University Of Michigan, School of Information

Master of Science in Information, UX Design & Research Ann Arbor, MI

Columbia College Chicago

Bachelors of Fine Arts, Industrial Design

Chicago, IL

Education

Client Recruiter

University of Michigan Ann Arbor, MI

• Helped recruit hundreds of projects for the School of Information’s client-based courses: designed and

implemented the information processes and recruitment campaigns to solicit, collect, maintain, and select clients and projects.

Citizen Interaction Design Fellowship

University of Michigan Ann Arbor, MI

• Worked with the city manager to conduct needfinding on transparency in the budget prioritization process.

• Conducted semi-structured interviews with department directors to understand internal prioritization methods and discover patterns.

• Compiled key findings into actionable recommendations and presented them to the city manager

Graphic & Web Design

Self-Employed (Freelance) Chelsea, MI

• Redesigned websites with a mobile first approach to ensure the best flow on all screen sizes.

• Created logos with Adobe Illustrator leading to stronger brand recognizability in target audience

Digital Design

Emmis Digital Chicago, IL

• Constructed presentation decks & social media graphics using Illustrator and Photoshop that was used for client development and growth in followers

Graphic Design

Root3 Growth Marketing Chicago, IL

• Developed brand focused content such as logo creation, whitepapers, and social media graphics

Graphic Design

Pork & Mindy’s Chicago, IL

• Created informative and engaging infographics for investor reports using InDesign, which led to increased revenue UX Design Intern

Insurance Auto Auction Westchester, IL

• Developed a redesign for their intranet homepage by conducting and analyzing user tests to create a

heuristic evaluation

• Prototyped in HTML/CSS using Bootstrap’s responsive framework, and was approved by head of marketing

for implementation

Web Site Re-Design 2019

Working Bikes

• Evaluated web site and developed

recommendations to optimize content during an

alternative spring break program

Directory Reorganization 2018

Detroit Community Technology Project

• Conducted user interviews and analyzed problems

with an Affinity Wall

• Synthesized research and developed

recommendations, which lead to better internal

organization

Web Site Re-Design 2015

Calvary Methodist Church

• Designed and developed a responsive web site

using Bootstrap

• Repurposed a multi page site into a single page

with a fixed navigation, which increased usability

Recent Projects

Geoffrey

Smith-

Woollams

UX Design & Research

geoffreysmithwoollams.com

adczgb@r.postjobfree.com

734-***-****

Skills

Design

Interaction Design

Rapid Prototyping

Storyboarding

Campaign Branding

Persona

Wireframing

Research

Usability Testing

Heuristic Evaluation

Card Sorting

Affinity Diagram

Contextual Inquiry

Competitive Analysis

Conducting interviews

Software

Photoshop

Illustrator

InDesign

XD

Sketch

InVision

Figma

Microsoft Office

Google Suite

Airtable

Code

HTML

CSS

Javascript

Mar 2014 -

May 2019

May 2019 -

Present

May 2019 -

Jul 2019

May 2020

Nov 2016 -

Apr 2017

May 2016 -

Nov 2016

Nov 2015 -

Apr 2016

June 2015 -

Oct 2015

May 2015

Experience

Contact this candidate