Digital Marketing Social Media

DEVANATHAN R

Flat no. C*-S*, Sumeru Conclave, Mappedu - Vengambakkam, Mappedu, Chennai - 600127,

Phone: +91-812******* Email: **********.**@*****.*** Professional Summary:

Digital Marketing Professional with 3 years of experience building and implementing strategies focused on Email Marketing, SMM, SEM and SEO. Skilled at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and customer acquisition, retain them and grow their value.

Work History:

ZETA GLOBAL, Chennai, Tamil Nadu.

Operations analyst April 2017 – February 2020

Process:

Accountable for developing and implementing strategies primarily for Email Marketing Campaigns and Facebook ads. Also responsible for handling SEM, SEO and WordPress accounts for backend domains. Primary areas of focus include helping Fortune 1,000 brands and large middle-market companies create, maintain and monetize customers.

Roles and Responsibilities:

• Creating and managing email campaigns using different ESPs.

• Implement an A/B testing strategy to increase lead engagement with email campaigns.

• Ensure email campaigns are sent in proper form and template without violating CAN-SPAM act.

• Develop and implement tactics to optimize campaigns to improve campaign deliverability.

• Make workflow automation in ESPs such as Bronto and Infusionsoft for 1st party data.

• Evaluate performance of a new data set received from a data broker (3rd party data)

• Using WordPress to post articles on Content Domain Websites used for Email Marketing.

• Work closely with design team to develop and implement targeted 3rd party ads, landing pages, display ads, and YouTube Ads.

• Responsible for the provisioning of timely and accurate execution of deadlines

• Manage social media campaigns for few EDU Clients.

• Generating Campaign Performance Reports with in-depth analysis of important KPI metrics for email and social media campaigns.

Top Brands Handled:

American Airlines, Uber, Lyft, Sprint, Verizon, Dish TV, Progressive, ADT Achievement:

Won a finalist award worth $500 in Zeta Innovation Program, a program that awards employees for sharing innovative ideas that helps the growth of the firm. Technical Skills:

• Product Management. Jira

• Report Management. Tableau

• Content Management. WordPress,

NameCheap, BuzzSumo

• ESPs. Bronto, Infusionsoft, Campaigner,

Publicators

• Digital Marketing Tools. Hootsuite, Hotjar,

SimilarWeb, KWfinder, Canva, Bitly,

Imgur.

• SEO. On-page SEO

• SMM. Facebook ads

• CRM. Zeta ZX

• SEM. Google Ads (Display & YouTube

Ads)

• OS and Software. Windows, MS Office,

Photoshop

SITEL INDIA, Chennai, Tamil Nadu.

Technical Support July 2016 – April 2017

Client: Bell Canada

Roles and Responsibilities:

Handle Technical Support In-Bound calls from US and Solve issues related to Internet, and Home phones.

Strengths:

• Proximity in completing the task.

• Curious to learn quickly, and to apply new tools and technology.

• Competent to work under tough situations.

• Excellent Verbal and Communication Skills.

Educational Qualification:

• Completed B.E in Computer Science and Engineering from SRM Valliammai Engineering College, Kattankulathur, Chennai in 2016 – 62.8%

• HSC from East Coast Christian Matriculation Higher Secondary School, Chennai in 2012 – 92.5%

• SSLC from East Coast Christian Matriculation Higher Secondary School, Chennai in 2010 – 90% Declaration:

I hereby declare that the furnished above are true to my knowledge. Place : Signature

Date :

(DEVANATHAN.R)

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