Dexter Markes

Dallas, TX

214-***-**** adczkc@r.postjobfree.com

Ecommerce Media Specialist Digital MatTech Specialist Channel Marketing Agency

Industries:

- Software Sales / ERP/ CRM (SalesForce)

- Financial Software Development Expertise

- Information Technology (IT)

- Consumer Electronics

- Personal Electronics & Accessories

- Communications / Video / Telco / Broadband / Wireless

- Retail / Internet Marketing

- Advertising / Digital Media

- Ecommerce / Internet Marketing Expert (Google Certifications)

Specialties:

- Business to Customer Lead Acqusition Specialist

- Strategic Marketing & General Management (Global)

- Category Management & Product Management Specialist

- Channel Management Expertise & Account Management Planning

- Software Sales Development (Global) Manager

- Program & Project Management Expertise

- New Product Launches & Demand Gneration Manager

- Brand & Promotional Management

- P&L Management

- Social Media Campaign Marketing Specialist

- Advertising / Media Strategy & Planning

- Certified Search Engine Optimization (SEO) & Search Engine Marketing (SEM) - Digital Media Specialist

- Google AdWords Certified & Google Analytics

- Customer Acquisition / Lead Generation Manager

Google AdWords & Partner Certification- Mobile, Video, Shopping, Analytics, Search & Display

Professional Experience

DELL B2B PROGRAM/PROJECT MGR. AGENCY DIRECT MKTG. - Round Rock, TX

July 2013 – Present

Global Sr. PMO Program Manager / eCommerce Digital/ Ad Agency / Project Manager / PMP

Responsible for leading and MARCOM Sales Strategy for Global Services, in support of Dell Corporate & Dell Financial Services (DFS) strategic systems (during EMC & Dell acquisition); Duties include Managing Global (Brazil, India, Malaysia and European Territories) Agency Development Team, while implementing Salesforce CRM and Program oversight, by delivering Promotional & Advertising services to DELL B2B & Direct Consumer Businesses.

Marketing Leadership Committee for Internet of Things (Web/Mobile/Embedded) & Account Management Channel Planning Category Discovery Business Development Planning

Managed, Global (India, Brazil, Malaysia & European Territories) Software Channel Development team to meet “Go Live” / Major Release Schedule for DELL’s strict AGILE & SDLC Process

Business Unit Category Project Manager with IT Fulfillment for Global Launch. Promotional Campaign Analytics CPC & CPA.

Lead Comprehensive Social Media Management Campaign with Viral Component for maximum Reach to support customer Buying preference.

Sr, Business Delivery Program Manager, eCommerce with MARCOM & Ad Agency Campaign Management. Channel Management coupled Marketing ROI Performance Analytics

Managed Supply Chain Security Implementation for DELL Order Management System (DOMS) for eCommerce POS with software fix and correction with end Client

Developed Product Project milestone & delivery dates by acknowledging resource gaps via nominal project team effort allocation, resulting in re-baseline of Program Milestones

Created and oversaw project schedules; ensure timely completion through all phases; lead quality control; Drafted and Presented Comprehensive project plans/risks in collaboration with team members.

Business to Business Channel Manager for Cloud Related Servies

Lead Global Service Program by integrating simultaneous programs “Credit, Customer Master, & Risk Mgmt. with 5 Salesforce CRM support DELL’s Marketing - IT Push Strategy

Web Channel Promotional Efforts & Digital Marketing Services, SEO & SEM Digital Media Services with Vendor and Agency Fulfillment

Lead And MARCOM and Agency through Integrated Product Launch Program Processes by utilizing Marketing Automation

Strategies and Tactics i.e. Drip Campaign Management, Triggered Workflows, Ad Campaign and Promotional Campaign Management by correlating to Customer Journey Workflow DELL, Mktg. Ad Agency Vendor

Developed eMail Campaigns stacked with Webinar& Video Follow Up for Customer Journey Workflow Mapping Local Regional Business Broker Client, DELL, Real Estate SMB

Implemented comprehensive Direct Mail Copy & Creative Strategy with Predictable ROI utilizing Marketing Automation tools and Customer Journey Workflow Mapping DELL (Banking Clients)

SME in Mobile Marketing, with utilizing Mobile touchpoints for predictable response rate resulting in an increased Marketing ROI and recognizing lower Customer Acquisition Cost/ Client DELL, Direct Mktg. Clients

Managed and recommended Marketing Metrics utilized for reporting client success, CLTV, Open Rate, Time on Site – Bounce Site, Ad Impressions to Response, Direct Response, Lead Scoring, etc.

Experience in SalesForce Cloud Administration with setting Up Cloud related CRM Analytics Platform, transferable with SalesForce Marketing Cloud (i.e. Journey Builder) DELL

Liaison Point of Contact and facilitator between the client and enterprise delivery teams.

Lead meetings AND develop project documentation with delivery oriented meeting agendas, meeting reviews setting structured meeting operational cadences, project schedules and status reports.

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GLOBAL. BUSINESS PROGRAM MANAGER & SR. TECHNOLOGY MARKETING MEDIA MGR.

Sr. Business Program Manager / Digital Media (Digital Media Ecommerce Manager) Google Certified

Principal Program/ Project Manager of Marketing & Financial Transformation Planning AKA Corporate Performance Management (CPM) for the Executive Leadership Council (CIO, CFO & CEO) and multiple platform Integration ( BI Analytics, sap, BobJ, Hyperion & Essbase Collapse); Converging 7 systems into 1 as a repository for corporate financial (Income Statement, Balance Sheet, Cash Flow & Key financial Ratios) and operational (Sales, Product, Churn, etc.) Salesforce CRM metrics for Business unit executives, with KPIs and CPM by Line of business.

Provided expertise and developed operational plans with supply chain management, benefits, margins, supply & demand, customer needs, and key metrics for Operations Planning to support Business Unit transformation for business and technical requirements gathering, Product definition / Launch, leadership of a cross-functional product team, Directed product profitability, Lead analysis and financial modeling of new business case opportunities and lead development of Broadband Products by enhancing DSL services, directly and indirectly towards product lifecycle milestones and goals for B to B and B to C Segments. Advert Agency Mgmt. oversight w/Temerlin McClain

Performed cost/benefit/ margin analysis, and supply/demand evaluation assessments to verify price elasticity.

Implemented product penetration, and launched national product outreach via 11 call centers + 50 retail locations and 123 Channel Partners with market data and business case requirements with repositioning, price optimization and channel distribution.

Executed product/ marketing plans. Negotiated & Managed Advertising & Promotional agency relationship for product launch with $4 Million promotional budget resulting in 28% unit increase.

Developed KPI Metrics by Clustering the local Head count & decreased Customer downtime

Developed Sales Incentive Plan via Direct & indirect Channels working closely with implementation Agencies

Developed Direct Marketing and Incentive SPIFF Plans for Channel Partners reselling DSL Services

Developed Business Case and Marketing execution plan for National Rollout and installation implementation

Directed Product Launch Channel Promo - Marketing Campaign “Feel The Earn”, resulting in 153% unit gain

Created a fact base with which to build a new list pricing strategy that would attract targeted customers and build profitable relationships. Increased market share and $75Million in NPV.

VERIZON CXO Global Executive Manager -, Baskin Ridge NJ & Irving, TX

Managed, Online & Off Line Lead Generation Campaign for Business Product Delivery

Business to Business Project Planning as the SEO Specialist for Verizon "FIOS" Local Promotional Offer + Account Managemet Ownership with Retail 3rd Party

Lead Sales Campaign Channel Metrics assessment, Brand Awareness, Bounce Rate with CPC & CPA

Designed and Lead FIOS National Digital Media Campaign

Managed Business Program w/ AGILE Methodology & SDLC Key Tools w/ CLARITY Reporting Tool

Provided project leadership and oversight throughout all phases of Product & Project life cycle, from initiation and planning phases through production support, including forecasting, with quantifiable objectives.

McLean & Richmond, VA 2011 – 2012

SR. PROJECT / PRODUCT LAUNCH SPECIALIST CRM BI MANAGER / PMP, (Delivery Manager_Contractor)

Acted as project / program Manager by implementing ORACLE ERP for Financial Transformation Planning know as Corporate Performance Management (CPM) for the Executive Leadership Council (CIO, CFO & CEO); requiring the installation and implementation of ORACLE 11g and multiple platform Integration (nap, sap, BobJ, Hyperion & Essbase Collapse). This program entailed converging 7 systems into 1 in order to act as a repository for all corporate financial (Income Statement, Balance Sheet, Cash Flow & Key financial Ratios) )and operational (Sales, Product, Churn, etc.) metrics company wide . Acting as the “single Source of Truth” P*Q and justifying corporate strategic direction. I developed a corporate data warehouse, for all executive reporting both to corporate executive and business unit executives, by providing Key Performance Indicators (KPIs) and Corporate Performance Metrics Line of business.

Managed, multiple work streams with over 77 staff on shore and off shore resources with key milestone and deliverables for phased major and minor releases for 3000+ users.

Implemented Large Scale IT & Financial Management Transformation, by automating and enhancing revenue and financial metrics with an increase in accuracy per close cycle

Spearheaded ORACLE BI CEO Dashboard design and Metric automation for executive Leadership Council with multiple enhancements to meet month-month business changes

Managed Project/ Program w/ AGILE Methodology & SDLC Key Tools w/ CLARITY Reporting Tool

Planned and executed comprehensive Planning with $10 Million Budget for Level of Effort, and Hardware for over 10 simultaneous programs to support Salesforce CRM Corporate plan & Implementation.

Executed multiple release planning events for BI Analytics, Monthly Operating Reports, Essbase & Hyperion related integration with weekly communication documentation to executive leadership

Information Technologies Dallas, Texas 2006 – 2011

Sr. VP of Marketing & Channel Software Sales

Responsible for developing integrated multi-channel marketing plans and promotions that drove traffic, Software Sales and profits while actively engaging cross functional partners and key strategic vendors. Accountable for Marketing team, National sponsorship and promotions team, and Salesforce CRM implementation management

• Structured Strategic WEB Development & Sales Acquisition, Business Process Management, eCommerce Channel, Vemdor Account Manager, Development Brand Planning & Development with Technology Price & Cost Optimization

• Lead Project using AGILE & SDLC Methodologies for Key Tasks & Milestone completion

•Motivated & Executed staffing of regional projects (resource acquisition, resources scheduling and allocation)

• Managed Implementation Team of 17 employees and contractors for peak performance on Project Deployment

• Directed project team (includes motivation, competence development, performance reviews of goals

• Responsible and accountable for 6 Salesforce CRM Project Maagement Implementation

• Implemented B to B Channels Sales & Developed Market Development Analytics to meet Sales & CLTV

• Transformed Current State / Future State PMO Assessment with SWOT analysis to decentralize BU risks

• Website AND Digital Media Service implementing SEO & SEM in support of Web Channel Efforts

RadioShack, Fort Worth, Texas 2003 – 2006

GROUP DIRECTOR OF MARKETING & OnLine Web Commerce Sales

Directed Business Operations growth topping 170% through multiple Product/ Service launches coupled with OEM Branded Consumer Electronics products for a $1.25 billion financial plan. Lead product development teams comprised of five disciplines: User Research, Industrial Design, Mechanical Engineering, Prototyping and Manufacturing Support in Category Strategic Planning for Business Case Justification. product development teams comprised of five disciplines: User Research, Industrial Design, Prototyping and Manufacturing Support in Category Strategic Planning for Business Case Justification.

Category Wireless & Telephony Manager for Wireless, Wireless handsets to ATT, Verizon, Sprint Carriers throughout National Chain of 5,000 Storefronts, with Weekly Promotional Push & Pull Programs

Achieved an 8% sales growth by utilizing a $10 million marketing budget to support product brands and categories with strong advertising, marketing, and Trade promotional campaigns.

Implemented 2G/3G Transition Plan for national content delivery assessment of wireless Platform

Launched a $1.15 billion annual mobile power platform portfolio budget with associated operating and advertising plans detailing target channels, financial plans, and forecasting strategies.

Strategist for Category Portfolio of Mobile Power Platform, WIMAX, WCDMA, 4G/LTE Telephony Portfolio

Developed annual Category & Advertising Plan centering on revenue growth and category profitability.

Directed 8% sales growth and 15% Gross Margin Increase by utilizing a $150 Million budget to support product brands and categories with relevant product marketing, SPIFF and Trade promotional campaigns.

Directed Packaging & Product Placements for iGo Mobility & Cinego Home Theater sub-brand across multiple channels by re positioning from the parent company to meet Business Case Objectives

Category Manager for Wireless Accessories & Cinego DLP Home Theater for Innovation Platform

Hired, trained, supported and evaluated 5 direct reports and subordinate work force of 15

/ Pana Vista (Advertising & Promotional Marketing Agency) /, Dallas, Texas 2001 – 2003

ACCOUNT DIRECTOR of BRAND & PROMOTIONAL PLANNING / PROJECT MANAGER PMP

Acted as Sr. Account Director by pitching and supporting new client engagement during and after purchase of the most popular consumer Brands i.e. Nokia AT&T, Sprint,Verizon, Mrs. Baird's, and Heineken. Trade Market Planning with Vertical Market strategy aligned with Promotional Offering. Lead Trade & Channel Sales development Promotional Market Planning with strategy alignment and stacked Product Portfolio Branding to support Business Case justification.

Lead 360 Touch Point Advertising & Branding Project Mgmt. Plans w/ Packaging redesign & Repositioning

Developed integrated media planning, Outdoor, Print, and Direct Marketing; Created strategy/theme through three categories – behavioral, demographic, and needs based segmentation streamlining resources.

Lead the business case analysis, cost analysis, by Developing team process documentation

Provided quantitative & qualitative research for NOKIA Wireless Category growth in ethnic segment (s)

Executed Field data Points & Developed Category Relevancy in Hispanic Segment for Verizon Wireless

Lead sub-teams, provide guidance, track progress with policy writing/development product in strategic action

Expertise in marketing development, Business Implementation, and Information Technology platform roll outs

Directed both customer acquisition and retention by growing Category share 12%

Directed quantitative & qualitative research for Heineken’s Category growth in ethnic segment (s)

Directed research data Points for Category Customer Segmentation and Customer Strategy Development

Directed Nokia Category Market Share with a Segmentation Analysis resulting in +12%/Brand Awareness

Directed Mrs. Bairds-to a "high road/low road" Category approach in determining Price & Profit Optimization

Expertise in marketing development, Loyalty programs, SPIFF Direct marketing and Interactive marketing

SME in Pricing and Profit Optimization and in Segmentation for Targeted Promotion & Trade Market Planning

Santa Clara, California 2000 – 2001

DIR OF MARKETING & CHANNEL SALES MGMT. (Central / Southern Region)

Director of Marketing: Business to Business Relationship Implementation. Developed the marketing & advertising strategy, execution plan and owned P&L for 10-National Portfolio accounts Primary Accounts with annual sales exceeding $215 M. Provided strategic and tactical input for North American region to global marketing organization. Developed the North American marketing plan and execution strategy Produced 45% of Corporate Revenue delivery against targets. Vendor Management & Directed Strategy intersection points across segments, w/ Video Broadband Services and cross functional Promotional & Advertising Planning with Young & Rubicam Ad Agency.

Directed sales and marketing component of $300M acquisition, guiding teams via an in-depth industry analysis.

Executed channel partner buy-in by supporting nationally launched marketing program with new targets

Developed oversaw messaging with staff as Media Spokesperson & Liaison for Brand Positioning consistency

Increased Contract commitments and provided budgetary oversight via MDF related incentive planning

Lead an integrated business model for a unique solution for both sellers and end buyers (SMB’s)

Created executive level briefings with B-to-B partners which aligned service with customer resources

Presented Partnership rationalization to Board of Directors, CXO’s and Business Unit Presidents

Developed Organizational synergies with client for seamless alignment and revenue growth for Clients & Co.

Story Boarded and Secured board approval for additional $5Million Channel Promotion resulting in 30%of projected unit goals and coordinated technical aspects of development and deployment activities

Directed channel partner buy-in by supporting nationally launched marketing program with new B to B targets

Directed OEM agreements and Co-Branding Guidelines for Brand Positioning & acted as Media Spokesperson

Directed In-Depth Focus Group Research and Quantitative Research with Agency Oversight and Intervention

Directed Contract commitments and provided budgetary oversight via MDF related incentive planning

Directed Price & Profit Optimization with Compensation Planning from Channel Partners SPIFF’S

Presented Partnership rationalization to Board of Directors, CXO’s and Business Unit Presidents

Hired, trained, supported and evaluated 5 direct reports

Previous Professional Experience

North American (Offshore) Business Development Manager, AAG / Bermuda Government

Brand Marketing / Account Management, The Digital Company (Xerox)

Account Manager, General Electric

Sale Operations / Broadband Roll Out, BellSouth

Education

Master of Business Administration, Marketing Concentration

Clark Atlanta University School of Business, Atlanta, Georgia

Bachelor of Science, Mechanical Engineering

Tuskegee University, Tuskegee, Alabama

Executive Advisory Boards

RadioShack – CEO Council

Johnson Research & Development (Inventor of Super Soaker via Mattel Corp.) to CFO

Vestal Builders Incorporated – CEO Advisory Board

KEDAR Technologies an ITIL Company– CEO Advisory Board

Member of American Marketing Association

Member of Direct Marketing Association

U Communications Network Services 1998 to 2000 May 2012 – July 2013

UProduct Marketing/Channel Marketing Management

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