Social Media Graphic Designer

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Experience

Bandier – New York, NY

Associate Creative Director, 2020

Led brand Creative Direction across all brand channels, positioning, content film and still photography production, eComm, eMail, Paid ads, social media, and retail. Charged with the successful content launch of Bandier’s multi-brand business, Omni-channel rebrand, voice, image, and campaign — Pursuit of Togetherness. Result in 35% eComm growth during the pandemic. Responsible for the creative leadership, and rebuilding Bandier’s creative team.

Consultant – New York, NY

Creative Director, 2018 - 2019

Drove projects aim at elevating positioning, image, strategy, content + creative production across all media platforms. Led creative projects for clients: 201 Energy Yogurt, Essence Ventures, and EHE Health. Achievements:

• Built and launched disruptive yogurt brand 201 Energy Yogurt, raising $10MM in its first year.

• Delivered EHE Health’s global branded content campaign and brand manifesto shot on location in Miami.

• Raised brand awareness and improved user engagement and attained high ROAS for 201 Energy Yogurt. Capezio – New York, NY New Jersey

Creative Director, 2015 - 2017

Repositioned and revitalized Capezio’s global eComm and brand platform — Your go-to partner for your dance through life.

Achievements:

• Championed brand and product campaign efforts to modernize and evolve Capezio’s 130 year old legacy.

• Delivered and led Capezio’s successful rebrand, resulting in 30% online sales growth.

• Led brand campaign #danceinyou photo + video featuring Maddie Ziegler, increased impressions to 3M.

• Launched integrated product campaigns, brand collaboration, digital and retail experiences. Continued...

Alberto Quintero New Jersey New York, NY 201-***-**** www.albertoquintero.work add3dk@r.postjobfree.com Linkedin/in/albertoquinterowork Relentless creativity and passion to build brands with meaningful experiences, between people commerce and culture.

Passionate Creative Director with solid success delivering world-class production and creative campaigns. Ability to partner with business leaders to realize organizational vision, and lead cross-disciplinary brand teams. Expertise in all facets of brand strategy, branding, packaging, art direction, photography, and content creation across fashion, consumer goods, fitness, and health & wellness spaces. Areas of Emphasis

• Team Building & Leadership

• Brand Building

• Brand Identity

• Creative Direction

• Art Direction

• Graphic Design

• Copy & Brand Voice

• Branded Content

• Photography & Production

• Brand Presentations

• Technology

• eCommerce

• Social Media Content

• Brand Management

• Experience Design

• Advertising

• Print production & fulfillment

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New Jersey New York, NY 201-***-**** www.albertoquintero.work Alberto Quintero add3dk@r.postjobfree.com Linkedin/in/albertoquinterowork Freelance – New York, NY

Creative Director Art Director, 2014 - 2015

Built best practices for brand development, conceptualization, advertising, and production. Conceptualized insightful approaches to promote consumer brands and streamline creative assets. Leading the creative work that encapsulates all brand presentations, visual + design and creative production efforts for various organizations.

Achievements:

• Conceived brand narratives, pitches, photoshoots, branded content, art direction and brand experiences

• Crafted brand content narratives, and art direction for the Global Brand Group brand portfolio.

• Championed branding initiatives for Match.com, including a national TV Ad campaign.

• Directed experiential campaign #solsofnyc and production for the launch of SOLS Pop up shop. Equinox New Businesses Blink Fitness Pure Yoga – New York, NY Art Director, 2013 - 2014

Contributed to overall brand repositioning, environmental design, and brand communications. Managed a team of copywriters and graphic designers and monitored deliverables that aligned with marketing plans and business goals. Led the creative teams to work across campaign promotions, copy, and environmental design efforts of Equinox new businesses club launches.

Achievements:

• Directed advertising plans and promotions across all brand channels for Blink Fitness and Pure Yoga.

• Established a creative team and strengthen brand consistency across all comms. and new club openings.

• Organized and partnered with outside strategic partners in the repositioning of Blink, Everybody Happy.

• Responsible for leading art direction translating into 50% business growth. Iconix Brand Group – New York, NY

Art Director, 2006 - 2013

Championed integrated advertising campaigns for a range of labels within the Iconix brand portfolio. Artful Dodger, BBC, Brooklyn Nets, Coca-Cola, Ecko UNLTD, Hublot, Ice Cream, Marc Ecko Cut & Sew, Rocawear, Roc Nation, Sharper Image, Shawn Carter, Starter, Starter Black, Team Roc, Zoo York. Achievements:

• Designed Brand Identity, Hublot Classic Fusion Shawn “Jay Z” Carter Limited Edition.

• Conceptualized and launched seasonal global fashion campaigns across all media.

• Designed Brand Identity, Packaging, and Art Direction for the launch of Coca-Cola Cherry & Cherry Zero.

• Logo design for Barneys New York x Shawn “Jay Z” Carter Collection, raised over $1MM in a six-week run. Adventure House Communications Group – New York, NY Senior Graphic Designer, 2000 - 2006

Helped to transform SoHo based agency, from startup status to a profitable concern. Clients: Cambridge University Press, Givaudan, Mastercard, NYSE, and GE. Education

Parson School of Design.

AAS, Communications Design.

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