Surekha K

Business Analyst

add06f@r.postjobfree.com

510-***-****

CANDIDATE SUMMARY

Business Analyst with over 9 years of experience in business analysis. Proficient in working with cross-functional teams and remote teams. Generates innovative solutions to immediate issues without losing sight of long-term objectives.

Extensive experience in documenting Business, Functional and Non-Functions requirements. Proficient in working on CRM tools, Adobe Tools, creating Information Flow Diagrams, Wireframes, Proof of Concepts, Interface Mapping, Gap analysis, Swimlane Diagrams in Visio, Data Mapping, Communication Plans, Questionnaires, Project Plans, and Operational Workflows. Create Use Cases and Test Cases during QA and UAT phase.

EXPERIENCE HIGHLIGHTS

Business analyst with extensive functional experience and specialization creating Business Requirements, System Analysis, Data Modeling, Design, Development, testing of business-critical enterprise applications built on Microsoft and Java related Technologies. UI/UX Leads work with the Lead Designer and the Product Managers to design and implement UI features that drive the visual identity of our games

Marketing Campaigns responsible for all aspects of marketing campaign analysis and clear dissemination of results/insights to marketing leadership across the organization. This includes analysis of recurring/informational communications, targeted offers, mass media spend, results of any test performed and incrementally

Well versed with, Salesforce.com, Social Media. Marketing and Web analytics tools like Google Analytics, Adobe Site Catalyst. Configure various Salesforce modules including case management & campaign management.

Over 2.5 years of experience as a Salesforce Business Analyst, extensively involved in implementing CRM applications on Salesforce platform.

Extensive experience eliciting requirements, creating functional and design artifacts, configuring systems, System testing, and driving UAT efforts in a lead capacity for post go live support.

Experienced in conducting Agile ceremonies- Release Planning, Product Backlog, Backlog grooming, Sprint backlog, Sprint Planning, Program Increment planning, Daily Stand Ups, Retrospective

Experience in requirements gathering, analyzing them, and Writing Business Requirements Documents (BRD), Use case specifications, Systems Requirements Specification (SRS), Project planning, scheduling and management.

Hands on experience in analyzing the high-level requirements, developing User Stories, Test Plans, writing Test cases, creating RTM, building test data using Excel & SQL queries, testing & documenting issues and collaborating with development teams to resolve issues using tools like TFS and Quality Center

Involved in the full HIPAA compliance lifecycle from GAP analysis, mapping, implementation, and testing for processing of Medicaid Claims. Knowledge and Experience on Membership, Billing, Claims Payment Processing in relation to HIPAA, EDI 4010, 5010 X12, ICD-9 ICD-10, codes 834, 837,835, and 270, 271. Strong knowledge of ICD-9/ICD-10 business analyst with healthcare.

Strong experience in a variety of e-commerce implementations, with specific knowledge of SAP Hybris e-commerce.

Worked on WCM (Web Content Management) & CRM (Client Relationship Management) and apply specific functional knowledge of WCM applications to help guide the design and implementation of the solution

Experience in Data Analysis, Data mapping, current and future state workflows, activity and transition state diagrams, traceability matrices, translation logic rules

TECHNOLOGY

Microsoft Office Suite: MS PowerPoint, Word, Excel, VISIO, Tableau, Power BI, MS Project, SharePoint, Confluence, Quality Center, Agile Methodologies (Jira/Rally) & Waterfall, Rational Clear Quest, Mingle, Microsoft Project, Confluence, SharePoint, Balsamic, Microsoft Azure, One Drive.

Digital Marketing: Adobe Analytics, Adobe Target, Adobe Experience Manager 6.3version, Google Analytics, Oracle Eloqua

Database: MS SQL, Oracle

Analytics: MS Excel, ETL Power Informatica, SAP Hybris 6.2, Bee Pro

Testing Tools: HP ALM and Jira, Rally, SOAP UI, Jenkins, Manual Testing, Selenium, Test NG, Quality Center, Soap UI

EDUCATION

Doctorate in PhD Information Technology: Currently Pursuing

Masters in Computer Science, 2016, GPA: 3.87/4.00 (Honors)

Bachelors of Technology in Electrical Engineering, GPA: 3.5 (Honors)

CHRONOLOGICAL EXPERIENCE

Digital Campaign Business Analyst

Health Partners, Minneapolis, MN May 2019 to Till Date

The public site for HealthPartners consists of content and tools that will be used by patients, members, providers and employers to engage with HealthPartners on various levels. Introducing content strategy to better establish a clear hierarchy of information and inform the user on how each business segment works together. The major outcomes being an improved site navigation and more efficient user flows.

Responsible for all aspects of marketing campaign analysis and clear dissemination of results/insights to marketing leadership across the organization. This includes analysis of recurring/informational communications, targeted offers, mass media spend, results of any test performed and incrementally.

Monitor campaign pacing on a weekly basis and work with Campaign Managers to implement adjustments as necessary

Responsible to create UI designs, UI mock ups and write business rules based on that for IT and QA Team.

Implementing user interfaces, using HTML5, and CSS3 for both web and mobile experiences.

Incorporating responsive design principles into new and existing product features.

Rapid prototyping of new features where and when possible for product layout.

Collaborating with business and back end developers reach goals for a given designed feature.

Build reusable libraries and frameworks to simplify development and web maintenance.

Creating site standards for UI strategies by keeping up to date with web best practices.

Work closely with product management in UX ideation and innovation

Develop and iterate on robust design processes, and management of projects across team members local and abroad

Develop dynamic interfaces that work across multiple browser types and also play nicely with mobile devices

Creating data-driven personalization capabilities for HealthPartners digital domains (i.e., web, mobile web, native app). These services were subsequently employed in collaborative efforts across digital to deliver contextually relevant experiences to customers in order to simplify their shopping journey.

Act as a digital project manager, a coordinator between the Digital Campaign Specialists, Account Managers, and our clients to ensure flawless execution

Worked closely with marketing the department to design and deploy email campaigns, animated and static web banners, and website landing pages.

Personalization, re-platforming, more paperless, making sites more secure, higher performance, HP with the goal to provide more value to the various business lines, seeing less calls to operations.

Focused on creating digital campaigns with prioritized content hierarchy, SEO strategies and functional recommendations. Frequently meet with senior business leaders to prioritize work effectively and present results and opportunities.

Developed an SEO-centered content strategy for the launch of new website, increasing page views by 38%

Optimized communications process through new campaign delivery training to cut onboarding time by +50%

Create & own the functional specification, product backlog, agile user stories (including acceptance criteria, how to test, definition of done, scenarios, themes & EPICs)

Worked closely with marketing the department to design and deploy email campaigns, animated and static web banners, and website landing pages. Used Bee Pro tool for designing Email and Landing Page Template.

Act as liaison between technical, creative, marketing, content strategy and client teams to ensure content executed meets or exceeds expectations.

Our main goal was to apply the new brand elements and messaging to be delivered through a mobile-friendly experience.

Responsible to lead, manage and support business programs implemented using technologies such as Oracle Eloqua, Adobe Campaign, Adobe Analytics, etc Metrics have also been set in place in order to measure the success or failure of our changes to the site.

Built Dashboards using Report builder from Site Catalyst to support analytics requirement for an in-house built A/B testing tool.

Created the official A/B testing repository and reporting template for current and future reports and testing

Managed A/B testing strategy for e-commerce specific Email Marketing Campaigns

Validate the UAT team follows the project's testing standards, guidelines, and methodology

Environments: Java Web services (Soap& Restful),Android/iOS Mobile Application, MS Office, Adobe Analytics, A/B Testing, SEO, SEM, Jira, Agile and Scrum Methodologies, Adode Experience Manager, Workflows & Approvals, Page Layouts, Security & Sharing Rules, SharePoint Reports & Dashboards.

Ecommerce & CRM Business Analyst

LifeTime Fitness, Minneapolis, MN April 2017 to May 2019

Life Time provides an entertaining, educational, friendly and inviting, functional and innovative experience of uncompromising quality that meets the health and fitness needs of the entire family. Worked as a Business Analyst on the Hybris Commerce 6.2 implementation project. It was implemented for Life Time’s online membership sales, to purchase Monthly/Annual memberships and Day Passes online.

Analyze B2C and B2B web properties and create new business plan, business requirements, and staffing requirements and managed all aspects of the distribution and administration software programs including inventory.

Worked closely with marketing the department to design and deploy email campaigns, animated and static web banners, and website landing pages.

Selected photography, incorporated logos, branding and corporate ID into a variety of mediums, including websites, multi-media, print ads, mailers, email campaigns, labels, packaging and various other associated print collateral

Worked closely with the E-Commerce team (business),and the 3rd party web designers, to prioritize and complete systems analysis efforts for the E-Commerce solution

Continuously work for improving existing methods and investigating new methods within UX area

Creating wireframes: identifying key screen types and generating full screen inventories

Knowledge sharing regarding UX in the global context

Involved in wireframing UI/UX portal customization, and cross browser development

Tracked SEO statistics using Omniture in conjunction with Adobe Analytics Tools including page rank, competitor analysis, and keyword effectiveness; and created detailed reports showing campaign progress and outlining future campaigns suggestions.

Developed the ETL Process using Informatica PowerCenter to load data using flat files and SQL Server sources.

Developed the Informatica Mappings for loading the Fact tables with exception handling process.

Simplified the Informatica mappings using Mapplets and reusable transformations.

Used various performance tuning techniques to improve the performance of the Informatica Sessions.

Used pushdown optimization to improve the performance of the Informatica sessions.

Validated the Informatica Mappings against the pre-defined ETL Detail Design Specifications.

Coordinated with the integration team, for testing the ETL process.

Built Dashboards using Report builder from Site Catalyst to support analytics requirement for an in-house built A/B testing tool.

Created the official A/B testing repository and reporting template for current and future reports and testing

Managed A/B testing strategy for e-commerce specific Email Marketing Campaigns

Incorporate SEO and content marketing strategies to improve user experience and drive high quality traffic.

Brought in to optimize the digital customer experience across e-commerce site, email conversion funnel and social channels

Established and oversaw product promotions calendar, performed regular site refreshes.

Developed new product landing pages, oversaw the creation of launch support materials including B2B and B2C collateral; established a corporate wide web editorial board with delegates from every department, publishing schedule and calendar board and editorial calendar

Primarily worked on Catalog Management, Workspace Management, Marketing and Order Management related to SAP Hybris suite with functionality expertise and Table knowledge for data validations through SQL

Campaign Management using google analytics. Provided inputs and best practice recommendations on campaign tagging and additional on-site tracking for Omniture and Google Analytics

Experience in using Tableau functionalities for creating different Requests, Filters, Charts, and Interactive Dashboards with page and dashboard Prompts.

Provide detailed qualitative and quantitative analysis on campaigns and mobile traffic including web app and native app using Adhoc (Discover), report builder and Omniture Site Catalyst.

Involved in the peer review of Test Plans, Test Cases with the QA team

Plans, coordinates and executes User Acceptance Testing, to validate the solution delivered meets the business needs.

Environments: BI ETL Power Informatica Tool, MS Office, Adobe Analytics, Tableau, A/B Testing, SEO, SEM, Jira, Agile & Waterfall, Scrum Methodologies, Adode Experience Manager, Ecommerce, XML, Workflows & Approvals, Page Layouts, Security & Sharing Rules, SharePoint Reports & Dashboards.

HealthCare Business Analyst Feb 2016 to March 2017

BCBS, Chicago, IL

Blue Cross and Blue Shield Association, is the largest customer-owned health insurer in the United States and fourth largest overall, operating through our Blue Cross and Blue Shield® Plans in Illinois, Montana, New Mexico, Oklahoma and Texas. HCSC affiliates and subsidiaries such as Dearborn National®, TMG Health and Medecision, offer group life, disability and dental solutions, as well as a range of other individual solutions.

Functional Knowledge of Medicaid Management Information System MMIS .

Exposed to Medicare and Medicaid domains of the healthcare systems and industry for inpatients, outpatients, Reimbursement Methodology.

Extensively Knowledge in the Member Enrollment and Billing information.

Continuously work for improving existing methods and investigating new methods within UX area

Configured facets modules such as Claims, Membership, Billing, Benefit and plan,Designed and development of test cases based on functional requirements for Institutional and Professional claims for EDI and HIPAA Transactions 837/835, 834, 276/277, 270/271 testing.

Experience with EDI HIPAA 4010 - 5010 Project to convert EDI X12 Health care HIPAA 4010 transactions into HIPAA 5010 Complaint transactions

Part of the team for migration of HIPAA for EDI transaction code sets

835 – Claim payment/Advice/ 837 – Claim and encounters /834 – Benefit enrollment and maintenance

Strong knowledge of ICD-9/ICD-10 business analyst with healthcare.

Able to understand and implement Processing ICD-9 ICD-10

In dept. knowledge of Software Development Life Cycle SDLC methodology such as Agile, Waterfall and RUP .

Efficient in writing Business Requirements Document, Use Case Specifications, Functional Specifications and Workflows.

Strong Knowledge of Software Development lifecycle and methodologies like Waterfall, agile methodology and Scrum approach.

Strong knowledge of Use Cases, and Activity Diagram.

Extensive Experience in Functional, Integration, Regression, User Acceptance UAT, System.

Knowledgeable working with ETL process Extract, Transform and Load of data into a data warehouse.

Designed and implemented basic SQL queries for testing and report/data validation

Experienced in client interaction, deep understanding of business systems functionality and technicality.

Proficient in Developing and executing Test Plans, Test Case, Test Scenarios, also performing functional, usability testing and ensuring that the software meets the system Requirement.

Knowledgeable about preparing RTM documents

Experience in developing project plan and estimating project timeline.

Excellent working knowledge in Project Life Cycle and clear understanding of Project Management.

Experienced in performing Gap analysis by identifying existing technologies, documenting the enhancements to meet the end-state requirements.

Environments: Data Warehouse, ETL, Tableau, MS Office, SQL,ERP, Jira and TFS Defect tracking tool, Agile & Waterfall Methodologies, ALM/Quality Center 11.0,Workflows & Approvals, Page Layouts, ERP Modules, Security & Sharing Rules, Reports & Dashboards

Healthcare Business Analyst Nov 2014 to Dec 2015

GE Healthcare, Albany, NY

As a leading provider of medical imaging, monitoring, biomanufacturing, and cell and gene therapy technologies, GE Healthcare enables precision health in diagnostics, therapeutics and monitoring through intelligent devices, data analytics, applications and services.

Creating test plans, SDLC Method, walk through, integration approach and strategy document, test cases, scenarios, conditions.

Collaborate with the Infrastructure team to facilitate research and testing, provide overall project support to ensure hospital and Physician client interfaces conform to company HL7 standards.

Ad-Hoc analytics, modeling, and reporting for multiple departments within the organization

Data mining, data auditing, reports, and table creation within data warehouse via SQL queries

Responsible for database design as well as data quality, validation, utilization, and improvement within the data warehouse

Worked directly with the provider relations department and provider offices during the Facets migration to ensure the posting of payments appropriately based on payments and recoveries on the provider's payment vouchers and collection processes.

Conducted detailed system analyst configuration; benefit contracts into the Facets system to ensure proper benefit payment.

Provided all levels of human resources support (to include onboarding, performance management, employee relations, policies interpretations, benefits communication, compensation, recruiting and other human resources related subject matters).

Creation of proposal write-ups for future business planning specifications and program development

Help Quality analysts and MIS staff to resolve system and testing issues.

Solve outbound file rejections (4010/5010) 837/835/277/999/997, ERA/EDI knowledge (how they are processed, posted, set ups etc)

Perform business analysis activities, requirements analysis, business process modeling and the creation of use cases, business rules, glossaries, diagrams, user interface and responsibility specifications.

Handle majority of EDI related requests, Tier III support for software related issues.

Utilize Jira software tracking tool to pull logged ticket information, performed data analysis and troubleshooting of information system issues and business user concerns to identify and correct root causes.

Work with project team members to clarify, detail and manage business requirements, as well as minimize system development costs or constraints.

Using Tableau, created multiple rich dashboards visually telling stories of the business status, strength & weakness, potentials etc., also interact with data as necessary

Coordinated with client's BI teams to deploy Tableau workbooks to Tableau servers owned by the BI team environments.

Design interface implementation project plan and responsible for providing project status updates.

Served as a liaison between the internal and external business community (Claims, Billing, Membership, Capitation, Customer service, membership management, provider management, advanced Healthcare management, provider agreement management) and the project team.

Actively analyzed current business processes (Claims, Recipient eligibility and enrollment etc.) and worked with management to improve and implement enterprise solutions to ensure compliance

Environment: Java Webservices (REST/SOAP), Facets System 5.2,Tableau, Agile Methodologies, MS Excel, MS Word, MS Project, SharePoint, Microsoft SQL, MS Visio, Quality Center, Google / Adobe Analytics, SQL.

Financial Business Analyst Aug 2012 to Oct 2014

Citi Bank, Los Angeles, CA

Citi has played a leading role in establishing important market intermediaries such as depositories, credit bureau, clearing and payment institutions. Citi helped lay the foundation of the Indian software industry by establishing Citicorp Overseas Software Ltd. and Iflex Solutions Ltd.; it pioneered the ITES industry in financial services through Citigroup Global Services Ltd. (CGSL).

Served as a liaison between mortgage specialists and the project team.

Responsible for gathering user requirements and specifications for designing a mortgage based loan system using and documenting the same.

Strong Knowledge of Software Development lifecycle and methodologies like Waterfall, agile methodology and Scrum approach.

Presented on EIT Accessibility to departments around campus, created documentation on creating

accessible digital materials.

Worked on Black Knights Empower LOS for Retail, Wholesale, and Commercial Loans.

Extensively involved in maintaining requirements traceability and communicating any changes to these requirements to different business groups and programmers.

Led and conducted JAD sessions for requirements gathering, analysis and design of the system.

Created context and workflow models, information and business rule models, Use Case and Object Models during the analysis using Rational tools.

Designed the system, prepared UML and Sequence Diagrams using Rational Rose and Visio.

Responsible for writing detailed descriptions of user needs, program functions, and steps required for developing or modifying software programs using Rational Rose (UML).

Prepared Detailed Design Specifications (DDS) and Functional Specification Documentation (FSD) and communicated these to the Stakeholders.

Used MS Visio for Process Modeling and Business Process Flow Diagrams.

Extensively involved in Regression Testing during various phases of the application.

Consulted with key stakeholders across the company (including but not limited to Enterprise Communications, Vendor Management and Procurement, Digital Strategy, Legal and Compliance, SQA)

Senior Accessibility SME, Technical Writing, Copywriting, Accessibility Testing, Reporting, Management and Mentorship of Personnel, Business Process Design, Policy Development, Digital Strategy

Prepared Test Plans, wrote Test Scripts and executed Test Scripts as the project developed.

Developed Data Models and generated Database Schema Structures and developed Data Flow Diagrams.

Participated in status meetings where such defects logged in CQ were reviewed.

Environment: Rational Rose, Rational Requisite Pro, SharePoint, Outlook, LYNC, LoadRunner, MS Office Suite, ALM, Agile (Jira & Waterfall)

Business Analyst April 2011 to July 2012

Tech Mahindra, Hyderabad, India

Client - GE Aviation & Aerospace

GE Aviation, an operating unit of GE (NYSE: GE), is a world-leading provider of jet and turboprop engines, components and integrated systems for commercial, military, business and general aviation aircraft. GE Aviation has a global service network to support these offerings.

Served as a liaison between mortgage specialists and the project team.

Study and analysis of business requirements and conducting the status update meetings

Involved in converting the User requirements into business requirements, functional requirements and technical requirements and also created business process models from the requirement specs. Managed Requirements using DOORS

Involved in preparing requirement specifications, design specification and reviewing the test case documents.

Assigning work to the team members and co-coordinating with the team.

As a Business Analyst, need to undergo current implement risk analysis and finds out if there is any risk associated with the requirement and implement and if so then how we can tackle it efficiently.

Worked in accordance to the methodology laid down by the Company for various phases of the business and created business vision, business architecture documents and mock reports.

Facilitated (JAD) Joint Application Development sessions in order to identify business rules and requirements and then documented them in a format that can be reviewed and understood by both business people and technical people.

Used MS Excel to enter data from various sources into spreadsheets and also helped in writing test cases based on Excel.

Environments: Waterfall Methodology, MS Excel, MS Word, MS Project, SharePoint, Microsoft SQL, MS Visio, Quality Center

Banking Business Analyst April 2010 to March 2011

Tech Mahindra, Hyderabad, India

Client – Bank of America

Involved in requirement gathering from the business users to create a Business Term, Business Rule and Data Quality Rule to establish Data lineage and Traceability in a Data Governance Framework.

Worked in completing all steps for certification and validation of critical data to ensure data requirements are developed per standard.

Responsible for Key Data Elements (KDE's) certification to the systems of record within various data domains.

Involved in CCAR Project with Emphasis on Data Analysis and Data Governance work.

Provided primary liaison between business/operations/vendors and development.

Facilitate JAD sessions to resolve issues relating to difference between business requirements and technical design.

Involved in defining and documenting Trusted data sources and ensured downstream system has the correct mapping for sourcing the data.

Performed Detailed Data Analysis (DDA), Data Quality Analysis (DQA) and Data Profiling on source data.

Created and maintained Data Dictionary and pursued to reach consensus.

Defined key facts and dimensions necessary to support the business requirements along with Data Modeler.

Created draft data models for understanding and to help Data Modeler.

Analyzed Requirements and created Use Cases, Use Case Diagrams, Activity Diagrams using Visio.

Performed Data Analysis and Data validation by writing SQL queries using TOAD against the ORACLE database.

Prepared Test Plan Document and test cases as part of the SIT and UAT Testing.

Created and executed SQL queries to validate data movement and generate expected results for UAT.

Involved in Report Validation and UAT to verify whether all the Requirements were catered to by the application.

Participated in Walk Through and Defect report meetings periodically.

Interacted with the User in helping with the Post Implementation validation and Training.

Involved in preparing User Communication and detailed User manual for the application.

Study and analysis of business requirements and conducting the status update meetings

Environment: Oracle, SQL Developer, MS Access, Toad, Requisite Pro, Waterfall methodologies, MS Office, Excel, MicroStrategy.

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