Senior Sales & Marketing Professional

DON MAST

SUMMARY

Highly accomplished, top-performing Sales and Marketing Professional with over 20 years of progressive experience as an Award-Winning Executive, Multi-Million Dollar Sales Producer, Co-Founder of Ruff House Marketing, Podcast Storyteller, Teacher, Baseball Coach, Father, Husband, Vintage Collector, and Animal Lover. Recognized companywide for excellence in building long-term partnerships throughout all client and corporate levels, and for creating simple and effective tools to streamline processes, drive best practices, and exceed all goals in service, sales, and profit. Multicultural background and history of Success in the Software and Creative Industries. Skilled in Sales, Business Development, Marketing, Public Relations, Fundraising, and Investing. KEY HIGHLIGHT

• Demonstrated ability to streamline operations that increased productivity and efficiencies.

• Key strength is the ability to work cross-functionally to drive collaboration to bring teams together for alignment and rapid execution.

• Excellent qualifications in strategic planning with comprehensive knowledge of management, organizational development, team building, and project execution.

• Driven and passionate individual that strives to excel at all levels.

• Leveraging keen sales acumen, forward-thinking marketing strategies, and alliance-building skills to capture top-producing sales contracts and realize sustained revenue growth.

• Establishing solid and trusting partnerships through exceptional relationship management abilities. CONTACT

1230 22nd Avenue,

Altoona, PA 16601 USA

Home: 814-***-****

Mobile: 814-***-****

**********@*****.***

PROFESSIONAL EXPERIENCE

CO-FOUNDER May 2019 – Present

Ruff House Marketing –Altoona, PA. (www.RuffHouseMarketing.com) Co-found and direct start-up and growth operations with a focus on 360 Virtual Tours and Drone services, Marketing Consulting, Website Development, Video Production, Branding, Fundraising, Publications, Social Media, Digital Marketing and Consulting.

SENIOR SOLUTIONS CONSULTANT FOR NEW BUSINESS Mar 2014 – Present Canary Labs –Martinsburg, PA.

Experience, results-driven Project Manager and Sales Consultant, helping to deliver world-class solutions in large industry sectors. Leveraging professional experience in securing new business by delivering quality solutions in the Big Data industry, by providing data historian and trending solutions to the Oil & Gas, Power & Energy, Water & Wastewater, Manufacturing and other various industries that need to improve process data collection and analysis. Canary Labs, the leading software solutions and services company is focused on delivering world-class, real-time data historian and trending solutions. Organizations worldwide rely on Canary Labs open, flexible, and high-performance software to improve process metrics and increase the agility, efficiency, and reliability of data access. Our solutions drive more informed, confident decisions resulting in better results from your people, processes, and technology. Canary Labs has successfully installed more than 18,000 solutions in over 52 countries. Multi-Million Dollar Sales Producer with Canary.

ADVERTISING AND BRANDING SPECIALIST July 2013 – Mar 2014 84 Outdoor –Altoona, PA. “The Billboard Guy”

Obscurity is the single biggest killer of businesses! Successfully and proactively created “The Billboard Guy” as my professional my branding with a goal to help businesses break through all the advertising clutter and reach the increasingly mobile customer. Orchestrated powerful advertising campaigns with value to market 84 Outdoor billboards for rent in Pennsylvania and 9 other states. Consistently managed and oversaw 84 Outdoor’s social media including Twitter and Facebook accounts. AREA OF EXPERTISE

Performance Management

Relationship Building

Marketing, Client Development

Idea Facilitation

Coaching

Organizational Development

Change Management

Personal Effectiveness

Event planning

Healthcare, Sustainability

Budget Management

Communication

Focus Group Facilitation

Advanced Computer Skills

Sales Proposal Writing

Mass Media and Internet

Communications

Sales Strategies

Non-Profit Fundraising

Training

Media Planning & Buying

Human Resources Recruitment

BUSINESS ADMINISTRATION INSTRUCTOR Sept. 2012 – July 2013 YTI Career Institute –Altoona Campus, Altoona, PA. Communicated, mentor and empowered committed students who were actively taking a journey on their chosen career paths through practical industry modeled learning. Used best practices in creating exciting classroom environments that prepare recent high school graduates and adults for rewarding careers. Leveraged expertise in creating class programs, monitor learning process and tailor course materials to the levels and needs of individual students, which will ultimately allow students to become employable, and technically proficient. Utilized professional skills in leading candidates to become highly developed business professionals. Delivered courses such as Leadership, Marketing, Management, Total Quality Management, Entrepreneurship, Human Resource Management, Business Law & Ethics, Project Management, Professional Development, Customer Services, Retail Management, Business Case Studies, and Managerial Accounting.

ACTING DISTRICT MANAGER AND ACCOUNT MANAGER 2007 –2012 Coca-Cola Enterprises, Ebensburg, PA.

Collaborated closely with staff on daily sales & promotion activities including a presentation of customer marketing agreements. Facilitated sales training for all employees. Proactively supervised and oversaw routes for other managers during vacations or sick days. Sold incremental displays and equipment placements; sold in promotional programs and ensured dealer compliance. Directed and successfully maintained appropriate inventory, company assets and point of sale, ensured accounts met merchandising standards, determined stores' product needs, placed and transmitted appropriate orders in conjunction with existing geographic sales routes. Downsized due to economic conditions, January 2012.

MARKETING EXECUTIVE 2006-2007

Cox Television WJAC TV 6 NBC Affiliate, Johnstown, PA. Grew WJAC’s business by managing 55 regional broadcast television advertising clients. Oversaw and developed plans that combined NBC television programming along with unique WJACTV.COM internet advertising components.

SENIOR MARKETING EXECUTIVE 2004-2006

Adelphia Media Service & Comcast, State College, PA. Improved efficiency by managing 150 national and local cable television advertising clients. Conducted research along with customized marketing plans and strategies for each client. Composed television commercial scripts.

PROFESSIONAL SKILLS

Pro-active

Excellent Communicator

Self-Discipline

Active Listening

Positive Language

Managing Objections

Planning and Preparation

Highly Organized

Team Player

Fast Learning

EDUCATION

Penn State - Altoona Campus 1995-2001, Business Administration, Marketing / Healthcare Marketing Regularly participates in professional development / continuing education courses and programs. COMMUNITY SERVICE

Treasurer, Altoona First Southern Baptist Church 2007-2020 Baker Mansion 360 Virtual Tour & Drone Project 2020 Blair County Historical Society Board Member 2020-2021 Control System Integrators Association Award Task Force Committee 2016 – 2018 Coach, Marketing Manager & Board Member for East End Little League Baseball 2007 – 2013 Seasons ERA Sports Inc. Travel Baseball Coach 13/14/15U Teams 2007 – 2013 Seasons Blair Recreation Commission Soccer Coach-Altoona, Fairview Team 2006 Season Kirk Cameron, Matt Ward, Randy Stonehill “Faith Night” Altoona Curve Event Organizer 2006 Event Russ Taff Christian Concert “Faith Night” Altoona Curve Event Organizer 2005 Event Conemaugh Valley Baptist Association Keystone Country Festival Vendor Management 2005 Event The Penn State Leadership Honors Society of Omicron Kappa Society Lifetime Honor City of Altoona Goodman Trust Advisory Committee 1999 – 2001 Term City of Altoona Sesquicentennial Committee Member 1999 – 2000 Term PENNDOT Statewide Management Seminar Guest Speaker, Topic: “Customers” 1998 Seminar Altoona City Council Candidate 1997 Ballot

HOBBIES & INTERESTS

Phonographs

Civil War tintypes

Old cameras from the late

1800's early 1900s

Passionate about reading books

such as Whitman, Longfellow,

Hemingway, Thoreau and

Fitzgerald

SOCIAL

linkedin.com/in/donmast/

twitter.com/LeaderAtWork

facebook.com/donald.mast.10

instagram.com/leaderatwork/

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