JULIA GOLUB

*** *** ******, *** *** * Oakland, CA 94606 * T: 347-***-**** * E: add4v3@r.postjobfree.com

Experience: AKQA San Francisco, CA

**** – Present Associate Media Director

• Managed $100MM in annual media spend from fiscal planning strategy stage to execution across 3 Clorox Studios

• Oversaw creation, presentation, and execution of all interactive media planning and buying efforts including identifying key trends, online media mix and planning strategies, buying/negotiation strategies, monitoring/optimization and reporting

• Served as the lead touchpoint for clients as well as cross-functional teams including Analytics, Paid Search/SEO, Social, and the AKQA Trade Desk

• Led the development and presentation of quarterly State of The Union presentations to client containing key media learnings and takeaways from past campaigns

• Mentored junior team members in current roles as well as career development and industry knowledge ZIMMERMAN ADVERTISING Fort Lauderdale, FL

2018-2019 Associate Media Director, Digital

• Led the development of client digital media strategies, including display/OLV, paid search, paid social, programmatic, and emerging platforms across a set book of business including national and regional retail clients

• Partnered with clients in the development of budget allocations, as well as planning priorities and parameters

• Created and implemented Core Values and Manifesto for Zimmerman Digital Media team

• Owned the responsibility of keeping internal teams and clients closely updated on digital media and marketing trends and developments

TMP WORLDWIDE Miami, FL

2017-2018 Account Director

• Built comprehensive digital marketing strategies and solutions for world-renowned global and national clients such as Disney and Nestle

• Managed relationship with agency’s largest client, ranging from day-to-day needs to education on constantly evolving portfolio of TMP software solutions and the ever-changing digital landscape

• Grew client business quarterly and YoY by offering custom solutions and constant improvement against multiple and varying client KPI’s

• Executed, optimized, and measured success of multi-channel programs ensuring client business goals were met while maximizing utility of, and growing client exposure to, TMP software platforms

• Developed both new and long-standing client relationships through flawless account management and delivery on objectives

REVLON, INC. Miami, FL

2016-2017 Associate Global Brand Manager, American Crew & d:fi

• Developed adaptable campaigns and diffusion plans for international markets with varying distribution models for new product launches and promotions in support of cohesive brand image and geared towards growing American Crew business worldwide

• Managed all agency relationships as they pertain to American Crew brand including creative, public relations, and social media

• Created content calendars and executed social media content strategy with assets focused on engaging dual audience of stylist and consumer followers and clientele resulting in 100% growth of following YoY

• Premiered several successful national marketing initiatives targeting college students in collaboration with global education team and campuses across the US, culminating in a partnership with Berklee College of Music ending in August 2017

• Analyzed and presented campaign results, learnings, and key upcoming activation initiatives to global marketing and education leadership teams

L’OREAL USA New York, NY

2015-2016 MBA Intern, Redken US Operations Marketing

• Managed brand P&L, forecasting, and stock inventory for all promotional activities and product launches of Redken Haircolor product lines

• Developed and executed clear brand building plans in line with the objectives of the division including: 3 year marketing plan, new product launches, promotions and communication strategy

• Interfaced with 200+ key salons, stylists and distributors for understanding of market trends and competitor activities

• Conducted marketing research, follow up on campaigns and launches, and provide Senior Management team with regular quantitative and qualitative reports RICH RELEVANCE, INC. New York, NY

2014 Campaign Manager, Advertising

• Managed upward of $9MM in revenue for top 5 P&G brands’ campaigns running on Target and Costco, as well as corresponding client relationships

• Directed production process for custom ad units utilizing feedback from client agency and brand teams

• Analyzed and presented key campaign success metrics to clients post launch, including sales lift and expanded findings made possible by Rich Relevance robust data analysis platforms THE WALT DISNEY COMPANY New York, NY

2013-2014 Digital Advertising Account Manager

• Created and presented comprehensive opportunities to clients across Disney Interactive portfolio of sites including Entertainment, Family, Mobile and Gaming properties to drive sales

• Led internal and external production processes of custom ad units and sponsorships

• Collaborated with internal stakeholders including Inventory, Campaign Operations, and Production, to recommend, execute, and monitor optimization strategies resulting in full recognition of revenue

• Built wrap-up presentations analyzing key successes and findings for client campaigns, including discovery of opportunities for incremental account growth of over $1MM worth of client spending 2012-2013 Digital Sales Associate

• Engineered content, social, video, and mobile-driven solutions across Disney Interactive properties for clients such as Kraft, Mondelez, Toys R Us, Verizon FiOs, and Unilever with the help of Planning Team

• Pitched, won, and implemented Mondelez’s premiere program led by Disney Interactive for Honey Maid Grahamfuls, tied to a highly successful cross-platform sponsorship surrounding Phineas & Ferb

• Oversaw implementation and optimization of campaigns across multiple screens including online, mobile, and social while working with counterparts on TV and radio to create holistic and cohesive programs

ABOUT.COM New York, NY

2010-2012 Account Manager, Client Services

• Developed and presented overall advertising strategy to clients utilizing user data research, audience metrics, and analysis of past performance across specific advertisers

• Crafted media plans and pitch decks for RFP responses including pulling inventory, finding research against client's target audience, and developing pricing strategy while incorporating campaign objectives

• Managed day-to-day relationships with clients and discussed campaign progress, client goals, and optimization strategies while continuously seeking up-selling and renewal opportunities Education: NEW YORK UNIVERSITY New York, NY

Leonard N. Stern School of Business, The Langone Program May 2015 Master of Business Administration

Specializations in Marketing & Strategy

UNIVERSITY OF MICHIGAN Ann Arbor, MI

April 2007 Bachelor of Arts, English Language & Literature Member, Delta Phi Epsilon Sorority

Contact this candidate