Alexander T. dela Rosa

Block * Lot ** Psalms St., Sto Tomas Village 4 Deparo,

Caloocan City.

CP # 092*-******* / 091********

Email Address: add25e@r.postjobfree.com

WORK EXPERIENCE

FEB.4, 2019 – PRESENT NATIONAL SALES MANAGER - FOODSERVICE ALASKA MILK CORP.

Paseo de Roxas, Makati City

Responsibilities:

Creates solutions for Key Accounts / Business Partners such as menu and recipe development from packaging, presentation, to customized development of products at the most reasonable cost. Manages sales from booking orders, forecasting, supply availability, delivery and collection. Conducts business review to update market share, potential growth and business portfolio expansion.

• Develops a business plan and sales strategy for the Alaska Foodservice that ensures attainment of company sales goals and profitability.

• Responsible for the performance and development of the Food Service Managers.

• Prepares action plans by Food Service Managers per Area as well as by team for effective search of sales leads and prospects.

• Initiates and coordinates development of action plans to penetrate new markets.

• Assists in the development and implementation of marketing plans as needed.

• Conducts one-on-one review with all Food Service Managers to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Food Service Managers sales and activity performance.

• Provides timely feedback to Sales Director regarding performance.

• Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.

• Maintains accurate records of all pricings, sales, and activity reports submitted by Food Service Managers

• Creates and conducts proposal presentations and Business Reviews

• Assists Food Service Managers in preparation of proposals and presentations.

• Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team. Accomplishments:

• Delivered 16% revenue growth on my 1

st

year (2019 vs 2018)

• Created a team culture initiative, by adopting the Alaska ACES (Alert, Customer-focused, Empowered, Skilled) mentality.

• Developed the ff:

o Sales kit, product catalogue with winning applications per channel. o Alaska Foodservice logo

o Alaska Foodservice Facebook page

o Menu Ideation - Winning Food & Beverage ideas through ideation and trend sharing sessions with clients

o Plant Tour with Food Safety training & Food handling seminar

• Team trainings:

o “The Future of Food” – Top Menu Masters Foodservice Conference – Edsa Shangrila, March 2019

o Kievit Master Barista – Crimson Hotel, Alabang, June 2019 o Beyond the plate, Food Design Thinking – Conrad Hotel, October 2019

• Organized the company’s 1

st

Alaska Foodservice summit, including flights,

accommodations, and itineraries for more than 30 attendees, April 2019

• Collaboration and partnership with Unilever Food Solution, Monin, Monde Nissin

• Participated in foodservice shows:

o Wofex (via Monin Partnership), August 2019

o The Awesome Planet “the Ultimate Taste Test”, Aug 2019 o Malagos Chocolate baking demo with Chef Jen Llorca Whang, sept 2019 o Masflex (Supermarket/Mall tour) Sep-Dec 2019

o Milktea Forum, with Kievit Ingredients, Oct 2019 o Milktea Series, Mall of Kitchen (MOK), Nov 2019

• Affiliation with Food Caterers Assocication of the Phils (FCAP), November 2019

• Product launches:

o Black & White Full Cream Milk via Serenitea Hongkong Milktea sampling

• Co-branding projects:

o World Milk Day with Pancake House, June 2019

o Bahnmi Kitchen Viet Coffee

o Don Benitos

o Merienda by Pan de Manila

o Sugar House Christmas cakes Catalogue

o Nanay Cirila’s Kapeng Barako of Tagayay (Halo halo, Leche Flan and Coffee) o Razon’s & Teresita’s Milky Mami August 2019

MARCH 9, 2015 – FEB. 1, 2019 FOODSERVICE HEAD

MONDE NISSIN CORP.

Sheridan, Mandaluyong City

Accomplishments:

• Delivered 134% revenue growth on my 1

st

year (2014 vs 2015), 26% growth for 2016, 28%

• Installed foodservice distributors to the ff area: gma, central/North Luzon, cebu, Iloilo, Bacolod, davao, cdo.

• Trainings:

o UK Training for Quorn, May 2016

o Monde Nissin Thailand training, for dark choco cookies

• Collaborations:

o Ice cream adjuncts development:

Product Development of double stuffed choco cookies for selecta cookies

& cream ice cream and graham round for Selecta Mango Graham float ice cream

Nestle/Froneri for Dark Choco Cookie bits

Magnolia ice cream x MY SAN Grahams (mango salted caramel) o KFC Food Trip rice bowls, Generated P5M business for Mama Sita’s Anatto product alone, 2015

o McDonalds McFlurry series: Minions Banana Festival with MY Sans Graham o Jamba juice Waffle offering

o Quorn Launches:

Shakeys Quorn Pizza (Meat Free)

Boutique Burger Kitchen (BBK) vegie burger (Quorn Burger patty)

The Sandwich Guy

Chef Florabel, Felix

Diet Delivery meals: Sexy Chef, Diet Diva etc.

o Cebu Pacific inflight x Pringles Mini Can, P12M annual business o Supply of “no cooked Udon noodles” to Yoshinoya for Sukinabe o 7eleven BBQ Meal x Mama Sitas BBQ marinade, java sauce CERTIFICATIONS: SERVSAFE

®

certified

ServSafe: Food Protection Manager Certification

Certificate number: 13296682

Exam date: Feb22, 2016

Expires: Feb22, 2021

APRIL 21, 2014 – JAN. 30, 2015 REGIONAL SALES MANAGER (GMA)

(Modern Trade, Gen. Trade & Foodservice)

IDEAL MACARONI & SPAGHETTI FACTORY, INC.

Malabon City, Metro Manila

JAN. 15, 2002 – APRIL 15, 2014 SR. GROUP SALES MANAGER (Foodservice) CENTURY PACIFIC FOOD INC.

Ortigas Center, Pasig

AWARDS:

GROUP SALES MANAGER OF THE YEAR (FOR 2012) – Century Pacific Group - National Sales Conference “Kampilan Awards”, Richmonde Hotel, Libis Q.C. March 15, 2013 PLAQUE OF APPRECIATION – For my Pioneering role and dedication during the Formative years of the Foodservice Group of Century Pacific Group, National Sales Conference, The Heritage Hotel, April 19, 2012

Four time Ring Club awardee for consistently hitting 100% of 2003, 2004, 2005, 2012 sales targets, Century Pacific Group;

2012 Ring Club awarded in Richmonde Hotel, Libis Quezon City, March 15, 2013 2003 Ring Club awarded in Holiday Inn Clarkfield Pampanga, March 2004; 2004 Ring Club awarded in Baiyoke Hotel Bangkok Thailand, April, 2005; 2005 Ring Club awarded in Crowne Plaza Hotel, Ortigas February 2006 JULY 1997 – MAY 2000 TECHNICAL BOOKING SALESMAN

Dressed Chicken / Processed Meat (Foodservice)

VITARICH CORPORATION

Marilao, Bulacan

OCT. 1994 – DEC. 1996 RESTAURANT OPERATIONS OFFICER ARISTOCRAT RESTAURANT

Quezon City

JUNE 1989 – NOV. 1993 ASST. RESTAURANT MANAGER

KENTUCKY FRIED CHICKEN (Foodmince, Inc)

Quezon City

PERSONAL DETAILS

Birthdate : March 23, 1971

Birthplace : Quezon City, Philippines

Height : 5’ 9”

Weight : 175 lbs.

Civil Status : Single

Religion : Catholic

Nationality : Filipino

EDUCATION

1988-1992 BS FOOD TECHNOLOGY

Polytechnic University of the Philippines

Sta. Mesa, Manila

2006 – 2008 BS NURSING

University of Makati

West Rembo, Makati City

Board Passer Nov30-Dec1, 2008 Board Exam

Certified IV Therapy Nurse – Feb 2010

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