a culture of consistent sale process improvements with

Sales enablement and marketing efforts that go hand in hand.

Streamlined the online sales & marketing process.

Given solutions to the marketing team in strategy followed for marketing.

Sulekha.com, Chennai, India December 2015 to May 2017

Associate Director Online Sales and Operations

Reporting to Senior Director

Heading Sulekha’s Events Sales Division

Managing the team for US &Canada operations

Business development and building clientele (NRIs and local US clients) - NGOs, event organizers, immigration consultants, lawyers

Services: Offering services for events, tickets and advertising space; schemes, promotional activities and campaigns - text links, banners, rollovers, CPV [Click Per View], email campaigns, static thumbnail images, e- flyer promotions

Media sales, business development & client servicing with complete P&L responsibility

Spearheading contract negotiations and order fulfillment

Customer relationship management and development/key account management

Conceptualize monitor and evaluate new product rollouts and establish revenue targets

Developing, implementing and monitoring sales budgets

Evaluate institutional policies, strategic plans and systems to determine their efficiency and effectiveness

Monitor process for continuous improvement and achieving strategic goals

Employee evaluation and organizational learning/ Motivate and mentor the teams

Innovating and implementing various marketing techniques

Proposing improvements in methodologies, operational procedures and client communication

Conduct, participate in and attend seminars and conferences

Sulekha.com, Chennai, India 2006 to 2015

Manager, Online Sales and Operations - 2012 to 2015

Event Sales division

Business development for Events & Ticketing with NGOs, Event Managers, Associations (Telugu, Tamil, Malayalam, Bengali, Punjabi) in US & Canada

Media sales, increasing business volumes to achieve growth and profitability

Identifying potential clients/ Design, implement various sales plans and programs

Develop media proposals, presentations and sales strategy for display advertising.

Build and develop a team focused on sales and result oriented capabilities

Conduct cross-functional team training, coaching and mentoring.

Maximize campaign performance and company revenue

Conduct research to determine efficiency and effectiveness of the policies and strategies

Manage deliverables and releases to ensure adherence to deadlines, specifications and budgets to the clients

Develop and organize workshops, meetings and other events for publicity and fund raising purposes

Assistant Manager, Online Sales and Operations - 2008 to 2011

Tele Sales Executive/ Relationship Manager

Online Sales and Operations - 2006 to 2008

Supervise, train and mentor the Tele-Sales Force

Achieve business targets consistently

Key Skills

Online Advertising & Media

Strategy Planning & Implementation

Client service & relationship Management

Performance Management

New Product Launch

Recruiting & Staffing Initiatives

Strategic Sales Planning

Education

Bachelors of Computer Science, Annamalai University, Chidambaram, India - 2004

Masters of Business Administration in Human Resource Management, Pondicherry University, Pondicherry, India - 2010

Date of Birth: 28th Aug, 1981

Language Proficiency: English/ Tamil/ Telugu

Address: Flat No. B-107, Happiness Towers, B- Block, Pacifica Aurum, Padur, Chennai - 603103

Achievements at Wedding vows as

Head of Sales

Started generating revenue from the 1st month & Consistently throughout the tenure.

Been a part of Online tech team and given inputs on bugs & updates in the website.

Assisted the marketing team in improvising the content and to increase the followers in SM.

Client Servicing by building a good rapport and managing their needs based on campaign and deliverables promised.

Successfully completed responsibilities given in the Flagship event WV Connect [First Edition 2019] of Wedding vows.

Taken Over Responsibility of Print Media Sales within 3 months of Joining.

Handled Malaysian Booklet & FAM, Switzerland Booklet with entries successfully.

Taken Over & Handled Stalls, Hospitality in SBM Chennai & Hyderabad Edition.

Headed 2 wedding projects in hospitality [Hyderabad & Bangalore]

Achievements at Sulekha as Associate Director

Launched a new product/ service line for immigration services & lawyers generating revenue of USD 8500 on an average per month

Achieved sales of 20,000 USD from Advertisements; $10.8 million from ticketing, exceeding targets by 120%

Introduced the bar code scanning system for tickets sold through Sulekha, reducing the queue for customers

Partnered with over 100 events for New Year 2015,2016& 2017,using Sulekha Platform

Coordinated with Customer Support team & brought in chat support for clients &customers

Improved client satisfaction, ensuring a 98% client retention

Implemented a new CRM software and trained the team to use it effectively

Ensured all payment collections were done on time and bad debts were minimized

Reduced idle time by monitoring call duration & idle time.

Achieved a 100% market share

Improved the quality of the team thru effective training

Achievements at Sulekha

•Team consistently ranked#1 in company sales for three consecutive years, averaged more than $5 million in annual sales in North America & Canada

• Conquered the complete market from the competitors

•Was individually appreciated by the CEO of the Company for consistent team leadership

•Demonstrated excellence and generated highest volume of new accounts company-wide and recognized with “Sulekha Sixer Award”, company’s most prestigious honor for overachieving the target

•Rapidly promoted from Tele Sales Executive for earning recognition as Top Sales Producer.

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