General Manager

JAY FEROZ

El Paso, TX. 916-***-****

add8h6@r.postjobfree.com

https://www.linkedin.com/pub/junaid-feroz/87/b54/155

Summary—

I ‘am a highly dynamic, proactive and customer service orientated professional with over 19 years of hands on experience in the hospitality, revenue management, budgeting, forecasting, sales, leasing, customer service and marketing fields. Along with my motivated team, I have exceeded all expectations, set sales records and generated revenue for dedicated business. Under my leadership, I have mentored new talent, trained all levels of staff and closed deals with top tier third parties and major brands.

Skills—

Opera – Visual Matrix – Project Management – Sales & Marketing – Remodeling & Restructuring – TSD – On-q – ADP – Sales Force – Broadsword – Revenue Management - Customer Service – CRM – Inside Sales – Budgeting - Marketing Strategy – Team Building – Social Networking – Change Management – New Business Development – Hospitality Management - Forecasting - Operations Management – Inventory Management – Community Outreach - Google Docs – Phone Etiquette –VIP Relations.

Experience—

General Manager (El Paso, TX)

Chase Suite Hotel (350 rooms). April 2018 – April 2020

Restructured the complete hotel department by department while overseeing multiple projects.

Doubled if not tripled the revenue within the first 6 months, raised most properties from 20th position to number 1 in trip advisor and in the market.

Develop a brand standard program, oversee the remodel of the complete property, perform a preventative maintenance program to update property.

Reduced expenses by 12% by going over inventory daily, reducing food spoilage, doing preventive maintenance to the rooms. Increased sales by 15% within first three months by involving local school teams, city council, OTAs and implementing new sales techniques.

Increase ADR by acquiring new accounts & speaking with marketing managers daily with OTAs. Doing preventive maintenance daily to improve image of hotel.

Training management and employees how to do an effective Q&A walk thru, helped increase sales by involving local sports teams, community chamber of commerce, etc.

Plan, develop and implement the property’s policies and goals, maximizing standards of guest service, ensure training & development of hotel staff.

Task Force General Manager/Property Manager (Nome, AK)

Bering Strait Native Corporation (195 Rooms). April 2017 – December 2017

Upgraded the hotel and curb appeal by introducing new room décor & amenities. Made all rooms uniform & up to date with the current trends.

Oversee hotel Aurora Inn. Manage daily reports, increase revenue by outsourcing to additional sources like local native towns, events, chamber of commerce.

Remodel hotel by bringing in new TVs, furniture, and upgrading the curb appeal. New landscaping and paint. Increased rates and more revenue. Manage 100 apartment units and process new tenants. Handle any maintenance issues at the apartments and handle apartment notices.

Setup hotel website and generate traffic while offering package deals with car rental to increase revenue. Reached out to birding groups and Iditarod group to set up future bookings. Reduce expenses by 15% in hotel and car rental fleet by doing preventive maintenance in house with hotel & cars, while researching multiple vendors for supplies.

Manage SVI car rental fleet and making sure car inventor is up to date and current. Increasing revenue by 20% by offering package deals and setting up website portal.

Writing new leases for apartments & filling any occupancy by reviewing new applicants. Making sure apartments are kept up to date and ready to rent.

Task Force General Manager/Consultant (Chico, CA)

Ramada Plaza Chico (485 rooms). October 2016 – February 2017

Reduced expenses by 15% by going over inventory daily, reducing food spoilage, doing preventive maintenance to the rooms. Increased sales by 25% within first three months by involving local school teams, city council, OTAs and implementing new sales techniques.

Increase ADR by acquiring new accounts & speaking with marketing managers daily with OTAs. Doing preventive maintenance daily to improve image of hotel.

Training management and employees how to do an effective Q&A walk thru, helped increase sales by involving local sports teams, community chamber of commerce, etc.

Oversee restaurant on-site, execute inventory, operations, and supervise safety procedures, OSHA certified, staff training, Q&A. Work directly with the owner on new techniques to improve scores, create new ideas to expand revenue per restaurant & bar.

Plan, develop and implement the property’s policies and goals, maximizing standards of guest service, ensure training & development of hotel staff.

Task Force General Manager (Kansas City, KS & Sioux Falls, SD)

Country Inn & Suites (215 rooms) May 2016 – October 2016

Increase guest satisfaction scores by retraining staff consistently, preventive maintenance on the hotel rooms as well as curb appeal. Implement brand standards, perform Q&A, respond to guest reviews (Madelia), respond and access situations.

Assist and perform daily activities; review revenue, occupancy, check various scores (OSAT), process daily orders/invoices, paychecks, sales & marketing goals.

Plan, develop and implement the property’s policies and goals, maximizing standards of guest service, ensure training & development of hotel staff. Review REVPAR & ADR; manage daily operating report, petty cash bank, audit files and procedures, accounts receivable, and any other accounting records.

Regional Director of Operations/Sales (Alps Group Hospitality) (125 - 2000 rooms) (San Diego, CA)

Days Inn, Comfort Suites, Holiday Inn, Stay bridge Suites, Holiday Inn Express, Vagabond Inn, Drudge Inn, Crowne Plaza, Hotel Indigo, Candlewood Suites, Holiday Inn Resort, etc.

(Task Force) December 2014 – March 2016

Increase REVPAR & ADR by looking over star reports and comp set; Implementing new ideas to bring in new business and working with GM & AGMs on quarterly Q&As. Oversee restaurant on property (Stratus), execute inventory, operations, and supervise safety procedures, OSHA certified, staff training, Q&A.

Assist and perform daily activities; review revenue, occupancy, check various scores (OSAT), process daily orders/invoices, paychecks, sales & marketing goals.

Oversee multiple properties and assist with sales & marketing.

Plan, develop and implement the property’s policies and goals, maximizing standards of guest service, ensure training & development of hotel staff.

General Manager (Sacramento, CA)

Holiday Inn (125 - 250 rooms) & Best Western. August 2009 – November 2014

Perform Q&A with all staff, inspect property for inspection, and respond to guest comments, property walks daily.

Developed new marketing ideas to promote higher occupancy. Processed employee payroll and working on budgeting reports daily.

Coordinate with old and new vendors to maintain accounts on track.

Employee training on modules, SOPs & WOPs every shift.

Approach new business and successfully negotiate corporate accounts.

Provide direction and constant feedback to employees, track sales and productivity goals with all teammates.

Oversee multiple properties & process daily operations.

Develop new marketing ideas to promote larger customer database. Utilized management techniques to ensure maximized profits. Handle bank transactions and keep a daily log on accounts payable & receivable.

Reduced expenses by 15%, increased sales by 25% within first 6 months.

Education—

Florida Atlantic University

Certificate of Hospitality & Tourism Management – April 2020

University of Phoenix

Master of Science (M.S.), Business Management & Marketing & Project Planning

Minor in: Hospitality Management & Finance

Class of 2013.

Certified Courses:

Hotel Management

Revenue Management

Budget Forecasting

Labor Certified

Payroll Certified

IHG Management

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