Jess Galicia

South Bend, Indiana, United States

linkedin.com/in/jess-galicia-99827736

add6jc@r.postjobfree.com 574-***-****

Summary

I make UX problems simple to understand and create clear solutions. I am motivated to make complex bureaucracies easy for patients to navigate in a crisis.

I enjoy presenting ideas and collaborating with multiple partners across an organization including Marketing, IT, executive leadership and vendors to execute on them. While at Beacon, I’ve presented results of my work multiple times to the executive leadership team and feel equally at ease in a boardroom or leading associate training as I do designing independently at my desk. My teammates describe me as approachable, dependable and willing to do the hard work to get projects done.

My career includes digital roles across multiple industries including Healthcare, Retail and Manufacturing for regional and national brands.

Experience

Digital Marketing Specialist - Digital Design & Customer Experience Beacon Health System

Jul 2018 - Present (2 years +)

In July 2018 I joined the newly formed Digital Design and Customer Experience department, leading digital transformation efforts across the organization. As part of the web-experience sub-team, I focus on web infrastructure, UX/UI development and localized SEO strategy. In 2019 I focused on web infrastructure and cloud technologies to improve our patient experience online. The adoption of Cloudflare, WP-Engine, BrightEdge and cross-domain tracking resulted in a 70% decrease in website load time, a decrease in site development time in some cases by months and allowed us to deploy a localized SEO strategy that linked analytics data across a disparate system of websites and online appointment scheduling tools.

In November 2019, we relaunched the Beacon Intranet website that serves over 7,000 employees. The former site had a large top-navigation that we decided to remove in a phased approach. Results from our analytics comparing new and legacy UI showed the new features were immediately adopted across the organization. In early 2020, I proposed an idea with my teammate to create a subdomain response website for COVID-19. We planned, designed and developed the site in a week, using agile methods to proactively iterate and expand site features as the crisis escalated. Our work was featured on a national webinar as an example of effective UX and communication strategy.

Digital Marketing Specialist - Marketing Department Beacon Health System

Feb 2017 - Jul 2018 (1 year 6 months)

Jess Galicia - page 1

In June 2017 I led the search process for a web platform and integration partner to redesign Beacon’s main website. During this 12 month project I led the project team on content migration, platform configuration and UX/UI feature design.

The provider, location and event knowledge management I developed for the launch of the beaconhealthsystem.org website served as the source of truth for public location data across the enterprise and was requested by leadership to serve as the basis to expand our knowledge management with our vendor partners Yext and Kyruus.

Sales and Marketing Director

D-Flawless Enterprises, Inc.

May 2016 - Feb 2017 (10 months)

Director of Sales & Marketing for numerous retail properties across three states owned by D-Flawless Enterprises.

Manage the public presence through social media, public relations and other capacities for the brands Worldwide Jewelry & Pawn, Facet Jewelry, Music and Pawn, Image Motors and Pure Emerald Salon and Day Spa.

Coordinate with the Chief Operating Officer and District Managers to implement best practices and marketing policy across the corporation.

Project manager on all marketing efforts, including graphic design, copywriting, ad production and digital lead generation.

Web, Email & Social Media Specialist

Burston Marketing, Inc.

Mar 2015 - May 2016 (1 year 3 months)

Web development, social media & email marketing team lead for Corvette Collection, Corvette Racing Store, Camaro Collection & Volt Collection.

Administer a Magento multi-site and multiple WordPress installations, including updates, maintenance and coordinating with outside vendors.

Work with clients to develop a unified brand message and manage client-related web design projects. Manage multiple email and direct mail lists (100,000+) and plan and deploy all email blasts. Develop digital marketing strategy, including social media & email marketing calendars. Oversee and lead IT-related projects on an as-needed basis and work alongside outside vendors to develop and deploy efficient solutions.

Information Technology Administrator

Service Printers Inc. Elkhart, IN

Sep 2012 - Sep 2014 (2 years 1 month)

Web Administrator for serviceprinterselkhart.com and 12 managed client e-commerce sites. Duties include Web Design, Coding, Blogging, and building Service Printer's social media presence. Jess Galicia - page 2

Responsible for managing all IT functions, including mixed network of 35 Macs & PCs, 3 Windows Servers, company Google Apps account & Adobe Creative Cloud account. Manager of all IT purchases and outsourcing IT-related projects. Graphic Designer & Digital Prepress Specialist

Service Printers Inc. Elkhart, IN

Sep 2012 - Sep 2014 (2 years 1 month)

(Concurrent Role at Service Printers)

Design new marketing materials for clients and employer as needed, including, web materials, email blasts, business cards & sell sheets.

Product Photographer, including small products to large vehicle exterior and interior shots. Prepare & Impose electronic files from multiple programs (Indesign, Photoshop, Illustrator, Acrobat, Word, Publisher, etc.) for print on either digital or conventional presses. Manage mail lists and databases for use in variable data printing. Responsible for prepress on a mailing of over 50,000 names. Responsible for all mail files on an as-needed basis. Education

Goshen College

Bachelor of Arts (B.A.), Communication

2003 - 2007

Web Editor, The Goshen College Record, Jan. 2006 – Apr. 2006 Goshen College Commuter Club, President, Aug. 2006 – May 2007 CARES volunteer, Sept. 2006 – Dec. 2006

Licenses & Certifications

Introduction to Marketing The Wharton School of the University of Pennsylvania - Coursera

LC7D35U75V

Digital Transformation University of Virginia & Boston Consulting Group - Coursera 5SRGWE2ZD37W

Search Engine Optimization Fundamentals University of California, Davis - Coursera UPFS64YZ8CMU

Innovation: Creative Thinking Beacon Academy - Beacon Health System Innovation: Ideas in Action Beacon Academy - Beacon Health System Skills

User Interface Design • Search Engine Optimization (SEO) • Web Design • User Experience (UX) • Web Development • Content Management • Graphic Design • Photography • Creative Writing • Email Marketing Jess Galicia - page 3

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