CONFIDENTIAL RESUME OF:

Christopher Myers, *** Alexandria Drive, Collierville, TN, 38017, 901-***-****, add07u@r.postjobfree.com; LinkedIn: https://www.linkedin.com/in/christopher-myers-26b5b6

SUMMARY PROFILE

Extensive experiences in strategic thinking; new product development/innovation; marketing management, brand strategy, customer communications, online tools, sales support and analysis for the transportation, wireless, retail, quick serve, hospitality and manufacturing industries; years volunteering and fundraising to support Memphis; generated $250MM in incremental revenue, 50:1 ROI; 20+ years in leadership/management roles.

CORE COMPETENCIES

Brand Strategy

Marketing Management

Campaign Management

New Product Development

Innovative & Creative Thinking

TECHNOLOGY SUMMARY

MS Office: MS Word, MS Excel, MS PowerPoint, Adobe

PROFESSIONAL EXPERIENCES

Strategic Marketing Consultant Aug 2017 - present

Support non-profits, startups and existing small companies with overall strategy, brand management, lead generation, media outreach and revenue growth opportunities

Oversee marketing planning and advertising functions including digital/social media

Provide strategic new business development and marketing strategy/awareness support to the University of Memphis Research Foundation Ventures.

Wellaco, Inc.

Brand & New Product Development Manager Aug 2018 – Jan 2019

Manage WeeSprout and LussoGear brands and new product development process

Provide strategic direction for the company’s overall growth

Develop strategy for new brand presence

Evaluate new co-marketing opportunities including influencer marketing

Develop online customer loyalty program and new customer advisory board concept.

McDonald’s

Regional Marketing Manager Apr 2017 - Aug 2017

Provide strategic and tactical support to the new launch of chicken and burger products

Media analysis

Engage owners and operators

Evaluate new promotions; pricing strategies; digital advertising/social media support.

Pro Tech Talent & Technology Aug 2016 - Dec 2016

Marketing Contractor

Provided strategic and tactical support for the rebranding/relaunch of the Hilton Garden Inn brand (brand marketing manager was on maternity leave)

Collaborated with owners and operators

Developed digital playbook.

ABB Memphis, TN 2015-2016

Senior Product Marketing Manager

Managed product development, pricing, promotions, brand research, distribution relationships and sales strategies for $30MM+ legacy product line, maintained 60% margin.

FedEx Services 1991-1996; 1998-2015

Managed and created new loyalty programs, customer experience strategies/tactical programs; industry analyses; innovative products and services; marketing research; alliance partners and go to market approaches for the domestic, international, retail, logistics, aerospace, supply chain and catalogue segments

Marketing Specialist Advisor, Memphis, TN (2010-2015)

Built strategic framework for FedEx OneRate—targeted to consumers

Managed retail and alliance strategies, tactics and execution

Provided customer communications; analysis and sales support

Launched new, innovative products and services

Performed marketing research and analysis

Generated $20MM+ in incremental revenue.

Manager, Global Brand Management, Memphis, TN (2000-2010)

Developed and implemented co-branded communications program/service

Built online tools, collateral; improved on-boarding experience

Launched thousands of customer campaigns to generate incremental revenue

Targeted various industry segments including law firms, high tech, healthcare, aerospace

Marketing Professional of the Year (1999); 4-Time Shining Star and 4-Time Rising Star Award Winner; awards for product innovation/ and fundraising/leadership with United Way Campaigns

Managed $5MM advertising and operations budget and 7 direct reports

Generated $230MM in incremental revenue and 50:1 ROI.

Senior Marketing Specialist, Memphis, TN (1998-2000)

Launched FedEx Ground into retail network; other new products

Conducted marketing research and analysis on new segments

Implemented new go to market strategies for retail alliances

Developed new database marketing approach and segmentation.

Manager, Logistics, Electronic Commerce & Catalogue, Memphis, TN (1995-1996)

Built industry-focused strategy targeting aircraft parts, medical device/semiconductor industries

Built new catalogue strategy

Generated $2MM incremental revenue and a 10:1 ROI

Senior Segment Marketing Specialist, Memphis, TN (1991-1995)

Launched new international products and services

Managed customer newsletter and protocol books

Implemented new pricing strategies.

Other Relevant Business Experience

Good Advertising, Memphis, TN

Director, Strategic Accounts

AT&T Wireless, Memphis, TN

Area Marketing Director

Booz*Allen & Hamilton, Washington, D.C.

Senior Management Consultant

Andersen Consulting, Washington, D.C.

Management Consultant

TEACHING

University of Memphis and Crichton College, Memphis, TN 1995 - present

Adjunct Marketing Professor

Distinguished Adjunct Faculty Award (2000)

COMMUNITY INVOLVEMENT 1991 - present

Served as President of the Board and other leadership positions for several agencies focused on serving the special needs population (Harwood Center, Ryan’s Hope, SRVS)

Developed marketing/fundraising plans, strategies, brand approaches, million-dollar budgets; research to assist agencies meet and exceed their goals.

Raised $250,000+ for various needs and causes.

Innovator/Creator, Re-Ability Platform—In partnership with Dreamscape Foundation (Naples, FL) and ISK Pro (New Delhi, India), building/maintaining technology-based clearinghouse to assist parents and caregivers make good decisions for their special needs family member. Expected launch Q32020.

AWARDS

Numerous awards for innovation, new product development, results, community service, fundraising and personal growth and development

EDUCATION

M.B.A., International Marketing, Thunderbird School of Global Management, Glendale, Arizona

B.A., Political Science/Business, The George Washington University, Washington, D.C.

Contact this candidate