Jeffrey E. Brehm

BS, Journalism Certified in Crisis Communications Management,

Corporation Reputation Risk Management, Communications ROI Measurement & Analytics

add17z@r.postjobfree.com 740-***-**** Charlotte-Greensboro-Winston Salem, NC LinkedIn

DIRECTOR/SENIOR MANAGER, MARKETING AND COMMUNICATIONS

Respected, experienced, creative, successful, and dedicated global marketing and communications professional with a strong focus on technology and manufacturing, research and innovation, government and stakeholder engagement, and customer outreach and sales. Award-winning executive, mentor, strategist, and tactician in B2B and B2C internal and external campaigns. Core competencies include:

Strategic direction and tactical innovation – creativity – business planning – analytical skills and problem-solving – team building, coaching and leadership – product, corporate, and executive branding – sales team support – contract negotiation and proposals – verbal communications – events planning and execution – attention to detail – agency selection and management – exceptional storytelling – global content customization and distribution – technical writing and editing – annual and regulatory reports – strong record of exceeding CPIs, KPIs, and funding targets – project and budget management.

SELECTED ACHIEVEMENTS

Created new EPRI corporate Thought Leadership web site that incorporates high-profile industry references/insights from outside organizations as well as internal materials to create the “go-to source” for information. Increased web traffic by >300% and EPRI product downloads >140%.

Produced new corporate external engagement playbook to expand outreach and external engagement. Includes creative briefs, CRM data, SEO, social and paid media, new e-mail distribution tools, peer-to-peer outreach, and Tableau/Google Analytics metrics dashboard.

Spearheaded company's first enterprise-wide communications ROI analyses that developed comprehensive new corporate R&D communications "tool kit" with marketing and branding standards, including new video content guidelines and a contractor pricing/selection guide.

PROFESSIONAL EXPERIENCE

ELECTRIC POWER RESEARCH INSTITUTE (EPRI), Charlotte, NC 08/2007-06/2020

Marketing and Communications Manager

EPRI is a widely respected collaborative global energy industry research company working in 42 countries ($435M in funding, 1,100+ employees in 2020). My team’s support for the Technology Innovation R&D group (2020 funding $60M) includes internal/external/thought leadership communications, public/media relations, marketing/branding, and digital engagement.

As marketing and communications strategist for multiple, multimillion-dollar corporate technology initiatives to increase R&D funding and expand outreach, I collaborate with the senior leadership and creative teams to develop materials and ensure preparedness for key events.

Directed "10K Clicks" campaign to raise R&D awareness among targeted audiences. Increased engagement by 48%, funding of targeted R&D by 32% in nine months.

Leveraged focus group insights from C-level executives to sunset 14 low- performing marketing and communications tools, saving more than $250K annually. Replaced them with four new digital channels targeting C- suite and mid-level managers, boosted engagement 22%.

BUCKEYE POWER and OHIO RURAL ELECTRIC COOPERATIVES, Columbus, OH 01/2000-08/2007

Director of Marketing and Communications

Guided internal and external communications team of 11 for Buckeye and OREC (then with combined $450M+ revenues), including web design and content, production of a monthly 52-page, 303,000-circulation consumer magazine; advertising, public and media relations; and legislative and stakeholder communications. Annual budget $3.5M.

Member of core team that developed Touchstone Energy, a new electric co-op national brand

Instructor for national- and state-level internal/external communications, crisis communications, branding development, and campaign management courses.

COUNTRY LIVING MAGAZINE, Columbus, OH 09/1990-01/2000

Executive Editor

Directed design, content, production, and printing of Country Living Magazine, then a 303,000-circulation monthly general-interest magazine for customers of Ohio's electric cooperatives, with an annual budget of more than $2.1M.

Managed full-time staff of seven and numerous freelance writers, photographers, and graphic artists producing more than 150 pages of content per month for magazine's local editions.

Co-founder and member of the board of directors of National Country Market, a national advertising agency for electric cooperative consumer magazines.

Promoted to Director of Marketing and Communications.

THE CIRCLEVILLE HERALD, Circleville, OH

Managing Editor

Managed editorial and production departments of an award-winning daily newspaper staff including two associate editors, six full-time reporters, and numerous stringers.

Won two Ohio Newspaper Association (ONA) awards for investigative reporting.

THE FAIRFIELD LEADER, Baltimore, OH

Editor and General Manager

Revived a failing weekly newspaper. Hired a new staff of eight, expanded local coverage.

Improved coverage, content resulted in paid circulation increase from 900 to 4,200 in one year.

Led groundbreaking lawsuit expanding press access via Ohio's open meetings/open records law.

Ohio Newspaper Association (ONPA) award, Best Weekly Newspaper

Experience with:

Communications strategy & plans Social media channels and content Global marketing

EHS, CSR, sustainability Media relations -- local, U.S., global Agency management

Press releases Legislative/regulator relations Public relations

Employee communications Executive communications Executive branding

Crisis communications Technical writing and editing Videography

Video production and editing Stakeholder communications Annual reports

Investor relations Brand development and launches Digital publishing

Web site design and content Reputation risk and management Influencer outreach

Process improvement Emergency/crisis management Product positioning Advertising campaigns and SEO Financials, budgeting, forecasting Events planning

Corporate philanthropy/charity Meetings and town halls Lobbying

Sponsorships/partnerships ROI, budgeting, forecasting Microsoft Office 365

Adobe Creative Cloud Prezi Tableau, Hub Spot

EDUCATION & TRAINING

OHIO UNIVERSITY, Bachelor of Science in Journalism

Certified Cooperative Communicator (NRECA)

Certified Crisis Communications Management Trainer (NRECA)

Certificate in Corporate Reputation Management (PRSA)

Certificate in Communications Measurement & Analytics (PRSA)

AWARDS & HONORS

EPRI

Nominated three times for Chauncey Awards, EPRI's highest honor

31 Performance Recognition Awards

BUCKEYE POWER/COUNTRY LIVING MAGAZINE

National Rural Electric Cooperatives Association (NRECA) Edgar F. Chesnutt Award for Best Overall Communications Program

National Electric Cooperative Statewide Editors Association (SEA) awards for editing, writing, page design, and photography

ENDORSEMENT

"Jeff is a tremendously gifted communications executive with the skills, passion, and drive to help any company looking to add great talent. I worked with Jeff for more than five years when I was the VP of Marketing at EPRI ... in all instances, Jeff's work was stellar, and he never hesitated or failed to do more than was asked of him. Whatever it took (writing, editing, speaking, or even photography), Jeff got it done. He would be a great asset to any organization, and I would recommend him without reservation."

–Dennis Murphy, former VP, Marketing, Electric Power Research Institute

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