Channel Sales Manager

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Ronald Bachman

**** ******* ****, ****** *****, IL 60081

Mobile- 815-***-****

Email- ********@*****.***

Qualifications Profile

--Channel Account Manager Channel Partner Manager Channel Manager National Account Manager-- Seasoned and results-oriented professional, offering more than 20 years of experience in channel management, sales, account administration, training and development, and customer service within Cybersecurity, Software and Consumer Electronics industries. Expert at increasing revenue and profitability through effective leadership and management abilities within fast-paced environments. Skilled at developing business strategies, including motivating and boosting staff morale to attain operational objectives, improve productivity, and optimize overall sales and efficiency. Met and exceeded revenue targets receiving multiple awards including business development manager of the year. In depth understanding of national accounts which include (but not limited to) CDW, Optiv, Insight and Softchoice. Deep respected relationships with the VAR community in the central region of the US. Areas of Expertise

Channel Account Development VAR Community Support Vendor Relations New Business Development Demand Generation Events Management Pipeline Optimization Value Add Distribution Relationship Building Solution Selling Profit and Loss (P&L) Administration Leadership and Cross-functional Collaboration Salesforce Professional Experience

VICTOR FORD

WAUCONDA, IL

Sales Consultant June 2019–Current

Sales of New and Used vehicles

Responsible for online business development and training of team on new system.

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Notable Accomplishments:

Top salesman on the first month

Only salesman to reach assigned goal month two

Certified Consumer Ford Products

Cerified Commercial Sales

NYOTRON

SANTA CLARA, CA

Channel Account Manager Central US and Canada Oct 2019–May 2019

Responsible for the recruitment and development of channel partner eco system within North America and UK

Lead support for Igram Micro implementation on marketplace and evolving vendor team.

Managed value-added resellers (VARs) through sales and technical training, valued-add boutique, and new logo opportunities

Promotion of Nyotron’s new approach to cybersecurity with the VAR community. Notable Accomplishments:

Recruited, trained and promotion with new VARs in US and Canada

Developed VAR and distribution discount structure FIDELIS CYBERSECURITY

BETHESDA, MD

Channel Account Manager Central US and Canada Apr 2016–Jul 2017

Responsible for the recruitment and oversight of channel partners within Central United States and Canada

Developed and implemented a channel partnership program.

Managed value-added resellers (VARs) through sales and technical training, valued-add boutique, and new logo opportunities

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Established and cultivated positive relationships with the channel community in collaboration with regional sales and engineers; along with VAR executives and field sales representatives

Developed local alliance partnerships within the region.

Conducted knowledge transfer of the company’s value add based on security stack of end users Notable Accomplishments:

Developed an 800% increase in pipeline within the region representing $1.6 million

Recruited 10 new VARs in US and Canada

Went from $0 to $1.4M closed business in 2016 through resellers WESTCON GROUP

TARRYTOWN, NY

Security Division Business Development Manager North Central US Dec 2010–Apr 2016

Demonstrated excellent skills in managing channel partners and vendor relationships within territory

Offered hands-on support with the achievement of sales goals through strategic VARs to deliver company value adds with focus on core vendors

Successfully expanded vendor portfolio sales by driving awareness, training and promotions

Completed sales certification with core vendors, namely Palo Alto, F5, Juniper, and Blue Coat

Managed and promoted all aspects of distribution value add to reseller and vendor representatives through market development funds (MDF), marketing programs, finance, training, and international/ inside sales teams Notable Accomplishments:

CDW sales FY2016 vs FY2015 increased 119% representing $60M FY2016, increase $35M.

Achieved overall $275M revenue for FY2016, 52% growth over FY2015

Rebuilt business relationship with key Fishnet executives resulting in $18M award in Blue Coat business

Took strategic target accounts $1M per year to $13M in 2 years WEBSENSE INC.

SAN DIEGO, CA

Channel Account Manager Apr 2008–Sep 2010

Developed and maintained channel partner relationships within the VAR community focusing on key partners working to meet mutual sales goals and increase revenue

Performed a wide range of tasks, including VAR sales, marketing initiatives, and MDF programs for Websense solutions

Provided assistance to national accounts Fishnet and Accuvant in the Midwest. Notable Accomplishments:

Led the transition of gold partner level with $320K in revenue to an enterprise alliance partner with $2M revenue in a year

Reestablished numerous relationships that were previously risked due to lack of support within the region

Successfully achieved management(MBO)directives by 100%; along with incremental sales and ROI in coordination with strategic VARs throughout the Websense portfolio

Achieved revenue growth of 133% with top strategic VARs in 2009 Earlier Experience

COREL CORPORATION

OTTAWA, ON, CANADA

National Account Manager, North America National Account Lar, DMR e-Commerce Apr 2001–Dec 2007

Developed a deal registration program to increase the reseller margin. This brought larger opportunities to Corel’s attention to assist with increasing overall revenue. Program developed

$450 thousand of incremental revenue the first year.

Developed the most successful promotional bundle CorelDraw experienced generating a 20% increase in sales at the launch of product over previous versions. This bundle was used for the next three releases and used with other products.

Developed a program targeted at the legal vertical market. Negotiated with state bar associations for marketing venues in exchange for special pricing to bar members. Generated $300 thousand of incremental revenue.

Implemented $400k annual channel marketing programs delivering account specific MDF 3

strategy, sales promotions, and building incentive rebate programs to drive revenue and achieve sales goals year over year.

Education

Bachelor of Fine Arts in Cinema and Photography: SOUTHERN ILLINOIS UNIVERSITY, CARBONDALE, IL Awards and Honors

FY2015 Business Development Manager of the Year Platinum Club FY2015 FY2016 Award of Excellence FY2017 Platinum Club

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