Marketing and Event Manager
Resume:
KATHERINE SHOALS
Marketing and Event Manager, pursuing CMP designation
Atlanta, GA 30314
add1od@r.postjobfree.com
Broad-based marketing professional with 15+ years of B2B and B2C experience. Expertise in trade shows and events, CRM applications, and collateral development. Highly effective resource planning, analytical, and multi-tasking skills. Brings enthusiasm and energy into group efforts to motivate, direct, and lead others. Overall expertise includes: Meeting Management • Experiential Marketing • CRM Database Management • Project Coordination • Marketing Communication
Willing to relocate to: Washington, DC - Houston, TX Authorized to work in the US for any employer
Suite Supervisor (Day of Event)
Mercedes Benz Stadium (Levy) - Atlanta, GA
July 2019 to Present
Onsite management of high-value owner’s suites within the Arthur Blank Gullwing of Mercedes Benz Stadium during events, games, concerts, etc. to include ensuring all hospitality suites are set prior to guests arrival, working closely with suite attendants and culinary staff to ensure proper presentation and set food quantities are met, developing a positive rapport with guests, and following responsible alcohol service policies all to ensure a memorable guest experience. Field Marketing and Event Coordinator, SouthEast Region Google - Atlanta, GA
July 2018 to December 2019
Support the strategic planning, execution, and ROI analysis across tradeshow, regional, national sponsorships and Apigee field events. In liaison with the field marketing leads, manage all elements of marketing event logistics including venue site research/selection, contract & vendor management, onsite logistics, agendas & guest coordination. Copywriting event landing pages, collateral, email campaigns, and marketing presentations for field events. Provide on-site sales support for field events and sponsorship activations where necessary, to include post-event reporting in Salesforce and Marketo. Key Contributions: Increased customer satisfaction and sales opportunities by personally managing all southeast events for Apigee, a Google Cloud product
Marketing and Event Manager
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WORK EXPERIENCE
MeetMyTypes - Atlanta, GA
July 2016 to July 2018
Coordinated all MMT events to include planning, onsite execution, post-event wrap up, and ROI analysis and reporting. Solicited, negotiated and finalized vendor contracts for venue, security, catering, talent and sponsors. Daily management of all marketing communication including creative conception, copywriting, production, distribution, and reporting of email, social media, radio, press releases, collateral & website development. Key Contributions: Increased market share by expanding the subscribed mailing list by 300% within 6 months, as well as coordinating and executing the launch of the newest program called TREO Email Marketing Specialist (Contractor)
Synchrony Financial - Atlanta, GA
October 2016 to October 2017
Daily management of holiday email campaign activity for top brands such as TJX, Marvel, and BrandsMart, to include driving creative and legal review process, campaign scheduling/launching, building email templates, proofing, data analysis, conflict resolution, and daily status reports.
Field Production Manager
The Kerry Group - Columbus, GA
September 2016 to November 2016
Daily management of all on-site program activity, including project schedules, resources, film footage, photographic stills, and daily status reports. Managed participant releases/waivers, communication for program participants/stakeholders, and conflict resolution leading to flawless execution of the program. Key Contribution: Managed the 1st Place winning team for the Quaker State Best in Class Challenge, a national contest sponsored by AutoZone.
Marketing Project Manager (Contractor)
North American Mission Board - Alpharetta, GA
December 2015 to June 2016
Created and managed hundreds of B2B project schedules, estimates, resource plans, ROI and status reports. Established and executed adoption of project management processes and methodologies to ensure projects are delivered on time, within budget, and to standard. Worked closely with team, clients, and management to set expectations. Ensured the scope and direction of each project was to standard. Managed conflict and change. Analyzed metrics and reported on project progress to all stakeholders on a weekly basis.
Key Contribution: Implemented the company-wide usage of Liquid Planner project management software. Marketing Manager
Georgia Army National Guard - Atlanta, GA
July 2014 to December 2015
Graphic design, copywriting, production, analysis and reporting of all marketing communication, collateral, and presentations for GA Army and National Guard Recruiting and Retention statewide. Created and managed project schedules and resources. Updated and maintained content and graphic library. Responsible for regional brand management and consistency in print and digital advertisement. Key Contribution: Created Regional Marketing Specialist Training Manual for use across southeast recruitment centers. Marketing and Event Manager
The World Natural Hair, Health, and Beauty Show - Atlanta, GA June 2013 to July 2014
Coordinated annual events for 200 exhibitors and 20,000 attendees, to include pre-planning, onsite execution, post-event wrap up, and ROI analysis and reporting. Solicited, negotiated and finalized vendor contracts for venue, security, catering, and main stage talent. Creative conception, copywriting, production, distribution, and reporting of all B2B marketing communication, including email communications, press releases, all collateral & website development. Recruited, developed and maintained relationships with entertainers, vendors, exhibitors and sponsors. Key Contribution: Increased market share from two events per year in Atlanta only to three events per year by adding the additional large-scale tradeshow in New York city. Marketing Coordinator (Contractor)
Whiter Image Dental, LLC - Atlanta, GA
October 2012 to June 2013
Creative conception, copywriting, production, distribution, and metric reporting of B2B/B2C MarCom and CRM campaigns, including e-newsletters, press releases and collateral using Sales Force and Infusionsoft. Administrator for 4 websites using WordPress, to include design, coding, testing, SEO/SEM and PPC analysis. Implemented/Managed all social media and marketing platforms, including Marketo, Hubspot, and Hootsuite. Key Contribution: Implemented the company-wide usage of InfusionSoft CRM application. Marketing Specialist II (Contractor)
SunTrust Bank - Atlanta, GA
January 2011 to June 2011
Project lead for credit card competitive analyses and ROI reporting. Account management for all B2C direct mail credit card campaigns via project and budget creation, maintenance, and tracking in Aprimo and Ariba, and document sharing in Sharepoint. Maintained the Credit Card Corporate Initiative web pages via FrontPage. Assistant Marketing Project Manager
Clear-Com - Alameda, CA
July 2009 to July 2010
Managed tradeshow schedule, marketing collateral and ad-hoc promotional projects. Managed vendor relations with graphic designers, print shops, and event staff. Implemented and maintained website and intranet content. Acted as Lead Administrator for Salesforce, Constant Contact, FaceBook, and Twitter. Interactive Project Manager
Planet Studio, LLC - Atlanta, GA
August 2007 to July 2009
Managed production of DVD graphics for PBS, National Geographic, and Discovery Channel to include: RFP/RFQ, copywriting, production scheduling, QA/QC, and providing creative direction to graphic design team. Web, print, and presentation copy development. Project coordination for B2B/B2C packaging, print material, direct mail marketing, and website maintenance for Durex brand, We TV channel, Roger's Athletics and more. Bachelor of Science in Business Management and Marketing University of Phoenix - Phoenix, AZ
June 2007
EDUCATION
Marketing Communications (10+ years)
Marketing Automation (10+ years)
Microsoft Office Suite: Word, Excel, PowerPoint, Outlook (10+ years) Events Management (10+ years)
Social Media Management
Adobe Creative Suite
Copywriting
Project Coordination
https://drive.google.com/file/d/1hp3uVCtNPi8vHWexK_I3Drzsbzq1qyFY/view?usp=drivesdk Email Marketing Certification
April 2020 to May 2022
HubSpot Academy
Content Marketing Certification
April 2020 to May 2022
Hubspot Academy
Inbound Certification
April 2020 to May 2022
Hubspot Academy
Hospitality and Tourism Certification
April 2020 to Present
Florida Atlantic University
Social Media Certification
April 2020 to May 2022
Hubspot Academy
SKILLS
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LINKS
CERTIFICATIONS AND LICENSES
Marketing — Expert
May 2020
Understanding a target audience and how to best communicate with them. Full results: https://share.indeedassessments.com/share_to_profile/ 64f65954632b8b41be46468c61e58978eed53dc074545cb7
Social Media — Highly Proficient
May 2020
Creating content, communicating online, and building a brand's reputation. Full results: https://share.indeedassessments.com/share_to_profile/ d9f0400a67a12af74a92ab8ce0379c5beed53dc074545cb7
Attention to Detail — Expert
March 2020
Identifying differences in materials, following instructions, and detecting details among distracting information. Full results: https://share.indeedassessments.com/attempts/515c051803a1939626f72e0baf13c95beed53dc074545cb7 Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.
Technical Proficiencies:
PLATFORMS: Windows 10/2000/XP/Vista/7/8/9, Mac OS
APPLICATIONS: Project Management (LiquidPlanner, BaseCamp, Sharepoint, and Microsoft Project) Automation/Reporting (SalesForce, Marketo, Infusionsoft, Hubspot, Hootsuite, Constant Contact, Survey Monkey, Mailchimp, Cvent and Google Analytics)
Graphic/Web (Adobe Suite, FrontPage, WordPress, and Corel) Microsoft Office Suite (Word, Excel, PowerPoint, Access, Publisher, and Outlook) ASSESSMENTS
ADDITIONAL INFORMATION
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