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Social Media Digital Marketing

Location:
San Diego, CA
Posted:
April 27, 2020

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Resume:

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San Diego ****2, USA 518-***-**** adczj0@r.postjobfree.com

Motivated, results-driven Marketing & Sales Manager with start-up to Fortune 500 experience and a broad-based knowledge of online marketing. A sales professional with a proven track record of success. Creates innovative approaches and has a proven ability to succeed in fast-paced, rapidly changing and deadline-driven environments. Talented marketing strategist with expertise in social media management, digital campaigns, product marketing, account management, sales and client growth.

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09/2019 – present Marketing Director

San Diego Fitness, San Diego, CA

·Strategically develop and execute integrated marketing and communications plans in support of the organization’s marketing/communications goals

·Manage and improve lead generation campaigns, measuring results with CRM reporting

·Ensure branding and messaging are consistent throughout all channels

·Brand partnerships and event outreach for brand collaboration a long with sponsorships

·Oversee key projects, ensuring excellence in digital services and project/staff efficiencies 09/2018 – 09/2019 Sr. Marketing Account Strategist RelationEdge, San Diego, CA

·Developed and managed digital marketing strategies for assigned client campaigns in areas of content marketing, SEO, paid media, email marketing, CRO & social media

·Main point of contact for assigned clients and conducted client campaign reviews with assigned customer point of contact, who was often the CEO, CMO or other C suite executives

·Oversaw and directed the workflow of multiple projects that involved multiple types of services and deliverables with internal department specialists

·Participated in sales presentations as the digital marketing expert and assisted in closing and growing major customer accounts in client sales process

·Ensured clients’ digital marketing strategies are in line with the latest industry trends to ensure maximum success

07/2017 – 09/2018 Digital Marketing Strategist

Fidelitas Development, San Diego, CA

·Developed, implemented, tracked and optimized digital marketing campaigns through email, web, social media, PPC and social media advertising

·Created and implemented standard operating procedures, budgets and logistics for trade shows planned for the year

·Managed all digital marketing campaigns from start to finish & stayed within budget

·Created digital marketing strategies to drive qualified traffic to E-commerce sites through various channels including email, advertising campaigns, and social media campaigns

·Managed a team of junior digital marketing assistants

·Analyzed and reported on campaign results and customer behavior to identify actionable opportunities to increase sales and improve engagement with clients

·Wrote & developed a content calendar for client channels including email, social, and PPC; measured and optimized campaigns.

11/2015 – 07/2017 Field Account Manager

SolarCity, San Diego, CA

·Surpassed monthly sales quota & new customer penetration

·Established and managed trade show business plan; maximized quality lead generation through proper training and preparation of booth staff, trade show advertising, and direct mail campaigns

·Created & executed online marketing strategies with engaging content to gain more clients

·Dec 2015: Set record for lead generation as new hire. Generated 30 leads.

·Planned and executed events to generate leads

·Experience in managing leads through Salesforce

·MVP of SolarCity Sales training class

06/2014 – 10/2015 Integrated Marketing Manager

Thought House Advertising Agency, San Diego, CA

·Managed relationships across internal and client teams to maintain open communication and ensure all projects were running efficiently

·Produced content for all client social channels and managed Facebook & LinkedIn advertising for various accounts

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·Responsible for testing user experience of client websites, created and implemented changes

·Developed and launched online campaigns for clients

·Managed interns and 1099 staff hours directly related to planned budgets

·Direct contact with clients regarding their needs, budget, timeline and status of current projects

·Project managed website design/redesign, landing page implementation, video production, casting calls, photography shoots and talent/model searches for various clients 09/2013 – 05/2014 Junior Media Planner & Buyer

Mindstream Interactive, San Diego, CA

·Worked cross functionally as an account manager to oversee development of an agency- owned website with mircosites

·Utilized all types of media (digital display, traditional, social, PPC search, etc.) to plan integrated marketing campaigns

·Created engaging content and posted content across social media platforms using multimedia, including video, images and written updates E

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08/2009 – 08/2013 New Media Marketing

Rochester Institute of Technology, Rochester, NY

Major: New Media Marketing Minor: Public Relations Cumulative GPA: 3.5/4.0, Member of the National Society of Collegiate Scholars, Deans List

·Women in Business President, McNair Scholar, RIT Higher Education Fellowship program sponsored by Student Affairs, Alpha Sigma Lambda Honorary Society, Alpha Phi Omega Fraternity and Alpha Xi Delta Sorority

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Account Management

Digital Marketing Strategy

Project Managemet

Task Management

Social Media

Email Marketing

Digital Campaigns

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05/2019 – present Leadership Team: Social Media Chair Junior League, San Diego, USA



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