Manager Digital Marketing

Vibhu Arya MBA, Six Sigma, PMP, ITIL, Agile – CSM

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CONTACT:

Ph.: 714-***-****

E-mail: *********@*****.***

ELIGIBILITY: US Citizen

KEY ROLES:

- Program & Portfolio Director

- Application Dev Manager

- Operations Manager

- Data Warehouse/BI PM

- CRM Program Management

- Scrum of Scrums Master

- Agile coach

- Infrastructure PM

- Data Center Migration PM

- Process Design/Development

- Product Manager

EDUCATION/CERTIFICATION:

- Master’s in Business

Administration (M.B.A.):

Indian Institute of Management

(I.I.M.)

- Bachelor’s in Engineering

- Diploma in SW Engineering

- ITSM /ITIL V3.0

- Six Sigma

- Project Management

Professional (PMP)

- Certified Scrum Master (CSM)

- Product Management

- Data Science & Analytics

- Machine Language

- Artificial Intelligence

- Digital Marketing

- Certified HiPAA &HiTech

Professional (CHP)

INDUSTRY EXPERIENCE:

Health Care, Banking, Finance,

Insurance, Wealth Management,

Automotive, Mortgage, Airline,

Entertainment & IT.

METHODS PROFICIENCY:

PMI, Agile, Six Sigma, RUP, RAD,

JAD, SDLC, Waterfall & iterative

development methodologies etc.

KEY SKILLS INVENTORY:

- Program /Portfolio Mgmt.

- Infra & Cloud Computing

- Risk & Issue Management

- Scope Management

- Change & Request Mgmt.

- Release Management

- Cross-Functional Resource

Management & Leadership (on-

shore & off-shore)

EXPERIENCE SUMMARY:

• 20+ years of extensive experience in application software development management, leading implementation of large, challenging, highly visible, complex work streams in a matrix /cross functional organization with team size of up to 75+ people & annual revenue impact of $700+ million.

• Experienced in establishing sound relationships across hierarchies with business, IT, vendors, government agencies & consistently managing, coordinating, negotiating & motivating different involved parties / stakeholders for an agreement sometimes with alternative /compromised solutions in support of the overall program success & business value.

• Established, Developed & Managed teams & direct reports of 12+ people in an onshore /offshore setup including Program /Project Managers, IT Managers /leads /developers, QA teams, Business Managers/leads / Analysts & others. Experienced in leading program & teams performance review process including delivery of education & training programs.

• Established, Mentored /Guided & Managed teams, Program & Project Managers regarding priorities / objectives, planning, scope management, forecasting, resource management, budget management, best practices, tools & methodologies. Experienced in anticipating & managing issues, risks, stakeholder objections

& consistently guided the teams for success.

• Established & managed best practices including tools & methodologies in different organizations /cultures with /without pre-established processes to create program value for the business.

• Experienced in managing, coordinating, negotiating & motivating outside vendors & off-shore resources in support of timeline & IT project deliverables.

PMO Head - IT Portfolio Management

Hoag Memorial Hospital Presbyterian Feb 2018 - Present Hoag Health Network consists of not-for-profit hospitals, urgent care & health care centers. Budget managed: $50+ mil Team Size: 60+ people (cross functional)

• IT Projects Strategy: Created & managed IT roadmap per organization’s strategic priorities. Implemented project prioritization process to help prioritize projects from strategic, tactical, short term & ongoing support buckets. Ensured IT department consistently implements solutions to meet organization goals & objectives.

• IT Projects Budget Management: Built tools (ppts, spreadsheets etc.), mentored /coached and collaborated with IT managers to plan, monitor & track annual budgets in adherence to finance requirements (incl. CapEx

/OpEx rules). Managed IT Project budget funding & closure process. Managed IT budget clean-up & rationalization (balancing) process.

• IT Compliance /Common Security Framework (CSF): Managed review /mitigation of identified HIPAA & HiTech gaps and led the development of policies & procedures in alignment to HiPAA /HiTech & HiTRUST CSF. Currently managing HITRUST certification for IT to enhance security & reduce vulnerabilities.

• Processes: Implemented project & program management practices and aligned the project templates. Ensured governance & compliance and managed gate reviews across projects. These processes & framework enhanced the project’s success rate through greater visibility, monitoring & tracking while reducing the risks /failure rates. Gained higher customer satisfaction through project intake process. Participated in implementation of technology architecture review & vendor evaluation processes. Implemented resource allocation & capacity management process to improve efficiency, effectiveness & morale of our IT organization.

• Business Intelligence/Data Analytics: Established IT Finance & Portfolio dashboards on EDW/BI platform using tools like Business Objects & Power BI. Implemented reporting databases & analytics dashboards. Engaged with Health Catalyst /Medicity to setup common security framework for health information management (HIE) population health analytics platform to deliver dashboards improving care delivery & patient outcomes. Frequently guided IT PMs leading DW/BI analytics projects for successful implementation.

• Tools: Revived Mariner PPM tool via data /functionality cleanup & setup and trained IT team. Initiated process /approach to transition IT organization to a new ITIL based ServiceNow PPM tool for Demand Management, Resource Management & project portfolio management.

• Collaboration & Reporting: Established & led all hands IT PMO, IT Project Review and various IT PM & managers meetings. Implemented Power Apps for reporting & dashboards.

• Team Development: Coached & mentored program managers and project managers. Director-IT Programs - Data Warehousing / Business Intelligence AmerisourceBergen Corporation (ABC) Feb 2015 – Jan 2018 ABC is USA’s #1 independent pharmacy provider network & supply chain of 3M+ products shipped each day. Budget managed: $22+ mil Team Size managed: 50+ people (cross functional Business & IT)

• Successfully managed pharmacy network program to launch new pharmacy provider network (Elevate Provider Network) on new EDW /BI platform including end to end pharmacy on boarding & offerings such as pre & post edit (PPE), claims reconciliations, med sync, point of sale solutions and mobile solutions. Page 2

- Communication Mgmt. (all

levels, including internal &

external stakeholders)

- Capital & Expense Budget

Management

- Business Software Package

Evaluation & Implementation

- Emerging Technology

Assessments

- Technology Evaluation &

Implementation

- Methodology Development

- Feasibility Study / TCO / ROI

- Quality Assurance Planning &

Implementation

- Disaster Recovery Planning &

Implementation

- Implementation, Maintenance

& Support Approach Planning &

Mgmt.

- Contract negotiation including

offshore

- Mergers & Acquisitions

- Employee performance

assessment

- Metrics & KPI development &

application

- Management training programs

TOOLS PROFICIENCY:

MS Project & Project Server

2010, Clarity & Workbench,

Primavera, PlanView, JD Edward,

MS Office 2010, JIRA &

Confluence, SharePoint,

Hyperion, SAP, Visio, Outlook,

Lotus Notes etc.

KEY ENVIRONMENTS:

- CRM: SFDC (Salesforce), MS

Dynamics, Siebel

- EDW /BI: Informatica,

MicroStrategy, Qlik, Tableau,

Power BI

- ITSM/ITIL: Remedy, ServiceNow

- ERP/Systems: SAP R/3, FI

CO/MM/SD, mySAP, JD

Edwards, PeopleSoft, QNXT,

Hyperion, Stellant,

- ECM: IBM-FileNet,

Documentum & Captiva

- E-Commerce/Digital/Cloud: E-

Commerce Platform, SOA,

Mobile-Web-ERP

- Technology: C+/C

Sharp/Java/DotNet, ASP/ASP

Net/Open source, JavaScript,

SQL/mySQL, TIBCO, IaaS /SaaS,

ESB, EAI, Windows, Unix, EMC,

VMware, Server Farms etc.

• Led business process & technology solution implementation of Enterprise Data Warehousing /Business Intelligence (EDW /BI) and integrations with external vendor partners like Change Healthcare (CHC

/Emdeon), FDS & Prescribe Wellness along with 28 pharmacy solution vendors like Rx30, Computer Rx, QS1, Pioneer Rx, Micro Merchant etc.

• Developed a phased approach for implementation. Identified & recruited teams across business & IT verticals and built monitoring & tracking process for managing different project streams in this program.

• Supported enterprise BI /data governance & implemented /managed ITIL based project delivery processes for DW/BI projects. Increased efficiency, quality & morale across teams while reducing budget & schedule such as reduced pharmacy onboarding time by 70%.

Director-IT Programs - CRM (Salesforce) & New Business Programs Molina Healthcare Jan 2012 – Oct 2014

Molina Healthcare is a managed care company that provides health insurance to individuals through government programs such as Medicaid Medicare and Marketplace. Budget managed: $46+ mil Team Size managed: 75+ people (cross functional Business & IT)

• Successfully managed several healthcare programs & projects in the area of new state health plan acquisition & implementation for state of SC & WA with annual revenue of approx. 450 mil & 700 mil respectively. These program implementations covered Medicaid & Medicare line of businesses with eligibility, claims, encounter, Care Management, Provider Management, QNXT integrations and vendor integrations like Emdeon, MarchVision, Quest, CVS, HMS, HCI etc. following ITSM processes.

• Built an implementation approach to bring 200 % efficiency & completed the entire new health plan implementation for state of SC in just 5 months instead of usual 11 months timeline. Sr. Manager – IT Programs - Data Warehousing / Business Intelligence Reseller Platform Ingram Micro (IM) April 2011 – Dec 2011

Ingram Micro is fortune 25 company, a worldwide logistics provider for 1700+ suppliers in 160 countries. Budget managed: $8+ mil Team Size managed: 45+ people (cross functional Business & IT)

• Implemented Enterprise Data Warehouse (EDW) & Business Intelligence (BI) projects and Oracle Endeca for merchandising /ads setup.

• Managed accelerated implementation of reseller portal platform on TIBCO Business Connect for North America region (USA & Canada).

Sr. Application Development Manager – WB Cost & Accounting Systems Capgemini (Client: Warner Bros.) April 2009 - March 2011 Budget managed: $37+ mil Team Size managed: 65+ people (12+ Direct Reports at onshore /offshore)

• Managed delivery & transition of 139 applications from Warner Bros in 3 phases within 5 months. Built & managed teams located in US & India Delivery centers to implement, develop & support these transitioned applications. These applications & related projects had a wide spread of technology like Salesforce, SAP, MDM, IBM FileNet, Microsoft SharePoint Server /Foundation, Dynamics Navision, Java, mainframe etc.

• Implemented global IT Service Management (ITSM) tool (BMC Remedy) & processes (like project intake, incident, change management, problem management etc.) based on ITIL framework. Built redundancy & shadow processes within the team for 24x7 operation support increasing efficiency and meeting 100% SLAs.

• Managed SAP global rollout projects to America & EMEA regions & coordinated quarterly & annual financial close processes. Implemented & led close command centers for ‘year-end’ & ‘quarterly’ closes in time.

• As part of the overall company data center migration initiative, managed data center migration program & oversaw smooth transition of 139 applications in the very 1st phase laying path for rest of the organization. Sr. Program Manager –International Program

Toyota Financial Services Sep 2006 - April 2009

Budget managed: $17+ mil Team Size managed: 40+ people (cross functional Business & IT)

• Successfully managed ECM (Electronic Content Management - Documentum) & Imaging program (Captiva, OCR /ICR) deployment in America region countries - US, Mexico, Venezuela, Brazil, and Puerto Rico & Canada. 1st America region program ever implemented within budget & on-schedule with improved collaboration.

• Successfully managed IT compliance (SOX) audit & Disaster Recovery (DR) projects for Mexico & Puerto Rico. Facilitated regional seminars for America region countries. PREVIOUS:

Sr. Portfolio Manager – Clarity 7.5 Implementation with SAP & Salesforce Integration Feb 2006 - Sep 2006 Nissan North America

Sr. Program Manager – SAP-Business Objects Reporting & Member Portal Aug 2005 - Feb 2006 UnitedHealth Group

Sr. Project Manager – Wireless Document Tracking, Employee Benefits & Billing Feb 2005 - Aug 2005 SourceCorp, Inc.

Program Manager – Enterprise Data warehouse (EDW) /BI Jan 2003 - Jan 2005 Citibank (Ameriquest Mortgage Company)

Product Manager & Service Implementation – Dec 2000 - Nov 2002 Atesto Technologies, Inc.

Assistant Manager – Electronic Ticketing Implementation June 1998 - Dec 2000 Indian Airlines, Ltd

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