Brian E. Smith

*** * **** ******, *** York, NY, *0016

845-***-****

add7g3@r.postjobfree.com

Experience

Cadreon, IPG Media Brands May 2019- Present

Manager, Programmatic Strategy [Pharma] May 2019- Present

● Established and maintained strong relationships with clients and partners, along with supporting the day-to-day management of client business.[i.e. Astrazeneca, Ajovy, Sun Pharma, Plan B, ENDO Brands, Biogen, Merck Animal Health and UPS]

● Lead for client negotiations and programmatic presentations to grow and maintain Healix brands.

● Grew personal Healix portfolio by $13M+ year over year for the 2020 fiscal year.

● Managed a team consisting of both Strategists and Campaign Managers

● Designed and delivered performance updates, business reviews and growth opportunity presentations to key agency contacts and clients

Townsquare Media [Ignite] April 2018- April 2019

Programmatic Account Manager

● Provide tactical direction for Sales teams to assist the onboard of new demand partnerships as well as strengthen existing relationships to expand commercial and strategic opportunities.

● Led training for sales teams regarding the rollout of new tactics as well as implemented new strategies to create/ maintain business for Account Management teams.

● Maintain client relationships for ongoing business growth/ development including managing Media Plans and new business proposals for our sales team.

● Currently managing 4 states with 13 markets and over 260 live campaigns equating to over $4MM USD and growing. Videology Group June 2014 – 2018

Commercial Strategy/ Brand Solutions Manager January 2016- January 2018

● Support the NA Managing Director and Exec. VP Global Marketing on all NA Sales activities, collect/analyze client data, sales activities. Develop presentation and excel reports.

● As Salesforce.com Super user, coordinated transition of NY sales team from NetSuite to Salesforce

● Work across all company departments to ensure sales and client goals are met by reviewing weekly forecasts and reporting to MD. Partnered with the financial division on agency and client QBR’s and forecasting.

● Managed RFP/RFI process for sales team ensuring accurate data and information for new/existing businesses via Loopio

● Research and compiled competitive data for analysis to develop strategies and tactics for the commercial sales organization. Pull daily/weekly reporting via Salesforce and NetSuite

● Coordinate weekly Global C-Level Execs meetings; prepare agency account updates.

● Utilize my strong communications skills to ensure consistent flow of information from management to teams Sales and Marketing Assistant/ Planner July 2015- December 2015

● Managed end-of-campaign reporting for agency clients which was key in ensuring renewal campaigns and new business.

● Developed research collateral, industry benchmarks and competitive insights utilizing eMarketer, The List, SellerCrowd and other reporting tools. Maintained an awareness of market behavior and competitive trend for NA sales team

● Supported marketing in coordinating in-house and industry-wide media events and client functions

● Worked with key agency contacts to produce lunch & learns, client events, etc. both in-house and outside venues

● Designed more efficient Confluence webpages for Videology departments National Sales Strategy/ Product Development September 2014- July 2015

● Partnered with Sales in uncovering new accounts to help generate unfound revenue; analyze data to identify key business opportunities and priorities utilizing company and external resources and trades

● Mastered new organization technology platforms and maintained key customer base

● Supported additional aspects of Videology marketing strategies, including digital marketing campaigns, direct sales support

● Worked with MIS to update systems within the NY office for presentations and event executions Sales & Marketing Intern June 2014- August 2014

● Research industry & marketplace news, trends and developments for client outreach & developing sales collateral.

● Attended client, media and industry sales/marketing events, iab, Videonuze, AdExchanger, etc.

● Assist AE’s with prospecting on independent agencies to determine revenue opportunities

● Coordinated and developed measures for efficient follow-up working within strict timelines to develop new revenue streams Certifications:Verizon Oath DSP, DV360 DSP, The Trade Desk DSP, Amobee DSP Skills:Highly skilled in all Microsoft Office Suite; Master Excel, PowerPoint; Salesforce.com, AppNexus, Simpli.fi, Factual, Facebook Audience Insights, Asana, vCreative, Datorama, Matchcraft, NetSuite, Concur, Confluence, Loopio, GoogleDocs; Highly proficient in all Social Media, Event/Logistic Coordination.

Linkedin Profile Link:linkedin.com/in/brian-smith-536ab787

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