PERSONAL SUMMARY
Dynamic and results-oriented professional with more than 14 years’
experience in various disciplines both in home country and in UAE, who is desirous to work in a rewarding position that offers the opportunity to play a key role in Business Development and Marketing and Office Administration. She seeks to use her academic capability, her extensive experience, utilizing her tools of trade and core skills for the benefit and outstanding success of the organization. As a team player who is full of zest, she is looking to take her career to the next level. PROFESSIONAL EXPERIENCE
KENTECH GROUP (Dubai, UAE)
Business Sales Analyst
June 2018 ‘til date
As a Business Sales Analyst in Kentech, I reported to the CEO and played a key role in supporting the Global Business Development and Marketing Team in the following areas:
Registrations and Pre-qualifications (PQ) Subject Matter Expert
• Increased the organization's visibility with diverse clients by proactively & successfully registering & prequalifying with major & key NOCs, IOCs, and main EPC contractors across the globe. Managed global client relationships relevant to registration and prequalification, maintaining an extensive network of contacts to ensure inclusion in their Approved Vendor’s / Contractor’s List for required work categories resulting in increased eligibility in participating in Tenders/ Bid exercises. (through online vendor / Supplier /Contractor registrations, e-sourcing, e-procurement portals (SAP Ariba, Oracle, IBM, ERP, MAXIMO, etc.), via email, by hand- hard copies).
• Increased the number of RFIs / RFQs participated as well through extensive scanning of the market for new and upcoming tenders
(via clients e-sourcing / e-procurement portals monitoring, websites, research databases, and news).
• Generates and circulates the deliverables list and works cross- functionally with different departments and other SMEs across different service lines, follows up progress, collects and transmits request for additional information and review to ensure completeness of the submission package.
• Introduced & maintained a comprehensive register, PQ document coding and central email to record, track & monitor all Prequalifications and their status, reviewing and ensuring completeness and on time submission of PQ packages ; consistently commended for meeting deadlines, great attention to detail & accuracy.
• Ensured that the organization’s information and details with clients are updated regularly and maintained globally.
• Developed a comprehensive Master Database for Registration & Prequalification submissions, covering a wide range of company CATTLEYA EXCONDE
Business Sales Analyst
Registration & PQ Expert
CRM Salesforce Power user
Sales and Marketing IMS
Procedure SME
Research Databases Power
user
Global Business
Development / Sales and
Marketing Team Support
Proposals Support
Office Administration
CONTACT
Dubai, UAE
Mobile No.: +971*********
Home Country: Philippines
Email Address:
add46v@r.postjobfree.com
Linked In:
Linkedin.com/CattleyaExconde/Busin
essSalesAnalyst
EDUCATION
BACHELOR OF SCIENCE IN
INDUSTRIAL ENGINEERING
Polytechnic University of the
Philippines
Graduated April 2005
information & documentations, organized for ease of access of the BD Team who utilizes it globally via Box Application.
• Hired, trained, managed & directed junior sales analysts who successfully prequalified our regional offices with clients globally. Key Account Management Program and Market Research
• Worked closely with the CEO in setting up a new Key Account Management Program called CLIENT CONNECTIONS which created a cultural shift within the organization to involve all stakeholders in communicating with key clients, recognizing how each can add value by leveraging on existing processes, procedure and relationships.
• Led the Market Research efforts for the Business Development Team and Leadership Team; preparing specific research data and investigative papers on key clients and kept the Team abreast by circulating weekly notes on general market news/trends.
• Power user and in-house expert of 3 databases; identified how best to utilize them, resulting to maximized usage of the platforms for data analytics, research and market information; managed the licenses and contract renewals and reduced the number of databases subscribed to thereby lowering cost of the Department. Power User of Salesforce CRM System and Sales & Marketing IMS Procedure Subject Matter Expert
• Contributed and deployed several Sales process workflows & system enhancements, working cross-functionally with IT in gathering, understanding, & analyzing business structure, requirements & user stories; translating them into workflow specifications in order to develop the technical design in the Salesforce environment ; and worked to continually streamline the process for maximum utilization of the CRM system.
• Contributed in the enhancement implementation activities via User Acceptance Testing, System Test Plan, Results verification, Troubleshooting, Communication, Deployment, Presentation, Training & Implementation to diverse audiences, as well as preparation of user guide, help related materials and process documentation.
• Delivered and maintained Sales Analytics (Reports & Dashboards), Campaign Management, for the organization and its 3 service lines, ensuring Sales data integrity thru regular data audits resulting to accurate reporting and aligning them as per changes in business structure and requirements.
• Acted as first point of contact for system requests, and troubleshooting system errors (working in collaboration with IT to resolve day-to-day Salesforce related issues).
• Introduced the Sales and Marketing IMS Procedure to new members of the Global Business Development Team and described how these procedures are embedded into the CRM Salesforce System, and accordingly trained them as new Salesforce Users
• Involved in updating and aligning the Sales and Marketing IMS Procedure with any changes in the organization (structure, TRAININGS
Anti-bribery Refresher – Third
Party Due Diligence
March 2020
By TRACE / Kentech
Anti-bribery Compliance Training
for Employees
June 2018
By TRACE / Kentech
H2S Awareness & Escape Level (2)
as per ADCO Requirement
August 2017
By Safety Zone S&S Consultancy, Abu
Dhabi, UAE
ISO 9001:2015 & 14001:2015
Awareness and Internal Auditors
Training
August 2017 28th – 29th November
2016 and 11th April 2017, By Intertek, Abu
Dhabi, UAE
SAP (Power User of Sales
Distribution Module)
16th - 20th October 2016
By Abacus Consulting, Pakistan HQ
Office
Engineering for Non-Engineers
10th December 2015
By Management Development Center
- Descon Training, Abu Dhabi, UAE
Management Development
Program
6th – 7th December 2015
By Management Development Center
- Descon Training, Abu Dhabi, UAE
processes and other business requirements) and translating them into Sales workflows in Salesforce as system updates or enhancements.
Went above and beyond my duties:
• Supported the Proposals Team with several Proposal Submissions
(Coordinated Technical Package Preparation and compilation of both Technical and Commercial Packages ensuring completeness for submission) and provided Sales data and reports to Finance Department on ad-hoc basis.
DESCON ENGINEERING (Abu Dhabi, UAE)
Marketing and Business Development (Senior Engineer) October 2015 ‘til June 2018
Played a key role with all marketing initiatives by increasing brand awareness and recognition through effective marketing, communication and PR activities and worked closely with the Business Development Manager and Head of Business Unit in identifying rising opportunities and build new and long-term relationships with prospects and existing clients.
Marketing, Communication and PR
• Actively promoted and enhanced the company’s business and reputation through close interaction with selected media and publishers
• Intimately involved in the writing up of marketing literature; producing (writing news/editorials, interviews, slogans, etc.) and distributing approved press releases to relevant media contacts
• Developed client awareness through execution of all branding activities for the company thru management of marketing strategies including advertising and promotional materials in line with the company policy and branding
• Managed the company’s online portal, keeping it up to date and Lead the way with social media.
• Managed subscriptions list and internal communications- production and sending out of company newsletter
• Communicated with Event Organizers, Event Suppliers, arranged registrations for attending industry exhibitions and other events
(local / international)
Business Development
• Established and strengthened client relationships and partnerships through consistent client visits to better understand their current and future requirements ; responding quickly and efficiently to all their enquiries
• Developed a database of qualified leads and prospect clients through referrals, cold calling, direct mail, and networking to identify important decision makers and initiate and develop key relationships. Delivered presentations to individual or diverse group of audiences including senior executives
TOOLS OF TRADE
SALESFORCE (CRM)
Research Databases : Global Data,
MEED.com /MEED Projects, DMS
SAP Ariba, IBM, Maximo, etc.
Insightly (CRM)
SAP (Sales and Distribution
Module)
BOX Application
Microsoft Office Suite
Telecommunications and digital
systems (Social Media, Online
Portals both Internal and External,
etc.)
CORE SKILLS
Strong research and analysis skills
(ability to interpret complex
information, data, news and
research quickly)
Excellent written and verbal
communication
Technical Writing
Ability to work independently as
well as work collaboratively with
cross functional teams
Presentation skills
Business acumen
Negotiation & Persuasion skills
Ability to work in a fast-paced
environment
Driven to deliver
Multi-Tasking
Organization Skills
Strong Interpersonal Skills
Discrete and ethical
• Ensured that all opportunities are explored, captured and potential new markets and diversification opportunities are identified by working closely with the Business Development Manager and management in reviewing business plans and strategies against actual results and formulating an improved and more effective marketing strategies
• Worked closely with the Business Development Manager in the efficient utilization of the Department Budget while effectively implementing marketing and business development initiatives and strategies
• Performed market intelligence through monitoring ongoing and upcoming opportunities, key clients, competitive activities to keep abreast of changes in the marketplace (via MEED.com and MEED Projects, SAP, etc.) and provided reliable feedback to the management
• Managed over all pre-qualification requests from clients, enlistments and major registrations to ensure Company’s eligibility to participate in bidding.
• Prepared synopsis after carefully reading and analyzing the RFTs / ITBs documents and obtain feedback from concerned people to assist management for decision on bid(s).
• Participated in trade shows, industry events, customer entertainment activities, sales meetings, training programs and conferences as directed.
• Maintained and managed business development database with the utilization of a CRM (Insightly), keeping track of all prospects, existing and potential clients in attempt to convert to new revenue as well as re-establish relationship with inactive clients; recording progress of client visits and relationships
• Perform studies and analysis in order to provide various reports
(business generation, workload charts, client and strategy presentations, etc.) to the management in decision making related to business growth.
OTHER SIMILAR PROFESSIONAL EXPERIENCES IN UNITED ARAB EMIRATES: CHINA PETROLEUM ENGINEERING CO. LTD. (MIDDLE EAST) (Dubai, UAE) A subsidiary of China National Petroleum Corporation (CNPC) Business Development and Marketing Coordinator cum Proposal Coordinator
August 2013 to September 2015
Role Summary:
Reported to the Business Development Director and fully integrated with all team members while supporting all business development and marketing efforts and initiatives, helping to increase client acquisition by developing and nurturing the lead generation database and supporting all aspects of the BD process such as facilitating timetables, attending events, conducting extensive market research, developing presentation and branding materials, coordinating with outside resources while maintaining up to date knowledge of market industry trends. Execution RECOGNITION
Employee of the Month
January 2017
Descon Engineering
LANGUAGE
English - Fluent (Writing, Reading
and Speaking)
Tagalog – Native
LICENSE
Holds a valid UAE Driving License
PERSONAL INFORMATION
Nationality:
Filipino
Current Visa:
UAE Residence Visa
REFERENCES
Available upon request.
of PQs, RFIs and support RFP completion, coordinating across multifunctional departments for the preparation of proposal documentation and ensuring timely submission and archiving. EMIRATES FALCON INDUSTRIAL AND ENGINEERING (Abu Dhabi, UAE) BD and Marketing cum Executive Support and Administration October 25, 2009 to February 1, 2013
Role Summary:
Worked closely with the Commercial Manager in managing both the company’s and our principals’ (Overseas Manufacturers represented in UAE) Registration and Pre-qualification with ADNOC Group of Companies and major EPC Contractors; supporting Proposals in following up with vendors on quotations and drafting them into official offer to clients. Liaised with Clients together with Senior Sales Executive and Business Development Manager to establish relationships and scan new project opportunities. Worked closely with the team in our ADIPEC exhibitions preparations and participations, as well as performing other duties such as executive support to the CEO, handling HR, Administration and Accounts activities.
PROFESSIONAL EXPERIENCES IN PHILIPPINES:
USAIRWAYS (Airline): Advanced Contact Solutions Inc. (Alorica) Workforce Management Analyst
June 18, 2007 to September 7, 2009
Role Summary:
Responsible for the daily efforts to provide real-time monitoring via available tools (Avaya CMS Supervisor, etc.) and workforce management techniques to make intra-day adjustments in an effort to maximize resource efficiency and achieve service level goals / business objectives. Perform continual analysis of current performance (noting recent historical trends) and conduct real-time re-forecasting to make necessary adjustments in staffing plans and coordinate with Operations teams to achieve service level goals / business objectives for a multi-site operation.
Ionics EMS, Inc. Philippines - (New Product Introduction Department) Planning and Control Supervisor
June 2006 to June 2007
Role Summary:
Worked closely with the Production Supervisors, Engineering, Materials Operation Shipping and Scheduler to ensure that the production schedule in the facility is on track each day to meet Customer ship dates
/ times. Ensured raw materials are available, work orders are assembled, and finished product produced meets quality standards and customer expectations. Responsible for strict adherence to published production standards and Company policies.
Philip Morris Philippines Manufacturing Co.
Manufacturing Technician
August 2005 to March 2006
Role Summary:
Operated and maintained assigned Cigarette Maker Machines (Protos 80, 90 and 100), while reporting and documenting products and process non-conformance and machine malfunctions and recommending corrective actions. Qualifies machine for production following a preventive maintenance or a repair and performs adjustments or minor repairs of machine. Generates and maintains procedures for machine operation and process. Performs the training associated to these procedures.