Michael Goodz

**** ******* ****

Garnet Valley, PA 19060

610-***-****

add48g@r.postjobfree.com;

Summary

I have a long-standing accomplished career of B2B Sales Management experience. Customer portfolio includes distributors along with both large and small format retail accounts. My responsibilities include the development and implementation of market plans and strategies. I have developed annual operating plans that benefit the overall marketplace direction. I have worked with the customer to develop and maintain strong, valued relationships. This includes the implementation of marketing calendars, the interpretation of marketing trends and managing local contractual obligations.

Areas of Expertise

* Sales Director * Distributor Management

* New Product Development * Brand Development

* Contract Negotiation * Budget Management

* Start Up Companies * Training and Development

WORK EXPERIENCE:

Regional Sales Manager/Key Account Manager

Uptime Energy October 2019-January 2020

Develop/Manage Distributor Partner Network and Key Accounts in Mid Atlantic

oPrimary Distributor responsibility Honickman Group ((9) Sales Facilities (CDDV, CDNC, CDAC, CD-Salisbury MD, CDGB, CDP Landover, CD Springfield, VA, CD Richmond, VA, CD Norfolk, VA

oRegion Geography- Southern NJ, PA, DE, MD, VA, NC, SC, WV

Manage/Initiate/Solicit Chain Retailer Account contact to present brand for authorization/distribution

oCurrent Account Responsibility with distribution- Acme Markets, Giant Landover, Royal Farms, Rutter’s, Highs of Baltimore, Dash In

Hire and Manage Local Field Sales Team

National Sales Manager

Vink & Beri (BARE NATURE Vitamin Teas and 100% Juices ) January 2018-October 2019

Develop/Manage Distributor Partner Network across the USA

Initiate/Solicit Chain Retailer Account contact to present brand for authorization/distribution across USA

Established approx. 6,000 points of distribution and cultivated an effective business relationship with Grocery Chain Accounts customers to include Albertsons/Safeway-(SoCal, Southwest. Denver, Eastern, Acme Markets, Shaw’s), Ahold / Delhaize- Giant Landover, Giant Carlisle, Food Lion, Hannaford), Tops, Save Mart/Lucky’s/Food Max, Gordan Food Service Stores, Acme Markets (OH), Dave’s Supermarket (OH), Food City (VA), Pete's Fresh Market (Chicago Land), Sendik's (Milwaukee, WI area), United Supermarkets-Market Street (TX), Tops Friendly Markets (NY, Western PA), SaveMart-Food Maxx-Lucky's (CA),

Associated Food Stores, HEB-Central Market (TX), Best Yet Market (NY), Redner’s Markets (PA), select IGA's, Buehler's (Western OH) and Key Foods (N. Jersey/NY/CT), King’s Markets (NY/NJ), Big Lots!, Kroger and Kroger Banners, Sam’s Clubs Roadshow

Hire and Manage National Field Sales Team

Director of Sales-East

Original New York Seltzer, Bell Gardens, CA August 2016-October 2017

RESPONSIBLIITEES/ACCOMPLISHMENTS:

Develop/Manage Distributor Partner Network in East/Northeast

Initiate/Solicit Chain Retailer Account contact to present brand for authorization/distribution

In year #1 secured 1,000 points of distribution and attained promotional calendars in Christmas Tree Shops (90+ stores) (National), Acme Markets (PA/NJ/NY/NY/MD) (180 stores), Giant Eagle (PA/OH/WV/MD) (200 stores), Tops Friendly Markets (NY/VT/PA) (181 stores), (SRS) Shoprite (32 stores) (NY), (Inserra) Shoprite (NY/NJ) (22 stores), Best Yet Markets (L.I. NY) (30 stores), King Kullen (L.I. NY) (32 stores), Acme Fresh Markets (OH) (16 stores), Discount Drug Mart (OH) (73 stores), Dave’s Market (OH) (19 stores), Heinen’s Market (OH, MI) (8 stores)

Manage Field Sales Team in East Northeast (1 RSM, 2 ASM’s)

National Account Sales Manager-East

Neuro Brands, Burbank, CA Sept 2011-August 2016

ACCOMPLISHMENTS:

Established 20,000 points of distribution and cultivated an effective business relationship with Grocery, C&G and Drug Key Accounts customers to include Supervalu (4 banners), Albertsons (2 banners), Ahold (3 banners), A&P (4 banners), Delhaize (2 banners), Wegmans, Tops, Winn Dixie/ BILO (3 banners), Publix, Kangaroo Express-Pantry, Wawa, Sheetz, Circle K Southeast, Circle K (OTR), RaceTrac and Rite Aid with local distributor network Polar Beverage, Pepsi-NY, Snapple Distributing, NJ/NY, Canada Dry Delaware Valley, Canada Dry Potomac and Cheerwine (Carolinas) the largest Independent Bottler customers on the East Coast

Manage promotional process from the planning stage, to development to execution ensuring all retailer timelines are met with maintaining consistent communication

Flawless planning with local distributor to ensure maximum execution

Execution and tracking of National Accounts headquartered outside of East/South with local distributors

Key Account Sales Executive/Region Sales Manager

Mistic Beverages/Tri-Arc Beverages/Cadbury Schweppes Americas Beverage/Dr Pepper Snapple Group

April 1993-August 2011

ACCOMPLISHMENTS:

Cultivate and maintain effective business relationship with Grocery, C&G, C&C and On-Premise Mid-Atlantic Key Accounts customers with local distributor network Canada Dry Delaware Valley and Canada Dry Potomac two of the largest Independent Bottler customers

Developed a Snapple In-Line warm shelf merchandising system implemented into 200 Grocery store beverage sections blocking out 8’-12’ vertical sets creating maximum shop ability and increasing sales for all packages

Developed, implemented IRC program with various C&G channel accounts increasing sales 8%-10% in key selling periods

Manage promotional process from the planning stage, to development to execution ensuring all retailer timelines are met with maintaining consistent communication for all brands

Flawless planning with local distributor to ensure maximum execution for Snapple,

Nantucket Nectars, Mistic, Stewart’s, Yoo-hoo and Venom Energy

Sponsorship, Media/Advertising Manager

ACCOMPLISHMENTS:

Local market point person managing Snapple and Nantucket Nectar Outdoor and Radio local buys totaling more than $1,000,000 annually

Created $100,000 in value added media between Outdoor and Radio local buys

Local market point person managing Philadelphia Eagles and LiveNation local sponsorship valued more than $750,000

Developed, planned, and executed local marketing promotions Snapple- Eagles “Coin Toss Kid”, Snapple

Eagles “Tackling Cancer” (raising more than $150,000) for Thomas Jefferson University

Hospital and Live Nation consumer events for 10 years

Education: Philadelphia University, Bachelor of Science-Business Administration-May 1979 Graduate

SKILLS: Proficient in Microsoft Outlook, Word, Excel, Power Point, Adobe, CRM, AC Nielsen and IRI

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