Sales Engineer

JOEL T. MARTIN 949-***-**** add5m0@r.postjobfree.com Atlanta, GA

EXECUTIVE SUMMARY

A leader with over 20 years of experience in roles of increasing responsibility and breadth across regional and global sales & marketing, commercial product management, manufacturing, and research

& engineering at Faurecia Corp. (Hug Engineering), Caterpillar Inc., Intel Corp., Southwest Research Institute, and Allison Gas Turbine (General Motors Company). Joel has an extensive background in engine emissions and development, engine research and testing, engine product management, and engine and systems marketing and sales via both B2B and sales through the extensive global Caterpillar dealer network. As a transition from product development and engineering to marketing and sales, I was a founding team member at Caterpillar responsible for launching the Emissions Solutions Group, a new business unit which focused on aftermarket sales of engine emissions reduction technologies. I was also an inventor on one of the key patents supporting this entrepreneurial style business start-up. This business unit is now a global business unit within Caterpillar. Additional multi-year developmental assignments at Caterpillar extended my strong technical background to a global role in commercial product sales along with strategy creation and execution. As a team member who supported the initiative to establish a global accounts team within the Electric Power group, I returned to a role in Sales as a Global Account Manager in a targeted, highly profitable growth segment. This senior staff role expanded my previous experience of 10 years of sales and marketing positions.

My passion across these broad experiences extends from the conception and launching of new products or business ideas to experiencing the great satisfaction that comes with successful sales of such products or services. With career growth focus on sales management targeting a senior leadership role for new product and business opportunities, I made a career change in 2019 and joined Hug Engineering which has a strong global reputation for highly engineered emissions solutions for marine, rail, and stationary applications across a broad range of engine platforms across all the major engine OEMs. My role at Hug Engineering included leading and supporting a team of sales & marketing professionals with responsibility for the Americas.

ADDITIONAL STRENGTHS AND COMPETENCIES

Account Management Dealer/Distribution Development Marketing, Sales, & Operations Customer Relationship Management Process Improvement Revenue Generation Staffing and Supervision JOEL T. MARTIN 949-***-**** add5m0@r.postjobfree.com Atlanta, GA PROFESSIONAL EXPERIENCE

Vice President Sales & Marketing - Americas

Hug Engineering (a Faurecia business)

January 2019-April 2020

Atlanta, Georgia

Joel was Vice President of Sales & Marketing for the Americas region for Hug Engineering in the area of emissions control with responsibility for sales and marketing for Marine, Rail, Mobile, and Stationary engine market segments. In this role, Joel combined his strong commercial and technical background in engines and emissions control, along with emissions regulations, to lead and develop a sales team selling and applying engine emissions aftertreatment systems (SCR, DPF, and DOC) for application to industrial engines (gas and diesel). This position has overall responsibility for new projects sales in the Americas markets.

Joel oversaw the company sales function to identify and develop new customers for products and services as well as developing and implementing strategic sales plans and forecasts to achieve both short-term and long-term corporate objectives for products and services. Additionally, Joel was responsible for growing sales and services coverage and effectiveness of the US based team by the addition of key sales staff and managing the onboarding process. Joel has led the marketing team efforts to identify new marketing opportunities using market research and to develop the annual marketing strategies for key market segments. Joel managed the overall sales and marketing annual budgets to balance the business needs with available resources. In this role, Joel led the implementation of Salesforce CRM platform for the sales management process. Salesforce is now targeted to be implemented across the global sales regions for Hug Engineering which supports the analysis of the effectiveness of sales methods, costs, and results. Global Segment Sales Manager - Nuclear Power for Americas and Asia Caterpillar Inc.

Global Power Solutions Division (January 2016-January 2019) Atlanta, Georgia.

• Directly managed global sales and services to nuclear power owners & operators with focus on the Americas and Asia.

• Closed the sale of a significant, complex nuclear project award valued above $14M

• Closed the sale of the first of kind consultative services contract with the French power utility.

• Coordinated multi-disciplines within Caterpillar and Cat dealer sales and aftermarket service groups supporting the global nuclear opportunity for successful execution of complex projects.

• Gathered worldwide Voice of Customer in order to understand, document, communicate, and meet nuclear project requirements for expansive documentation, certifications, tests and inspections.

• Directly managed major global (USA, France, S. Korea) customer accounts at large nuclear facilities including coordination of all aspects of emergency backup system service requirements (electrical and mechanical).

JOEL T. MARTIN 949-***-**** add5m0@r.postjobfree.com Atlanta, GA Global Commercial Product Manager

Caterpillar Inc.

Electric Power Division (Sept. 2012-Dec. 2015)

Atlanta, Georgia.

• Lead all elements of commercial strategy development for the Caterpillar brand 3500 and C175 power generation diesel product and the FG Wilson brand 4012 and 4016 power generation diesel product which ranges from 1.1 MW to 3.0 MW and serves the global Caterpillar dealer network.

• Gathered Voice of Customer and Voice of the Business input to define the customer identifiable value-added features to determine new product introduction priorities.

• Lead commercial aspects of new 3500 diesel power generation product ramp up at a new Caterpillar facility in China.

• Directly managed 15 worldwide product price lists spanning five Caterpillar production facilities and two product brands.

• Managed relationships with multi-faceted team members from engineering, sales, manufacturing, project management, and accounting.

Regional Sales Manager for California, Nevada, Arizona, Oregon, Washington, Alaska, and Hawaii

Caterpillar Inc.

Electric Power Division (May 2009-Sept. 2012)

Los Angeles, California.

• Managed power generation engine sales for large diesel power systems.

• Consistently exceeded annual sales plan including revenue and profitability objectives. Achieved

$62M sales revenue (139% of plan) during final period in this role.

• Developed key end user relationships in the healthcare, datacenter, and municipal markets for customers such as Google, Microsoft, Equinix, i/o Data Centers, LA County Sanitation District, and Kaiser Permanente.

• Assisted Caterpillar dealers in developing increased sales capability by leading benchmarking efforts and sharing best practices in distribution.

• Led assigned Caterpillar dealers with sales strategy planning, supported rollout of new products, and communicated marketplace and competitive activity to key Caterpillar personnel.

• Assisted Caterpillar dealers with analyzing product application, configuration, and utilization that provides the best solution for a customer.

Territory Sales Manager: California, Arizona, Nevada, and Hawaii, Caterpillar Inc.

Electric Power Division (August 2005-May 2009)

Los Angeles, California.

• Generated over $30M sales for all Caterpillar power generation products in Southern California and the Pacific including Guam and American Samoa territories.

• Consistently met or exceeded annual sales plan including revenue and profitability objectives.

• Identified and communicated best practices for Caterpillar dealers for Rental fleet management, small stationary generator sales, and large stationary gas and diesel generators sales and application.

JOEL T. MARTIN 949-***-**** add5m0@r.postjobfree.com Atlanta, GA

• Assisted Caterpillar dealers on unit sales annual forecast, rental & used equipment strategy planning, and California Air Resources Board stationary and portable (rental) equipment emissions permitting.

• Led all activities related to air emissions in California for Caterpillar engines.

• Completed Rental Operations and Systems Operations Reviews for target dealers.

• Coordinated rollout of new products to the marketplace.

• Led dealers through long term strategy planning for product portfolio (Vision 2020). Marketing Consultant for Emissions Retrofit Solutions Caterpillar Inc.

Product Support Division (May 2002-July 2005)

Peoria, Illinois.

• Founding team member at Caterpillar which developed the business charter and long-term core strategic objectives with key business assumptions, and customer, and Cat dealer key inputs.

• Responsible for all technical and commercial activities for mobile and stationary emissions control systems for retrofit applications.

• Exceeded $20M in sales within the first 18 months.

• Co-designer of patented stationary SCR system (US patent 2004/0265198 A1). Sr. Engine Development Engineer

Caterpillar Inc.

Technical Services Division (Oct. 1998-May 2002)

Peoria, Illinois.

• Responsible for all aspects of engine development of Caterpillar 9-12L diesel engines (for on- highway truck, marine, generator, and machine applications).

• Developed diesel engines to meet US EPA emissions requirements for off-road equipment (US EPA Tier 2/3), marine (IMO), and on-highway truck (EPA 2004) applications. Manufacturing Engineer

Intel Corporation

Rio Rancho Fab 7/9/11 (April 1996-Sept. 1998)

Albuquerque, New Mexico

Manufacturing engineer in Dry Etch at Fab 7/Fab 9/Fab 11 where flash memory and computer processors were produced in the largest clean-room factory in the world.

Responsible for over 30 pieces of complex, high-value semi-conductor equipment assets including production planning for effective utilization, maintenance cost control, and technical personnel training and resource allocation.

Led key implementation projects for equipment capacity improvements, ergonomics & safety improvements, and process control improvements for reduction of defects per unit. JOEL T. MARTIN 949-***-**** add5m0@r.postjobfree.com Atlanta, GA Research Engineer

Southwest Research Institute

Advanced Engine & Vehicle Research, Automotive Division (June 1995-March 1996) San Antonio, Texas

• Developed and demonstrated alternative-energy hybrid, hydraulic energy storage and recovery system for a vehicle propulsion system under the U.S. Partnership for a New Generation of Vehicles program funded by US Environmental Protection Agency. Engine Research & Development Engineer

Allison Gas Turbine

Engineer in training (1991-1995)

Indianapolis, Indiana

• Cooperative Education in Engineering Program (Purdue University and General Motors) Supported engineering teams on gas turbine engine research, development, and test programs under the Purdue University/Allison Gas Turbine Co-operative Engineering Education program.

• Test engineer in the areas of engine vibration analysis, bearing design & analysis, failure analysis, and new engine program support.

• Testing and reporting included in-flight engine qualification testing in accordance to Federal Aviation Administration new engine qualification requirements.

• Completed work rotation session in manufacturing for production of Allison Model 250 (Rolls-Royce M250) turbine engine.

PERSONAL & PROFESSIONAL ACTIVITIES

Engine Manufacturer’s Association:

- Caterpillar’s Representative, Diesel Retrofit Committee (2000-2001)

- Caterpillar’s Representative, SCAQMD Proposed Rulemaking 1110.2 (2008-2009)

• Member of Southern California chapter of 7x24 Exchange

• Completion of Karrass Effective Negotiations seminars

• Six Sigma Green Belt Certified, Caterpillar, Inc.

• Member of Car Care Ministry at Heritage Christian Church-Fayetteville, GA EDUCATION

• Bachelor of Science in Mechanical Engineering, Purdue University, West Lafayette, IN (1995).

• Graduated with honors and member of Pi Tau Sigma-International Mechanical Engineering Honor Society.

• Purdue University & Allison Gas Turbine Cooperative Engineering Program, West Lafayette, IN and Indianapolis, IN (1995).

JOEL T. MARTIN 949-***-**** add5m0@r.postjobfree.com Atlanta, GA PUBLICATIONS and PRESENTATIONS

• Co-author of a patent in the manufacture and design of advanced selective catalytic reactor.

• Invited speaker at over 30 professional meetings.

• Author of over 20 internal (Allison Gas Turbine, SwRI, and Caterpillar) technical documents. PERSONAL BACKGROUND

Born in Valparaiso, Indiana with a family farming background. I have travelled to over 20 countries and lived in 6 of the US states. My interests are centered on outdoor activities that include kayaking, power boating, and sailing.

REFERENCES

Available upon request.

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