Growth Product Marketing Manager

Jake Mastrandrea

add0gu@r.postjobfree.com 631-***-**** 250 Baldwin Ave San Mateo, CA 94401

EXPERIENCE

Google, LLC - Mountain View, CA (Contract via Creative Circle) January 2020 - Present Growth Product Marketing Manager, Google One

● Lead and own Google One global Web and App growth programs for experimentation and optimizations via SEO, PSO/ASO, HPP, SEM, CRM/Email, UAC, and Mobile ads with a Xm ad budget

● SEO efforts returned 110% growth in impressions

Adobe, Inc. - San Francisco, CA April 2019 - January 2020 Growth Product Marketing Manager, 3Di/ AR

● Led Growth and experimentation For Aero and Dimension

● Created the first programs and strategy planning for ASO & SEO, Community, push (in-product and external), lifecycle, influencer, SEM, and Paid Social

● Launched Aero 1.0 and & first 3D/AR IG, twitter, FB page, and Aero Behance Gallery

● Grew DN MAU by 33% & 100% increase in North Star Metric, VoV Shutterfly, Inc. - Redwood City, CA (Temp Contract) Nov 2018 - March 2019 Growth Marketing Manager, Mobile App (Contract Backfill for Sr Director of Growth & Mobile Marketing)

● Conceptualized & created first propensity models to refine strategy for product expansion, promotions, and marketing alignment between Shutterfly’s offers & customer/ cohort preferences

● Owned cross-channel views and optimizations to drive app installs within ROI targets

● Led first ever GTM for a dedicated DM piece for app; targeting, segmentation, promo, & creative

● Successfully led and managed GTM cross-functionally for six new to app launches simultaneously Checkbook.io - Sunnyvale, CA April 2018- Oct 2018

Digital Marketing Lead

● PPC campaigns on average achieved $0.96 CPC, 3.01% CTR

● Through SEO + CRO increased conversion rates from 2%-20%

● Coordinated and wrote content for PR, Case Studies, and back links ranging from features in Business Insider and Bank Innovation, to The Nilson Report and MarketWatch

● Crafted all messaging + sequencing for implementation of transactional / triggered email drips

● Built out buyer personas and led first iteration of brand style guide for full rebranding

● Led campaigns from strategy to implementation; including ad copy/ magnates, landing page design, nurturing and retargeting. Campaign emails achieved 47% open rates, 6.2% CTR Veryfi (Y Combinator W17) - Mountain View, CA Sep 2017- Feb 2018 Growth Marketing (First Growth Hire)

● Created + seeded all content, growing IG 0- 31k+ in three weeks, ~ 15% avg. engagement rate

● Re-wrote and re-sequenced transactional emails, resulting in a ~ 20% lift in MRR MoM

● Achieved email open rates of ~ 49%, avg. CTR ~ 11%

● Avg. CPC for FB ads ~ $0.73 with avg. CTR ~ 8%, 13% CTR on FB remarketing

● Directed team of copywriters, graphic designers, and videographers

● Led rebranding + two product launches (Mobile + web) equating to 168% lift in MRR Biz Privy - New York, New York Jan 2016 - Present

Founder

● Grew IG 0-100k+ followers & email list to 100k emails via content and influencer marketing

● Partnered with entrepreneurs including Gary Vaynerchuk, Lewis Howes, and Tai Lopez

● Independent Marketing and Growth Consultant for: Universal Music Group, Franco Uomo, MrktStar, WolfPack Media - New York, New York Sep 2015 - Oct 2018 Partner, Marketing

● Grew @ridiculouslifestyle Instagram page over 200% from 300k- 650k

● Built and managed relationships with influencers including Scott Disick, Dan Bilzerian, Tyga, Ludacris, DJ Khaled, theCHIVE, Lexus, Phil heath, Swizz Beatz, and Virgin Radio EDUCATION

Northeastern University, D’Amore-McKim School of Business Boston, MA Bachelor of Science Degree in Business Administration: Concentration: Entrepreneurship and Innovation Minor: Law and Public Policy Reforge Growth Series + Retention & Engagement Deep Dive - San Francisco, CA Spring 2019 & Fall 2019 SKILLS

Computer Skills:Adv. Microsoft Excel, Word, Powerpoint, Basic HTML, CSS, Python, Jupyter, R Studio, Tableau Tools: Sendgrid, Heap, Mixpanel, Amplitude, Braze, Buffer, Intercom, FB & Linkedin Ad Manager, Jira, Zapier, Clarizen, Appfigures, Appsflyer, Fabric, Branch, Google Play Console, SensorTower, Persado, Adobe CC + AA Certifications: Hubspot Inbound, Google; Analytics, Mobile Sites, AdWords (4)- Search, Display, Video, Mobile

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