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Social Media Marketing

Location:
Prosper, TX
Posted:
June 28, 2020

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Resume:

Molly J. Miksch

214-***-**** add6cg@r.postjobfree.com

**** *********** ****, ********, ** 76227

OBJECTIVE

An adaptable, take-charge event planner with a talent for corporate event management. Experience in fast paced, results oriented business environments; success in working cross functionally, delivering quality results in operational excellence, creating and following through on marketing campaigns, profit and loss management, strategic planning, and brand positioning. Trusted as an event specialist by Fortune 500 companies and business startups.

Experience leading all stages of innovative, branded and revenue-generating marketing campaigns and events exceeding client and employer expectations. Produce memorable, premium-quality functions for intimate gatherings and large crowds, including:

● Shareholder Meetings

● Golf Tournaments

● Product Launches

● Conferences

● Brand Positioning

● Teambuilding Events

● Sales Rallies

● Tradeshows

● Kickoffs

● Marketing Campaigns and Supporting

Collateral

PROFESSIONAL SKILLS

● Event Production & Management

● Conference & Meeting Planning

● Strategic & Contingency Planning

● Brand Strategy Alignment

● Social Media Marketing

● Salesforce

● Vendor Negotiations

● Supplier Management

● Venue & Travel Coordination

● Budgeting & Cost Controls

● Client & VIP Relations

● Project Plans & Documentation

PROFESSIONAL HISTORY

Marketing and Event Manager American First Finance, April 2018 – October 2019 Responsible for managing all elements of event planning for corporate clients, including identifying event logistics and negotiating contracts for trade shows, conferences, business meetings and parties. Responsible for proactively communicating event information and setting clear expectations for event delivery. Analyze and reconcile post event details and consolidate the information into actionable event plans.

● Grow trade show participation to 20+ a year; develop pipeline and future business opportunities.

● Work closely with graphic designers for Marketing POP; develop associated document library.

● Supervise pre- and day of activities including sourcing hotel, restaurants, invitations, managing attendees, catering. Follow-up with off-site events for clients and prospects; handle the exploratory phase through follow up after the event.

● Assist in management of events social media feeds, including Facebook, Twitter and Instagram, working with marketing teams on messaging and posting calendars. 1 Page

Molly J. Miksch

214-***-**** add6cg@r.postjobfree.com

1153 Appalachian Lane, Savannah, TX 76227

Marketing and Events Coordinator Acceptance Now –Plano, TX March 2017 – April 2018 Direct and produce large events across the country to reach departmental and individual sales goals, including registrations, set up and take down of the exhibits, and multiple other activities simultaneously to align all resources to support events. Managed all direct marketing campaigns related to events.

● Develop future trade show concepts for senior management and executive team.

● Deliver detailed event and performance reports, including sales data worksheets, cost projections and other financial metrics for commercial business team; also host pre- and post- show meetings.

● Create annual budget; manage to ensure events occur on time and on budget.

● Develop speaking opportunities for senior management and executive team.

● Partner with marketing department and graphic designer to annually create 4+ advertising campaigns and messages; including booth messaging, promotional items, and sales collateral to qualifying customers.

National Executive Briefing Coordinator, Supervisor Verizon, April 2011 – March 2017 Manage United States based sales, internal account manager and executive meetings, data center tours, and event planning (average event attendance of 600 employees). Host each corporate briefing. Direct all on-site activity for internal team and vendors. Provide oversite for vendor management and negotiated pricing.

● Responsible for planning briefings, logistics, catering and booking travel; and responsible for managing confidential information for presentations. Ensure company product is included in the briefings where possible.

● Maintain and track accurate records for revenue generation.

● Work with the sales team to invite over 150 people to an Open House at 4 data centers

● Work with the compliance team to schedule audits for the year (ISO27001, SSAE16, PCI, HIPPA) Marketing Events Coordinator Accenture, September 2007 – August 2010 Manage and execute annual calendar of events, conferences, roundtables, and meetings. Develop experiences and programs, including formulation of marketing strategies to drive leads and production.

● Research information on destinations, hotels, suppliers, venues, etc.

● Negotiate third party contracts such as hotel and air

● Manage calendar generation, team assignments, vendor recruiting, and logistics. Identify, develop and ensure implementation of SOP’s for future events.

● Coordinate book promotion; identify and enable speaking opportunities. Manage branding and creating awareness.

Marketing Specialist Electronic Data Systems (EDS), June 2005 – September 2007 Execute strategic marketing plan. Collaborate with marketing, operations, and other team members to effectively and efficiently achieve the marketing objectives. Responsible for communicating the brand and value proposition to our current members and establish the budgets, targets, and pricing strategies for products and services.

● Manage two 750-person conferences a year.

● Coordinate event logistics (negotiate and secure space), including registration, attendee tracking, schedule speakers, vendors and participants.

● Write collateral pieces that helped implement communications plans for key Portfolio and Operations Delivery Initiatives.

EDUCATION

Texas Tech University Bachelor of Science, Business Administration COMPUTER SKILLS advanced in MS Outlook, Word, Excel, PowerPoint, and SalesForce 2 Page



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