Joy Boushel

Montréal, QC H*X *L*

add7fs@r.postjobfree.com

514-***-****

http://www.mymindwurx.com

https://www.linkedin.com/in/joyboushel/

#readytowork

FREELANCE CREATIVE -

MYMINDWURX

Montréal, QC

2008 to Present

specializing in hospitality, service + lifestyle industries: restaurants, hotels, the arts, philanthropy, educational, special events

• highlights::

brand identity and positioning, full spectrum of campaign & event life cycles, product & corporate communications, franchise roll-outs, Financial & Marketing decks, loyalty programs, advertising + media presence

• mediums::

: print: books, magazines, invites, brochures, menu design, ad spreads etc.

: digital: web site design, social media campaigns, splash pages, newsletters, ads

• targets ::

internal / B2B / B2C / D2C

• clients ::

Bice, Canadian Military, Cava, Cinco, Cult, DSS, GCEL (McGill), Kleargo, La Queue de Cheval, Les Grand Ballet Canadiens, Lynq, McGill Faculty of Education, MIIE, Milos, Moretti, Montreal Gourmet Group, MRG, Oceanos, Ogilvy, Pois Penchée, Pop Sonic, Ronor, Sofia, Vortex, Warren Allmand Lecture Series, Yeh Yogurt

#readytowork

CREATIVE DESIGNER & MARKETING

MORENTZOS RESTAURANT GROUP

January 2005 to May 2008

• Initially hired as sole creative for 40 Westt Steakhouse (restaurant)

• Assigned a 2nd restaurant La Queue de Cheval (2 weeks later)

• Appointed additional responsibility of developing franchise division of a 3rd restaurant chain (MBCo) by month three (3)

• Accredited 4th (Estiatorio Trinity) + 5th concepts (le Pois Penché) to conceive Brand identity and create banner portfolios and operational/marketing collateral (year 2)

• accomplishments::

designed 'industry firsts' in monthly events, web sites design, seasonal campaigns; created,edited and produced monthly on-line magazine (HighSteaks); conceived of collateral for year long celebration (19 events) for 10 year anniversary campaign; designed and produced corporate financial & marketing decks for international investments.

MARKETING DIRECTOR

INSIGHT CANADA

March 2004 to November 2004

ranked Top 10 in leading Canadian IT solutions providers.

As Marketing Director I was involved in:

• aligning sales objectives with brand performance

• conceiving sales incentives and product promotions to incite monthly multi million$ objectives for the 300 +brands

• highlights ::

• B2B strategies; sales team incentives + price driven campaign components;

• Twice weekly budget adjustments and marketing strategy revisions

• Conceiving and initiating Company's premier 'Corporate Identity' roll out ASPEX INT'L

MARKETING DIRECTOR

• highlights::

• Launching a recognized optical brand onto world markets in under four (4 )months;

• Negotiating commercial spots on tv networks across America;

• Magazine covers + on-site media coverage in: Milan; Paris; Vegas; N.Y.

• Canadian catalogs & nation wide campaigns (4,000 billboards)

• American launch (one single ship date) to 4,116 Walmart locations.

Education

E-COMMERCE

Dawson College

CREATIVE WRITING

Concordia University

FASHION MARKETING

COLLEGE LA SALLE

Skills

• Creative Writing (10+ years)

• Adobe Photoshop (10+ years)

• Adobe illustrator (10+ years)

• WordPress (4 years)

• Design Graphique (10+ years)

• Microsoft Office (8 years)

• POWERPOINT (8 years)

• Drupal (3 years)

• In Design + Quark (6 years)

• Social Media

Links

http://ca.linkedin.com/joyboushel/

http://www.mymindwurx.com

CORE COMPETENCIES

creativity 9.4

organization 8.7

communication 8.6

creative suite 9.3

commitment 9.4

social media 8.9

team player 9.2

Contact this candidate