PROFILE

WORK EXPERIENCE

CONTENT WRITER/STRATEGIST

CLEAN BEAUTY INSIDERS 2018 – Present

• Responsible for planning, creating, editing and publishing content on the Clean Beauty Insiders’ and By Beauty Insider’s website, including the BBI podcast

• Translating biochemical studies and terms and breaking down complex topics using CBI’s unique voice across multiple channels

• Writing effective, optimized and on-brand copy for use across marketing initiatives, including fundraising/raising capital

FREELANCE WRITER 2015 – 2018 In conjunction with PhD

• Researched and wrote original content for various international publications, including: Hi Fructose Magazine; VayaMadrid; The MP Report; Kaleidoscope Labs; By Beauty Insiders; Beam Australia; Young Entrepreneurs Program

• Wrote short- and long-form stories on health, tech, design, fine art, culture, finance

• Executed brand development and brand content editing for clients

• Matched the voice of established brands and developed the voice of newer ones

• Proactively identified relevant trends, thought leaders, academics and cultural happenings around the world to pitch and guide editorial decisions CONTENT WRITER

MYNETSALE 2012 – 2015

• Produced and managed all written content featured on the website for French e- commerce fashion start-up

• Devised and executed with Head of Marketing content strategies across marketing and PR, managing the content calendar of the business and our CMS

• Wrote all product descriptions and accompanying copy for twice-weekly flash sales

(branded content, banners, social media, newsletter), collaborating with the Art Director to ensure consistency

CONTENT MARKETER

GROUP GSA 2011 – 2012

• Contracted to assist the development of the communications strategy of award-winning architectural firm to by producing all written content online, including white papers

• Identified, and wrote blog posts on, Group GSA’s interests and achievements, showcasing the projects underway by the architectural teams, and interior design team

• Created pitches for use by sales team in presentations, winning clients such as Lendlease, Nespresso, Origin Energy, and the Australian Federal Police PR INTERN

PROFESSIONAL PUBLIC RELATIONS 2010 – 2011

• Maintained a keen understanding of market-moving news and key industry trends to identify promotional opportunities for clients, including McDonald’s, Sony

• Brainstormed branded content ideas and execution with the PR team

• Wrote press releases, marketing material, speaking abstracts, and product/trend pitches

+1-201-***-****

add2jw@r.postjobfree.com

https://www.linkedin.com/in/harriet-levenston

https://www.harrietlevenston.com/

EDUCATION

PhD in Analytic Philosophy/Psychology

The University of New South Wales

2019

Bachelor of Liberal Arts, with Honours

The University of New South Wales

2012

Diploma of Fine Arts, Scholarship

The Julian Ashton Art School

2009

Microsoft Suite

CMS Experience

Basic HTML Experience

SEO Best Practices

Google Analytics

Content Marketing

Commerce/Shopping Writing

Editing

White papers, blogging, newsletters

Branded Content Creation

HARRIET

LEVENSTON

WRITER & CONTENT STRATEGIST

Versatile content writer with a

strong communications and research

background (PhD), helping people

live better, smarter lives.

SKIL LS

Contact this candidate