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Sales Manager

Location:
Pasig, Philippines
Posted:
April 27, 2020

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Resume:

MELLY AUSTRIA-BERNARDINO

*. V. Pasco Street San Isidro, Balanti, Cainta Rizal

092********

adczcs@r.postjobfree.com/adczcs@r.postjobfree.com

OBJECTIVE

To be able to look for a position that would further utilize my abilities and at the same time realize my potential and to be a part of the organization that will foster professional growth. RELATED SKILLS

Proficient in MS Word, Excel and Powerpoint Programs. Trainable, adaptive, enthusiastic and wiling to assume increased responsibility. Adept in internet research.

RELATED EXPERIENCE

BUSINESS UNIT HEAD for SME’s and CROSS BORDER

Synagie Inc., (November 26, 2018 to September 15, 2019) Reporting Directly to Chief Operating Officer

Responsibilities include: Over all accountable for Cross Boarder and SME’s Account of Synagie meeting the growing popularity and demand of international goods in Southeast Asia; Scalable solution for sophisticated sellers to access six markets with one contract; Provides Centralized account management via Seller Center. Partner with Small and Medium Enterprise brands that wanted to venture on ecommerce selling, providing an end to end experience to customers. Manage 3 sub- departments: Customer Experience, Channel Development and management, and Store Operations. Responsible for the Business Development with existing and new channel partners while adding financial value to the relationships for both Synagie Inc and existing channels; Ensure all clients and channels are successfully on-boarded on time and within plan and reach to budget. Managing all product content on E-Commerce channels, such as webstore, Lazada, Zalora, LINE, etc., Making sure products are always ready-to-sell and well presented to the customer to maximize sales volume. Coordinating with internal (warehouse, production) as well as external (brands, e-commerce channels) parties. Coordinating supply chain and inventory management with suppliers. Researching market data and monitoring competitors' promotions online helping brand clients grow their sales on online channels as fast as possible

SENIOR CHANNEL OPERATIONS HEAD

aCommerce Inc., (June 22, 2018 to November 8, 2018) Reporting Directly to Chief Executive Officer

Responsibilities include: manage 3 sub-departments: Customer Experience, Channel Development and management, and Store Operations. You are responsible for the Business Development with existing and new channel partners while adding financial value to the relationships for both aCommerce and existing channels; Managing all product content on E-Commerce channels, such as webstore, Lazada, Zalora, LINE, etc., Making sure products are always ready-to-sell and well presented to the customer to maximize sales volume. Coordinating with internal (warehouse, production) as well as external (brands, e-commerce channels) parties. Coordinating supply chain and inventory management with suppliers. Researching market data and monitoring competitors' promotions online helping brand clients grow their sales on online channels as fast as possible

CATEGORY HEAD (FMCG)

aCommerce Inc., (August 22, 2017 to June 22, 2018) Reporting Directly to Chief Executive Officer

Responsibilities: key lead of our FMCG group category. Managing team to develop the respective category, channel, operation knowledge to deliver aCommerce and Clients revenue, driving business growth, develop relationship with all internal and external parties, including initiative new business growth engine is key contribution to team. Key business driver with an excellent understanding of online and offline business concepts, practices and procedures. Entrepreneurship, leadership, problem solving, and initiative thinking are necessary. Have of strong leadership, financial, business development, account management, and team management skills. Performance Management

Deliver financial performance, team performance to achieve internal target and ensure partner target is align and achieve

Budget and KPI setting to team

Create financial models and key financial guideline (i.e. Take rate, % GM) for business & provide ad-hoc financial analysis

Develop and drive the pricing strategy of the organization.

Understanding the value drivers of the business and identifying profitable commercial opportunities to grow revenue and market share

Ensure all clients and channels are successfully on-boarded on time and within plan and reach to budget

Facilitator as well as challenger in Internal Control discussions within the organization; identify business and process risks and implement planned control measures to mitigate Partner Relationship

Develop partner relationship including clients, channel, industry partner

Develop new initiative partner model and activities to expand our partner business and aCommerce cooperation

Able to help team translate partner constraints to solution proposal to strengthen partnership Business Development

Develop strategic direction and plans for the company with regards to all commercial functions in assigned category

Pitching new potential client brands and designing effective Ecommerce solutions for them in the proposal phase

Working closely with Solution design and business development to manage new and current partner revenue model

Agree to final SOW commercial condition

SENIOR SALES MANAGER (Vendor Acquisition)

Lazada E-Services Philippines (July 2, 2014 to August 15, 2017) Reporting Directly to VP for Vendor Acquisition

Responsibilities: VENDOR ACQUISITION (Lead Generation) Develop a valuable prospect list based on company’s standard. Growing Company’s current client potential across marketplace by developing winning proposals. VENDOR ACQUISITION AT MARKETPLACE Develop and Grow fashion, toys, Kids and Babies Marketplace Business. Explain and give broad set of Business platform based on Lazada’s Marketplace Deck. Maintain accurate tailored documentation (i.e. presentations, proposals, contract and business permits). Capable of hands on problem-solving, with ability to generate ideas and solutions based on Merchant’s requirements. Develop Company’s regional market expansion strategy to ensure month on month growth. Deliver regional brand targets. Update sales force and Seller Center system based on day to day meeting schedule and calls. Ensuring attainable target Live sellers per month with Good Revenue Standing. Provides the Product information sheet and photos to Pre -production team. Work hand in hand with encoders and Pre-Production to ensure targets productivity. Follow through the status of each seller’s target for Live Able to properly endorse new Live sellers to the Vendor Management team. Strong negotiation and successful internal/external relationship management. CATERGORY OFFICER

Robinsons Toys Inc (TOYS R US) (July 1, 2011 to March 31, 2014) Reporting Directly to Division Manager

Responsibilities: Strategic planning of Merchandise base on merchandise mix and Market profile of the store depending on the direction of Global Brand. Project head of store opening and newly renovated stores on different store formats. Assure good category management, Profitable pricing of Merchandise, buying and allocation, forecasting for the next season considering the buying trend, Proper management of stocks on hand considering sales to stock ratio. Systematic planning and allocation of private labels. Analysis of saleability, implementing a good Merchandise line up, base on concessionaire’s new item. Markdowns for ageing stocks and update schemes with the objective of increasing sales and profit, sustaining distributorship, develop buying forecast, Proficient in personnel development, management and evaluation. Processing of new concessionaire account. Facilitating stock transfer base on merchandise movement. Prepare for mall selling activities, set up and merchandise line for selling. Category Fair preparation, catalog and other related events for the upcoming fair. Terminates nonperforming concessionaire. Prepare and submits accurate monthly report to the Division Manager. Prepares Business review of Category base on the trending and impact of nonperforming brands preparation of requirements and contract for new concessionaire. Sees to it that the other income targeted total sales budget are being met and reach. Price event adjustments, based on request and trending.

MERCHANDISE PLANNING AND CONTROL OFFICCER

Shoemaker’s Shop Inc., (SEBAGO AND CUSHE) (August 31, 2010- May 31, 2011), Reporting directly to the Managing Director (Owner). Responsibilities: Strategic planning of Merchandise base on merchandise mix and Market profile of the store, assure good category management, Profitable pricing of Merchandise, Open to buy reports, buying and allocation, forecasting for the next season considering the buying trend, Direct coordination with the suppliers abroad for the confirmation orders and deliveries Proper management of stocks on hand considering sales to stock ratio. Coordination with different department especially warehouse, Operations department and Marketing for the events all related to different business unit. Monitoring sell through of new arrivals. Systematic planning of allocation and budget for open to buy. Analysis of saleability, implementing a good Merchandise line up, Markdowns for ageing stocks and update schemes with the objective of increasing sales and profit, sustaining distributorship, developing the prepares buying forecast, Proficient in personnel development, management and evaluation. Prepare and submits accurate monthly report to the managing director

BUSINESS DEVELOPMENT OFFICER FOR SALES AND PROMOTIONS HIGH DESEERT INTERNATIONAL (U-BELT BRANCH) (February 1, 2010- August 16, 2010) Reporting directly to the Senior Business Development Officer. Responsibilities: To develop, implement, and update schemes with the objective of increasing sales and profit, sustaining distributorship, developing the University belt branch, and enhancing overall customer satisfaction under the Young Entrepreneurship Program. Maintain detailed knowledge of the company’s products and services, identify sales needs of the organization, design and develop sales program based on both the organization and distributor needs, conduct orientation and training for new supervised manpower. Organize and motivate sales team in reaching their targets. Prepares Sale’s budget for department and organization. Proficient in personnel development, management and evaluation. Handles daily Sales operation. Prepare and submits accurate monthly Sales Report of University belt branch. Consider the costs of planned program and keep within the budget by assessing the return of cost of investments of any development program.

MERCHANDISE DISPLAY AND PROMOTIONS DEPARTMENT HEAD RUSTAN SUPERCENTERS INC. (January 2008- December 2009) Head Office-Based, Reporting directly to the Merchandise Display Division Manager Responsibilities: Prepares and submits accurate monthly Merchandise Display Audit Report for all Shopwise Hypermarkets and Rustan’s Supermarket, Effective execution of signage requirements from conceptualization to ordering and timely delivery to the stores, Fast and effective coordination with other departments on promo execution, submits analysis and update regarding promo and display, submit promotions sales report, conducts training/orientation on Merchandise Display and Promo execution. MERCHANDISE DISPLAY SUPERVISOR

RUSTAN SUPERCENTERS INC. (January 2007-December 2007) Head Office-Based, Reporting directly to the Merchandise Display Division Manager Responsibilities: Facilitates Merchandise Display Compliance Audit, coordinates with purchasing department and store for signages order-re-orders, prepares collaterals and submit monthly display audit report make recommendations for all Shopwise Hypermarkets and Rustan’s Supermarkets display execution, source suppliers for immediate requirements of signages, Facilitate Merchandise Display Trainings. HUMAN RESOURCE AND ADMINISTRATION COORDINATOR

RUSTAN SUPERCENTERS INC. (January 2006 – December 2006) Shopwise Libis- Based, Reporting Directly to Human Resource Head Responsibilities: Checks completeness of personnel requisition and compliance on manpower budgetary requirements, Conducts hiring process that includes effective sourcing of applicants, attendance to job fair, conduct of interviews, administration of psychological examinations, and coordination to store operations for the final interview, Checks the accuracy and completeness of all pre-hiring documents of personnel and ensures proper deployment of personnel in the store. Coordinates and prepares timely documentation of various personnel movements such as transfer, promotion, resignation or termination. Conducts background checking of personnel and prepares the necessary report for evaluation by the superior, Coordinates training workshops registration of branch employees to support employee’s development and training, Disseminates and collects employee surveys on training needs, culture climate, service evaluation, etc. to support organizational research, Conducts orientation related to company policies and procedures, timekeeping, benefits and other matters as outlined in the standard orientation guidelines. Conducts orientation related to company policies and procedures, timekeeping, benefits and other, Knowledge of psychological test administration and evaluation.

STORE SECRETARY

RUSTAN SUPERCENTERS INC. (August 2006)

Shopwise Libis-Based, Reporting directly to the Store Manager Responsibilities: Efficient and effective filing system to facilitate the swift retrieval of documents or materials, Safe keep and secure all confidential reports and other documents of the department, monitor/requisitions and issues office supplies of the department, Receives, handles, screens and transfers phone calls and messages promptly and courteously, receives, handles, screens all incoming mail and phone calls, usually of a confidential nature and forwards it to the Store Manager, Monitors and records all incoming and outgoing documents, regularly checks and monitor all incoming email messages of the Store Manager and forwards it based on importance and urgency, Transcribes, types and print a variety of confidential letters, memos and reports in an efficient and accurate manner, Facilitates reproduction of various reports or documents and proper dissemination to all concerned in an efficient manner, Schedules and maintains appointments for the department,. Prepares and processes all necessary forms such as cash advances, liquidation, reimbursement, etc, coordinates all necessary travel arrangements and project presentation requirements, performs other related duties as may be assigned either in support of divisional goal attainment or for own personal or professional training, education and development as planned by the superior, prepares daily sales report, man to date reports, and financing income report of the store, ACCOUNTING STAFF

MCKENZIE DISTRIBUTION INC. (Aug 2005 – December 2005) Reporting Directly to Accounting Supervisor

Responsibilities: organize files, compile collectibles of the company, find sales invoice attachments for company collectibles to other company (Van Melle and Cadbury), separates debit and credit memo. TRAININGS and SEMINARS

Leadership Training, March 2006

Product Knowledge Development Orientation, October 2006 Merchandise Display Orientation, November 2007

Customer Care Orientation, February 2008

Seller center and Safe Force Training 2016

EDUCATION

Bachelor of Science, Major in Psychology

St. Paul University, Quezon City

April 2005

PERSONAL BACKGROUND

Age : 35 years old

Birth Date : February 23, 1984

Status : Single

References available upon request



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