MEDICAL COPYWRITER - FREELANCE

Susan Carroll Creative (2008-present)

Freelance Senior Copywriter/Marketing Communications Consultant

Experienced in multi-media tactics: digital/interactive, editorial, publicity and events, direct response, and sales promotion writing

Collaborates with and advises clients on creative process, functioning as lead creative

Develops concepts, positioning statements, testing rationales, creative briefs and value propositions

Organizes and optimizes content, assuring message impact, continuity and consistency of references

Guides junior writers, art directors, UX designers and programmers

Familiar with referencing and citation (AMA, Chicago Manual and AP styles) for regulated industries

Proficient in Microsoft Office Suite, Adobe Acrobat, CMS (AEM, WordPress,) Image-editing software.

RECENT PROJECT HIGHLIGHTS

2016-PRESENT

Sky Neon Signs (January 2016-present)

Wrote and built WordPress website, upgrading from Weebly platform. Client reports that majority of work now comes from website referrals.

Wolters Kluwer (June 2017 - November 2017)

Copywriter-Creative Director

Shepherded new branded website project for Lippincott imprint, from creative brief through content development. Architected (outlined) site, created a prototype, and collaborated with UX designer and AEM developer.

Sani Professional (December 2016 – March 2017)

Content Writer

Wrote SEO copy for updated website, including repositioning of products and stories for expansion into more industries beyond food service.

Dell Life Sciences Dell Services/Life Sciences Division (May 2016-August 2016)

Technical Copywriter

Advised sales executives on organization of broad content areas; developed message maps, creative briefs, consistent naming conventions and set up a review and tracking system in Google. Wrote and copy-edited sales sheets and articles to fit templates within a very short time-frame.

PHARMACEUTICAL/LIFE SCIENCE PROJECTS

2007-PRESENT

Freelance Creative Director, Copy Supervisor and Senior Copywriter for healthcare and pharmaceutical promotion. Transforms complex scientific and medical research into engaging marketing communications

Researches and interprets medical literature (annotation and AMA Style Referencing).

Therapeutic categories include:

Biologics

Cancer/Oncology

Cholesterol

Healthy Lifestyle

Endocrinology (Hypogonadism, Diabetes, Menopause)

Epidemiology/Public Health

Hematology

Hypertension

Immunology

Nutrition and Weigh-Loss

Rheumatology

Ophthalmology

Rare Diseases

Stroke

HRA (Research Division of Michael J. Hennessy) (Dec. 2016-Jan. 2017)

Senior Copywriter

Created a compelling presentation for pharmaceutical marketing audience from a dry research report on PD-L1 assays for checkpoint inhibitors for oncology brand managers.

Ogilvy Commonhealth (July 2016-August 2016)

Copy Supervisor

Managed Markets, BMS Oncology Accounts: Sprycel (Leukemia) and Opdivo (lung cancer indication).

Horizon Blue Cross Blue Shield of NJ (May 2015-July 2015)

Senior Copywriter

Disease management articles and presentations for government/public health plan beneficiaries and providers managed by Horizon NJ Health including Medicaid, Medicare Advantage and MLTSS programs.

Discovery USA (a Publicis Company) (March 2014 -May 2014)

Copy Supervisor

Tweaked copy and referenced Jakavi (indicated for rare myeloprolifative blood disorders) and other Novartis oncology brands for professionals.

Merck Studios (January 2014-March 2014)

Senior Copywriter

Developed concepts and copy for employee promotions including Google Glass Challenge and Merck for Mothers.

MediMedia Managed Markets (September 2013—November 2013)

Senior Copywriter

AbbVie Managed Markets. Prepared presentations for institutional sales force regarding physicians’ reaction to Healthcare Reform, prior to and during roll-out of ACA Medicaid Expansion and Health Insurance Exchanges

Sills Communications (September 2012-February 2013)

Senior Copywriter

Philadelphia Healthcare Reform Summit 2013.

GSW InVentiv Health (July 2008-December 2013)

Senior Copywriter

Omnipod: Developed concepts for innovative diabetes monitor pitch.

Aveed: Initiated and developed messaging matrix and wrote copy to support FDA approval for injectable testosterone drug.

CSL Behring: Hizentra Launch lead copywriter for all patient materials, sales force and HCP pieces for self-infused PIDD immunoglobulin replacement therapy .

ChemoFX: Wrote rationales for positioning to oncologists and concepts for new chemotherapy testing assay.

Band Digital (February 2012 -March 2012)

Senior Copywriter

Alexion Pharmaceuticals. Website outline and content for patient and professionals re. Ahus, a rare blood disorder.

Pinnacle Health Communications (September 2011-January 2012)

Senior Copywriter

BMS (Bristol Myers Squibb). Outlined, researched and wrote presentations for insurance executives re. healthcare reform, HIV-AIDS, HTN, MS, and COPD.

RSCG Life Catapult (November 2010-March 2011)

Senior Copywriter

Novartis Managed Markets HTN Franchise – sales force, HCP and consumer materials. Healthcare Reform presentation.

Digitas (September 2010-November 2010) Freelance copywriter for Crestor patient site, including site audit to check consistent claims and language

Patient Marketing Group (June 2010-August 2010)

Freelance copywriter for Merck patient education, including online cholesterol tracker and HCP website.

MediciNova (October 2009 – December 2009)

Concepts and website content for clinical trial recruitment for IC/IBS (interstitial cystitis/irritable bowel syndrome) study.

TMG Healthcare

Copywriter/CD (January 2009 – April 2009)

Explored various creative themes, developed concepts, wrote ads, event invitations and initial newsletters for government health plan business process outsourcing (BPO) firm.

Independence Blue Cross (September 2008-September 2010)

Wrote content for six Medicare plans. Edited Health and You (patient education) articles.

MRM Gillespie (February 2008-September 2008) Wrote D2C direct response copy and concepts for MedcoRX, prescription drug benefits manager; as well as OTC clients.

Thomas J. Paul

Senior Copywriter (January 2007-February 2008)

Freelance copy for Johnson and Johnson/Centocor: Remicade (rheumatoid arthritis indication)

OTC PHARMACEUTICALS

•Johnson & Johnson CPI - new product introductions, sales promotion & recruitment

CVS – interviews, research and copywriting for advertorial newsletter

•Lederle Pharmaceuticals - sales force campaign

•Novartis: Triaminic, Tavist-D – FSI ads

•Pfizer (Ben-Gay, Coritzone-10) - FSI ads

•Warner-Wellcome (Listerine) – consumer sales promotion

STAFF POSITIONS

MedQuist, Inc. (M*Modal) (May 2007-December 2007)

Senior Copywriter

Mt. Laurel, NJ office

Initiated process improvements such as use of creative briefs and consistency of statistics. Developed and tracked promotional materials and messages, both collateral and online, supervised graphic designers, and updated content via CMS. Worked closely with 5 marketing managers, reporting to both Director of Marketing and head of Sales and Marketing,

Prior fulltime communications positions include: Direct Response Copywriter, Sales Promotion Copywriter, Senior Communications Director, Media Relations Account Executive.

Mancini Creative, Thomas J. Paul, Backe Communications in Philadelphia area. (2000-2007)

McCann Direct, Einson-Freeman, MWW Strategic Communications and The Creative Group in New York City area (1985-1992)

EDUCATION

School of Visual Arts, New York, NY. Advertising Concepts, Art Direction, Illustration. Continuing education courses to build portfolio – 60 credits toward a BFA.

William Smith College, Geneva, NY

B.A., English in 3 years + 1 semester at Antioch Centre Creative Writing Program, London.

PLEASE VISIT ME ONLINE

Website: susancarrollcreative.com

LinkedIn: Linkedin/in/susancarrollcreative

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