T ROY E. ANDERSON

DIRECTOR OF SALES

CAREER SUMMARY

CONTACT

Dynamic leader with experience in developing and empowering sales

professionals to deliver increased revenue and profitability. Results-

focused and skilled in identifying and implementing new sales

5-05-414-****

processes that exceed performance expectations. Innovative,

solution-seeking, and a strong comprehension of industry trends.

add75j@r.postjobfree.com

Experienced sales coach with proven track record in recruitment and

R io Rancho, NM

development of high-performance professionals while exceeding

revenue targets.

COMPETENCIES

PROFESSIONAL EXPERIENCE

Regional Sales Management

Wells Enterprises Le Mars, IA 1990 - 2020

Category Management Skills

District Sales Manager January 2005 - May 2020

Budgeting & Forecasting

Managed team of eight employees covering 10 states representing the

Digital Marketing

renowned Blue Bunny Ice Cream brand

New Business Development

Key Achievements:

Reporting & Data Analysis

I ncreased d istrict sales by 40% (by over $1M)

Revenue & Margin Growth Grew a client account to revenue sales of $8M, the #1 client ranking

Increased a regional wholesaler's sales by over a third ($3M)

Effective Leadership

Catapulted a client account by a factor of ten (to $5M)

Vendor Relationship Mgmt

Grew revenue for a client account by double digits (to $5 Million)

Strategic Planning & Execution Increased district sales by $20M

Exceed revenue goals for 15 straight

Strong Communication Skills

R ecognized multiple times as D istrict Manager of the Year

Talent Development

People Management

Retail Sales Supervisor January 2001 - December 2004

Business Acumen

Supervised 30 field employees for the sale of Blue Bunny Ice Cream

Emotional Intelligence

Recruited, trained, & coached new sales representatives

A nalyzed existing a nd potential client accounts within the region to

increase reach and sales goals

EDUCATION Exceeded sales and profitability goals consistently over 5 years b y

conducting weekly accountability and goal setting team meetings

BACHELOR OF SCIENCE (B.S.) Honored with B est-In-Class Award, by closing Direct-Store-Delivery

MASS COMMUNICATIONS system and utilizing grocery warehouses.

University of Wisconsin

Retail Merchandising Manager January 2000 - December 2000

Responsible for making decisions pertaining to, presenting to,

T RAINING ordering, and building and implementing displays for retail stores.

Named Category Captain (Ice Cream) for Furrs Grocery Stores

DR. FAU COMMUNICATIONS & Won Ice Cream for America (IFCA) Merchandising Award

MANAGEMENT COURSE

Retail Sales Representative February 1990 - December 1999

DALE CARNEGIE SALES COURSE Managed all lead generation, call planning, presentation

development, and sales execution for territory

SPURGEON MARKETING COURSE Increased market ranking from #12 to #2

Awarded Ice Cream for America (ICFA) multiple times for

merchandising excellence

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