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Vice president of Sales

Oakville, ON, Canada
April 28, 2020

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***** Post Road, Oakville, ON L6H 0K1 / Cell: 647-***-****

Will consider relocating anywhere within Canada / Email: CAREER PROFILE

Distinguished 20+year career reflects continual advancement, depth of valuable and diversified leadership experience, and consistent achievements in driving innovative, cost-effective sales and marketing strategies, program, and initiatives that produce dynamic business results. Proven strengths in directing all aspects of the sales process, establishing multiple distribution channels and negotiating overseas manufacturing. Organized planner exceptional capability in managing multiple, concurrently running tasks. Cool under pressure and tenaciously do what it takes the job done. Effective communicator, negotiator, and decision-maker. Trustworthy, loyal, highly respected, and interface positively and professionally at all levels Qualifications Summary

Sales & Marketing Management

Territory Management

OEM/VAR Experience

New product development

P&L Operational Management

Team Leadership/Development


Direct Channel Sales

Problem solver


VISUAL DEFENCE, INC., Richmond Hill, ON 2008 – May 2019 Vice President of Sales, Canada

Sold fully integrated surveillance security solutions across Canada for the global industry leader and world supplier for commercial security products. Oversee all sales and marketing initiatives while providing solid leadership to a team comprised of three sales representatives, one engineering manager, and one administrator manager. Encourage open lines of communication with C-level management and dealers across the assigned territory. Cultivate positive relationships with key end-users and dealers, as well as with key accounts. Key Contributions:

Enhanced the acquisition of market information and increased customer retention by establishing a schedule of quarterly meetings with key resellers, resulting in increased sales due to the sharing of industry trends and business issues that could have hindered growth.

Drive revenue by developing, approving, and executing effective corporate sales strategy and marketing budget.

TOA CANADA CORPORATION, Mississauga, ON 2006 – 2008 National Sales Manager, Canada

Oversaw Operations, Sales, Marketing, Warehouse, and Technical Support departments while managing a staff of 23 employees, including five Regional Sales Managers. Submitted sales plans, budgets, and forecasts to the parent company in Japan. Facilitated annual shareholder meetings, sales meetings, and trade shows, and participated in quarterly territory reviews with Regional Sales Managers and key dealers to ensure open lines of communication.

Key Contributions:

Hand-picked to take over an underperforming subsidiary; successfully turned around by recruiting key talent, resulting in achieving record-breaking sales results within 12 months.

Improved consistency by implementing company policies including return policy, after-sales support, and volume discount policies.

Increased sales by establishing several new OEM accounts. AL GHEMRAOUI, MBA Resume, Page 2


BOSE CORPORATION, Richmond Hill, ON 2001 – 2006

Territory Sales Manager, Canada

Consistently achieved corporate objectives and quotas by developing national business opportunities. Trained, mentored, and coached dealers across Canada, providing performance feedback to promote professional growth and development. Developed and implemented effective sales strategies to drive new product sales. Key Contributions:

Triggered sales growth from $200K to $2M by establishing professional audio sales efforts in Canada.

Gained loyalty from key resellers and improved sales results by creating quarterly dealer events. AVS TECHNOLOGIES, Ottawa, ON 1998 – 2001

Territory Sales Manager, Ontario

Drove revenue by growing a solid dealer base while selling computers and electronics accessories/components to the Canadian Federal Government, Ontario dealers, and distributors. Key Contributions:

Fostered valuable relationships while managing and developing key national retail accounts. EDUCATION & TRAINING

MBA, Anglia Ruskin University, United Kingdom (2015) Extended Postgraduate Diploma in Business Management, EduQual, United Kingdom (2014) BBA, Marketing, Algonquin College, Canada

Certificate of Business Administration, Marketing, Algonquin College, Canada Professional Development:

Time Management Course (CPSA)

Customer Relationship & Consumer Behavior (Bose Corporation) Technology: CRM, SalesForce, MS Office Suite

Languages: English, and French (fluent)

Citizenship: Canadian

Business Travel: Up to 75% per month in any given month Available: Immediately

Re-Location: yes

very flexible

References are available upon request

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