Social Media Marketing Manager
Resume:
Rafed Al-Jabiry
adcz40@r.postjobfree.com
Marketing Manager
Digital Marketing Manager well-versed in various marketing strategies to
www.linkedin.com/in/rafedjabiry
attract target audiences. Intimate knowledge of email marketing and social
media from strategy to execution.
Experience
Campaign Manager (Contract)
August 2018 – Present
Albertsons Companies, Pleasanton, CA
Responsibilities
•Manage the weekly E-commerce email targeting more than 8 million customers.
•Plan, create, and execute urgent email campaigns via Salesforce Marketing Cloud.
•Utilize HTML and CSS to design in-app push messages via Localytics.
•Collaborate with the allocation team to segment customers and target them appropriately.
•Provide E-commerce team with consistent and timely feedback on the day to day email implementation strategy.
•Held weekly meetings with the e-commerce team to discuss A/B testing, segmentations, email frequency, best practices, and overall email strategy.
•Worked with the Salesforce Marketing Team to create and test various email templates and designs.
Accomplishments
•Spearheaded Albertsons’ self-serve email solution minimizing the lead time on urgent email communications by more than 50%.
•Pioneered Albertsons’ in-app messaging with an average open-rate of over 20% resulting in an increase in push subscriptions.
•Enhanced communications between salesforce developers and Ecommerce team by introducing new workflow processes which helped prevent undesired delays and miscommunications.
Digital Marketing Manager
Veret Media LLC, San Francisco, CA
June 2015 – June 2018
Responsibilities
•Managed Veret Media’s email marketing from strategy to execution. Worked on various email campaigns to introduce Veret Media’s products and service offerings; invited prospects to blog posts, demos, and product registrations.
•Revamped and streamlined marketing and sales messaging across all channels, including company websites, blog, email campaigns and social media.
•Led marketing efforts for a joint product launch: product branding, product website and content and email strategy
•Assisted in the creation and deployment of Mailsoft.io, an email solution for marketing agencies and small businesses. Worked with developers to improve platform usability, facilitated SendGrid integration, and monitored sending domain reputation via Google Postmaster tool.
•Developed customized reports via Google Analytics and Excel and shared key insights with clients and stakeholders within the organization.
•Worked with developers to create and test landing pages via Wordpress and Shopify.
adcz40@r.postjobfree.com
adcz40@r.postjobfree.com
www.linkedin.com/in/rafedjabiry
www.linkedin.com/in/rafedjabiry
Experience
(continued)
Accomplishments
•Managed renaming and restructuring of product and service offerings, resulting in a substantial increase in sales.
•Responsible for $1 million in annual advertising budget.
•Managed company’s publishing accounts with Google and Yahoo.
.
•Generated more than $2 Million in content monetization revenue.
•Reported directly to the president of the company.
Education
Bachelor of Science in Business Administration
2012–2015
Focus in Marketing Management
San Jose State University San Jose, CA
Skills
• Implementing audience-centric marketing strategies
• Creating compelling messaging
• Establishing brand positioning
• Email marketing strategy
• Social media strategy
• Google Analytics & website optimization
• Facebook Ads & Media Buying
• Planning and executing SEO strategies
• HTML & CSS website design
• Working Knowledge of Oracle SQL
• Proficient in SEMRush, Mailchimp, Constant Contact, and Salesforce MC
References
References available upon request.
Contact this candidate